Category Archives: Print Design

Are Brochures Still Effective Marketing?

Your digital media simply won’t work by itself. Creating a targeted campaign using both traditional and digital is a winning strategy for your brand. Continue reading

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Posted in Marketing your brand, Print Design

Case Study: Madison-based Information Technology Professionals (ITP)

Staying on brand and on target with a look that embraces a business’ identity is an important focus in graphic design. This week’s case study takes a closer look at how to do it right Continue reading

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Posted in Print Design, Website Design, Wordpress

Is a Printed Newsletter More Effective than Digital?

Guest Article From Steve Namio, Wells Print & Digital Services When sending out your next newsletter, which medium should you use to gain the best response from your customer, e-mail or print? You must understand the advantages and disadvantages of both before you can make a fair decision. An e-mail newsletter and direct-mail (printed) newsletter can include similar articles, advertisements, etc. and both require a mailing list. Cost One of the few advantages of an e-mail newsletter is cost. An e-mail newsletter will be less expensive to distribute than a printed newsletter, so you can send them out more frequently. The printed newsletter will have the consistent costs of printing … Continue reading

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Posted in Digital Marketing, Direct Mail, Newsletters, Print Design

Why Your Best Website Design Company Isn’t a Website Design Company

Although we post a lot of material on our blog about website design and development, the fact is we do a lot of other graphic design and marketing work, as well. And, if you’re serious about growing your business, you should work with a creative team that has lots of different specialties and capabilities—all under one roof. In other words, your best website design company probably isn’t a website design company at all … it’s a creative team like Tingalls Graphic Design that starts with your brand and messaging strategy first, then applies that to your website design and not the other way around. To understand why, you only have … Continue reading

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Posted in Graphic Design, Logo Design, Print Design, Website Design

Why You Need a Professional Business Card

Given that websites, emails, and social media are everywhere these days, clients sometimes ask: Do business cards still matter? Not only are they still relevant, but it’s actually more important than ever to have a professionally designed and printed business card ready to use. There are a few good reasons for this. The first is that humans are visual creatures, and we are prone to making snap decisions. When you have a crisp, sharp, and creative business card, it says something about your credibility as a professional. It tells another person, subconsciously, that you can be trusted. It also suggests that you take your work and your image seriously. Another … Continue reading

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Posted in Graphic Design, Print Design, Tips

Best of Design Blogs

Continuing our end-of-year blog round-up, this week’s topic is design. We’ve pulled together our most popular blogs about design. These blogs cover topics from package design to logo colors. Check ‘em out and see if we haven’t answered your design questions. Packaging Design If you manufacture any sort of product, you know how important packaging design is. Regardless of your industry, there is a bevy of competing products. So how do you get your product recognized and ahead of the competition? Read more… Love Your Logo The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think … Continue reading

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Posted in Best Practices, Blogging, Graphic Design, Logo Design, Print Design, Website Design

The Problem with “Bargain-priced” Services

No matter what type of business you have, or type of work you do, you may be faced with a critical question: do you discount? Whether it’s a discount house like Groupon, 99Designs, or simply running a “special” on your website, discounting services or products is something that requires much consideration. Why? Because it can have negative long-term affects on your business, your bottom line — and your reputation. Let’s examine when a discount may be a good idea, and when it should absolutely be avoided. In a retail environment, sales are part of the natural selling cycle. But even here, retail shops have undermined themselves by starting sales earlier … Continue reading

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Posted in Graphic Design, Print Design, Website Design

Are You Running Your Business with Passion?

How much of your business is affected by outside forces, rather than by internal passion? I’m not talking about listening and responding to customers — this is a cornerstone of any successful business. What I’m talking about is our ability to be true to who we are as a company — even if that means potential rejection. Back in the mid 1990s, Apple was allowing Mac clones to be produced by third party manufacturers. When Steve Jobs returned to the company in 1997, he put that to an end. Steve wanted Apple computers to be made only by Apple. And he wanted them crafted with his vision in mind — … Continue reading

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Posted in Branding, Print Design, Small Business Marketing, Website Design

How Sketching with a Pencil Can Improve Graphic Design

Do you sketch with a pencil and pad or on your computer? In our digital world, more and more people are opting for sketching apps, but is something being lost in the process? The answer to this question depends on many factors, including your preferred art tools, as well as if you’re working on your own or with a group of designers. We recently ran across an article on the YouTheDesigner blog that inspired us to share some of our design process on our own blog. At Tingalls, our graphic design team uses both pencil & digital sketching to create our clients’ designs — but we always begin with our … Continue reading

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Posted in Logo Design, Print Design, Website Design

Print Design Still Matters More Than You Think

Are printed graphic design pieces and printed advertising still relevant in the digital age? The answer might surprise you. Although the Internet certainly is changing the way we do almost everything, print doesn’t still just matter, it might even be coming back into style. Of course, that implies that it ever went anywhere at all. Just as the US still does most of its business with Canada and Mexico while Chinese factories dominate the headlines, print has been there all along helping smart businesses put together profitable campaigns – even while search engine optimization, social media marketing, and business web design have become hotter and hotter topics. And as we … Continue reading

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Posted in Branding, Print Design

How the Wrong Marketing Piece Can Kill Your Tradeshow or Networking Event

The success of a tradeshow or networking can literally make or break your company. In fact, entire businesses and careers have been built from sales made in a few precious moments face-to-face with prospects and important decision-makers. But, too many business leaders ignore the importance of the marketing materials they bring to tradeshows, conventions, and other similar gatherings – particularly their business cards, fliers, and brochures. It’s not an overstatement to say that the wrong piece, even just one poorly designed one, can kill any progress or sales opportunities you might have made otherwise. Here are five of the biggest reasons why: 1. You want to stand out in a … Continue reading

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Posted in Advertising, Networking Tips, Print Design

Why Buy Local?

Check out this fun infographic we designed for Dane Buy Local to help spread the word about how great making purchases from local merchants can be.

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Posted in Infographic Design, Print Design, Recession Marketing, Small Business Marketing

Go Green – Get Printing

Print Marketing with Tingalls Print marketing may be more energy efficient than you realize and the benefits of using print could boost your company’s visibility too. The following statistics related to print marketing, the paper industry and the environment were presented by NewPage Corporation and provide some interesting insight on sustainability and marketing. Did you know that the creation and delivery of direct mail generates less greenhouse gas emissions than an eight minute shower? In the last 25 year annual energy consumption at US data centers increased by 24% but the pulp and paper industry reduced energy by 24%. The footprint of paper for one 3×5 inch direct mail card … Continue reading

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Posted in Advertising, Branding, Direct Mail, Print Design

Convenience Does Not Need to be Expensive

Eight dollars a gallon seems like a lot to pay for anything.  It seems like a crazy amount for something as simple as sugar water, or more specifically a cold soda.  But on a hot day when you’ve been sweating hard and you just finished filling up with gas, that big number seems reasonable.  At least when they put it into nice, cold and refreshing liter size bottles.  If you were not at a place that relied on your convenience to mark up prices you may think twice about paying eight dollars for multiple gallons of soda. This paying extra for convenience is completely understandable, but what if you didn’t … Continue reading

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Posted in Print Design, Tips

How is Printer Ownership Like Pool Ownership?

Every once in a while we get thrown for a little printer loop.  This time we were prepared because we had our trusty new printer selection algorithm to help us.  The loop in question was that often the needs of a customer do not equate with the dollar amount that a customer is willing or able to spend. Naturally not everyone considers a new office machine to be an investment.  I would counter that if you are looking to replace a machine that has lasted 10 years with little issue than it may be possible to look toward investing in another machine with a similar lifespan.  That machine will likely … Continue reading

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Posted in Advertising, Print Design

Sticky Prints by Dan Dettman

Wells Print and Design Services offers a number of ways to print leave-behind materials with friends, customers, and colleagues.  As fall sporting seasons move on, a printed schedule is still the preferred way to look up the home team’s opponent and game time.  Wells is able to print magnet schedules or static cling schedules on the new wide format press.  Printing a company logo along the hometown’s team creates a subtle customer loyalty piece.  An office or home refrigerator may be the place to keep your logo in front of customers from the beginning of fall into winter. Along with refrigerator magnets, car magnets are a non-permanent approach to promote … Continue reading

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Posted in Advertising, Direct Mail, Print Design

3 Key Components to a Good Logo Design

If you’re considering replacing your company’s logo or you’re trying to come up with your first logo design, there are three key components to a good logo design that will help you find a logo that best suits your company image. Simple Logos In a very practical sense, a complicated logo isn’t easy to reproduce. What may look great on a sheet of paper becomes a bit more blurry when printed on a small business card and suddenly resembles a smudge when printed on a pen. A complicated logo is also more difficult for your customers, current and potential, to remember. Think of the most famous logos that instantly pop … Continue reading

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Posted in Advertising, Logo Design, Print Design