Category Archives: Print Design

Are Brochures Still Effective Marketing?

Your digital media simply won’t work by itself. Creating a targeted campaign using both traditional and digital is a winning strategy for your brand. Continue reading

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Posted in Branding, Print Design

Using an Infographic to Tell Your Story

Getting your message out these days requires more than just some text or just an image. A well-constructed infographic is a better way to tell your story. Continue reading

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Posted in Branding, Creativity, Print Design

Case Study: Madison-based Information Technology Professionals (ITP)

Staying on brand and on target with a look that embraces a business’ identity is an important focus in graphic design. This week’s case study takes a closer look at how to do it right Continue reading

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Posted in Print Design, Website Design

Case Study: Find A Wrench Website

This month’s Tingalls case study highlights Find A Wrench website. View what we’ve designed, how the process works and the results Continue reading

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Posted in Logo Design, Print Design, Website Design

Is a Printed Newsletter More Effective than Digital?

Guest Article From Steve Namio, Wells Print & Digital Services When sending out your next newsletter, which medium should you use to gain the best response from your customer, e-mail or print? You must understand the advantages and disadvantages of both before you can make a fair decision. An e-mail newsletter and direct-mail (printed) newsletter can include similar articles, advertisements, etc. and both require a mailing list. Cost One of the few advantages of an e-mail newsletter is cost. An e-mail newsletter will be less expensive to distribute than a printed newsletter, so you can send them out more frequently. The printed newsletter will have the consistent costs of printing … Continue reading

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Posted in Print Design

Why Infographics Work So Well as Marketing Tools

Looking for a new way to get your marketing message out there or highlight a case study? Your best bet might be to put together an infographic. Continue reading

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Posted in Branding, Creativity, Print Design

Want To Be Taken Seriously? Use Professional Stationery

Sometimes, new clients come to us with a question that seems all-too-familiar in the digital age: do we still need professional letterhead and envelopes? In our opinion, you absolutely do. That’s true even if you have a small business or a one-person professional practice. In fact, using good identity pieces can be even more important when you are upcoming or independent. Let’s take a look at a few of the most important reasons why… Colleagues and Customers Take You More Seriously When customers or colleagues get professional communications from you and see your letterhead and envelopes, it creates an instant impression. They get the sense that you are competent, and … Continue reading

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Posted in Branding, Print Design, Tips

Why Your Best Website Design Company Isn’t a Website Design Company

Although we post a lot of material on our blog about website design and development, the fact is we do a lot of other graphic design and marketing work, as well. And, if you’re serious about growing your business, you should work with a creative team that has lots of different specialties and capabilities—all under one roof. In other words, your best website design company probably isn’t a website design company at all … it’s a creative team like Tingalls Graphic Design that starts with your brand and messaging strategy first, then applies that to your website design and not the other way around. To understand why, you only have … Continue reading

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Posted in Graphic Design, Logo Design, Print Design, Website Design

Why You Need a Professional Business Card

Given that websites, emails, and social media are everywhere these days, clients sometimes ask: Do business cards still matter? Not only are they still relevant, but it’s actually more important than ever to have a professionally designed and printed business card ready to use. There are a few good reasons for this. The first is that humans are visual creatures, and we are prone to making snap decisions. When you have a crisp, sharp, and creative business card, it says something about your credibility as a professional. It tells another person, subconsciously, that you can be trusted. It also suggests that you take your work and your image seriously. Another … Continue reading

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Posted in Graphic Design, Print Design, Tips

Best of Design Blogs

Continuing our end-of-year blog round-up, this week’s topic is design. We’ve pulled together our most popular blogs about design. These blogs cover topics from package design to logo colors. Check ‘em out and see if we haven’t answered your design questions. Packaging Design If you manufacture any sort of product, you know how important packaging design is. Regardless of your industry, there is a bevy of competing products. So how do you get your product recognized and ahead of the competition? Read more… Love Your Logo The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think … Continue reading

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Posted in Copywriting and Blogging, Creativity, Logo Design, Print Design, Website Design

The Problem with “Bargain-priced” Services

No matter what type of business you have, or type of work you do, you may be faced with a critical question: do you discount? Whether it’s a discount house like Groupon, 99Designs, or simply running a “special” on your website, discounting services or products is something that requires much consideration. Why? Because it can have negative long-term affects on your business, your bottom line — and your reputation. Let’s examine when a discount may be a good idea, and when it should absolutely be avoided. In a retail environment, sales are part of the natural selling cycle. But even here, retail shops have undermined themselves by starting sales earlier … Continue reading

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Posted in Graphic Design, Print Design, Website Design

Are You Running Your Business with Passion?

How much of your business is affected by outside forces, rather than by internal passion? I’m not talking about listening and responding to customers — this is a cornerstone of any successful business. What I’m talking about is our ability to be true to who we are as a company — even if that means potential rejection. Back in the mid 1990s, Apple was allowing Mac clones to be produced by third party manufacturers. When Steve Jobs returned to the company in 1997, he put that to an end. Steve wanted Apple computers to be made only by Apple. And he wanted them crafted with his vision in mind — … Continue reading

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Posted in Branding, Marketing, Print Design, Website Design

How Sketching with a Pencil Can Improve Graphic Design

Do you sketch with a pencil and pad or on your computer? In our digital world, more and more people are opting for sketching apps, but is something being lost in the process? The answer to this question depends on many factors, including your preferred art tools, as well as if you’re working on your own or with a group of designers. We recently ran across an article on the YouTheDesigner blog that inspired us to share some of our design process on our own blog. At Tingalls, our graphic design team uses both pencil & digital sketching to create our clients’ designs — but we always begin with our … Continue reading

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Posted in Logo Design, Print Design, Website Design

Print Design Still Matters More Than You Think

Are printed graphic design pieces and printed advertising still relevant in the digital age? The answer might surprise you. Although the Internet certainly is changing the way we do almost everything, print doesn’t still just matter, it might even be coming back into style. Of course, that implies that it ever went anywhere at all. Just as the US still does most of its business with Canada and Mexico while Chinese factories dominate the headlines, print has been there all along helping smart businesses put together profitable campaigns – even while search engine optimization, social media marketing, and business web design have become hotter and hotter topics. And as we … Continue reading

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Posted in Branding, Print Design

How the Wrong Marketing Piece Can Kill Your Tradeshow or Networking Event

The success of a tradeshow or networking can literally make or break your company. In fact, entire businesses and careers have been built from sales made in a few precious moments face-to-face with prospects and important decision-makers. But, too many business leaders ignore the importance of the marketing materials they bring to tradeshows, conventions, and other similar gatherings – particularly their business cards, fliers, and brochures. It’s not an overstatement to say that the wrong piece, even just one poorly designed one, can kill any progress or sales opportunities you might have made otherwise. Here are five of the biggest reasons why: 1. You want to stand out in a … Continue reading

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Posted in Advertising, Networking Tips, Print Design

Why Buy Local?

Check out this fun infographic we designed for Dane Buy Local to help spread the word about how great making purchases from local merchants can be.

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Posted in Branding, Graphic Design, Print Design

Go Green – Get Printing

Print Marketing with Tingalls Print marketing may be more energy efficient than you realize and the benefits of using print could boost your company’s visibility too. The following statistics related to print marketing, the paper industry and the environment were presented by NewPage Corporation and provide some interesting insight on sustainability and marketing. Did you know that the creation and delivery of direct mail generates less greenhouse gas emissions than an eight minute shower? In the last 25 year annual energy consumption at US data centers increased by 24% but the pulp and paper industry reduced energy by 24%. The footprint of paper for one 3×5 inch direct mail card … Continue reading

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Posted in Advertising, Branding, Print Design