Speaking & Workshops
Tara Ingalls brings more than 25 years of marketing and branding experience to businesses and organizations of all sizes. Since launching her design firm in 2000, she and her team have developed more than 1,500 unique brands across a wide range of industries — helping companies clarify their message, strengthen their presence, and grow with confidence.
Below is a sampling of marketing and branding topics available for workshops and speaking presentations.
What Should be Included in My Brand Guidelines?
With the onset and popularity of social media in addition to traditional marketing avenues, it’s important now more than ever to create comprehensive brand guidelines for your company. Brand guides are invaluable both internally and externally if you hire outside contractors to assist with your company’s marketing efforts.
How to Choose the Right Marketing Avenues
When it comes to marketing your business there are so many choices that it can be almost impossible to know which direction to go. In this interactive seminar, Tara will walk attendees through a process for setting realistic and measurable marketing goals on a variety of platforms. We’ll also discuss the importance of creating detailed target audience personas and how those can help you determine where to market your business and how much to spend.
15 Free (or Cheap) Ways to Market Your Small Business
There are so many ways to market your business it can be overwhelming at times. Take advantage of this amazing list Tara has compiled that are free or very cheap (and often overlooked) ways to cut your marketing budget.
Social Media Content Creation Workshop
Content burnout is real; we’ve all felt it. What if you could attend a short webinar and leave with months of content ready to schedule? In this seminar, attendees will learn how to write detailed, effective AI prompts to help create 100s of ideas for social media posts.
How to Use ChatGPT to Get Found Online
In this interactive, hands-on workshop, Tara will walk attendees through the basics of website keyword optimization and how to leverage ChatGPT as a tool to help customers find you online through FAQ, Blogs, detailed service pages and more.
Google My Business Listing Optimization
Have you claimed your Google listing? This is the first step in optimizing your listing through Google My Business. In this seminar, you’ll learn how to find and claim your listing, how to achieve 100% completion, and why, by using the “What’s New” feature, you might be able to convert visitors into potential clients before they even go to your website.
“Tara’s command of the topic was apparent, and the material was shared with us in a very concise and efficient way. I now feel a little more educated and prepared to get back into my website and make some changes that will improve our SEO scores and rankings. I highly recommend her!”
-Greg Gion
“Tara is a wonderful and potent speaker – clear and concise – and shares her expertise generously! I left her Oregon Chamber Skillbuilder with action items that will be easy to execute. So glad I got a chance to learn from her years of marketing and website development experience.”
-Ali Zuba, Owner, Main Street Yoga Oregon
“I finally had the chance to attend one of Tara’s free seminars. Wow… I was so impressed with how impactful it was in such a short amount of time! She shared wisdom with such clarity, walked us through a step-by-step overview, and even in just 30 minutes, I was able to make real progress on the work she suggested.”
- Dawn Mullarney
Tara has presented to a variety of organizations including:
“Tara hosted an outstanding Power Lunch workshop for our members! She took overwhelming marketing topics and distilled them into clear, actionable goals and focused audience strategies. Attendees left feeling empowered with immediate, practical steps and valuable worksheets.”
- Kristen Parent, Middleton Chamber of Commerce
Speaking Fees
Presentation fees are based on the size of the audience and the duration of the event. All presentations are designed to be “workshops” with tangible takeaways your guests can implement into their businesses or nonprofit immediately.