Category Archives: Print Design

Are Brochures Still Effective Marketing?

Your digital media simply won’t work by itself. Creating a targeted campaign using both traditional and digital is a winning strategy for your brand. Continue reading

Read More
Posted in Marketing your brand, Print Design

Case Study: Madison-based Information Technology Professionals (ITP)

Staying on brand and on target with a look that embraces a business’ identity is an important focus in graphic design. This week’s case study takes a closer look at how to do it right Continue reading

Read More
Posted in Print Design, Website Design, Wordpress

Is a Printed Newsletter More Effective than Digital?

Guest Article From Steve Namio, Wells Print & Digital Services When sending out your next newsletter, which medium should you use to gain the best response from your customer, e-mail or print? You must understand the advantages and disadvantages of both before you can make a fair decision. An e-mail newsletter and direct-mail (printed) newsletter can include similar articles, advertisements, etc. and both require a mailing list. Cost One of the few advantages of an e-mail newsletter is cost. An e-mail newsletter will be less expensive to distribute than a printed newsletter, so you can send them out more frequently. The printed newsletter will have the consistent costs of printing … Continue reading

Read More
Posted in Digital Marketing, Direct Mail, Newsletters, Print Design

Why Your Best Website Design Company Isn’t a Website Design Company

Although we post a lot of material on our blog about website design and development, the fact is we do a lot of other graphic design and marketing work, as well. And, if you’re serious about growing your business, you should work with a creative team that has lots of different specialties and capabilities—all under one roof. In other words, your best website design company probably isn’t a website design company at all … it’s a creative team like Tingalls Graphic Design that starts with your brand and messaging strategy first, then applies that to your website design and not the other way around. To understand why, you only have … Continue reading

Read More
Posted in Graphic Design, Logo Design, Print Design, Website Design

Why You Need a Professional Business Card

Given that websites, emails, and social media are everywhere these days, clients sometimes ask: Do business cards still matter? Not only are they still relevant, but it’s actually more important than ever to have a professionally designed and printed business card ready to use. There are a few good reasons for this. The first is that humans are visual creatures, and we are prone to making snap decisions. When you have a crisp, sharp, and creative business card, it says something about your credibility as a professional. It tells another person, subconsciously, that you can be trusted. It also suggests that you take your work and your image seriously. Another … Continue reading

Read More
Posted in Graphic Design, Print Design, Tips

Best of Design Blogs

Continuing our end-of-year blog round-up, this week’s topic is design. We’ve pulled together our most popular blogs about design. These blogs cover topics from package design to logo colors. Check ‘em out and see if we haven’t answered your design questions. Packaging Design If you manufacture any sort of product, you know how important packaging design is. Regardless of your industry, there is a bevy of competing products. So how do you get your product recognized and ahead of the competition? Read more… Love Your Logo The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think … Continue reading

Read More
Posted in Best Practices, Blogging, Graphic Design, Logo Design, Print Design, Website Design

The Problem with “Bargain-priced” Services

No matter what type of business you have, or type of work you do, you may be faced with a critical question: do you discount? Whether it’s a discount house like Groupon, 99Designs, or simply running a “special” on your website, discounting services or products is something that requires much consideration. Why? Because it can have negative long-term affects on your business, your bottom line — and your reputation. Let’s examine when a discount may be a good idea, and when it should absolutely be avoided. In a retail environment, sales are part of the natural selling cycle. But even here, retail shops have undermined themselves by starting sales earlier … Continue reading

Read More
Posted in Graphic Design, Print Design, Website Design

Are You Running Your Business with Passion?

How much of your business is affected by outside forces, rather than by internal passion? I’m not talking about listening and responding to customers — this is a cornerstone of any successful business. What I’m talking about is our ability to be true to who we are as a company — even if that means potential rejection. Back in the mid 1990s, Apple was allowing Mac clones to be produced by third party manufacturers. When Steve Jobs returned to the company in 1997, he put that to an end. Steve wanted Apple computers to be made only by Apple. And he wanted them crafted with his vision in mind — … Continue reading

Read More
Posted in Branding, Print Design, Small Business Marketing, Website Design