Tara Ingalls is the owner of Tingalls Graphic Design and has over two decades of marketing experience. Since launching her business in 2000, she and her team have created over 1,300 unique brands in a variety of industries from doggie daycares to law firms and everything in between.
Below is just a sampling of the myriad of marketing-related topics that are available for workshops or speaking presentations.
With the onset and popularity of social media in addition to traditional marketing avenues, it’s important now more than ever to create comprehensive brand guidelines for your company. Brand guides are invaluable both internally and externally if you hire outside contractors to assist with your company’s marketing efforts.
Marketing your business can feel overwhelming with so many options available—social media, email campaigns, digital marketing, and more. In this interactive workshop, Tara will help you create goals to narrow your focus and create target audiences so you’re clear who you’re marketing to. You’ll also learn how to set affordable budgets and utilize tools for measuring the success of your campaigns.
There are so many ways to market your business it can be overwhelming at times. Take advantage of this amazing list Tara has compiled that are free or very cheap (and often overlooked) ways to cut your marketing budget.
Content burnout is real, we’ve all felt it. What if you could attend a 90-minute workshop and leave with several months of content ready to schedule? In this interactive workshop, Tara will walk participants through brainstorming worksheets and also share tips and tricks on current media scheduling tools to save you time (and money!).
We all need a search engine optimization (SEO) strategy to be found by Google, but where do we start? Just knowing what keywords you want to be found for isn’t enough. You need to strategically put them where search engines are looking for them. In this seminar, Tara will share six areas in a website that are often keyword deficient.
Have you claimed your Google listing? This is the first step in optimizing your listing through Google My Business. In this seminar, you’ll learn how to find and claim your listing, how to achieve 100% completion, and why using the “What’s New” feature, you might be able to convert visitors into potential clients before they even go to your website.
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“Tara’s presentation on brand guides was incredibly informative. Members left with a simple and clear checklist of elements to begin building their own guides for marketing consistency. This presentation is valuable to any organization in any industry!”
Presentation fees are based on the size of the audience and the duration of the event. All presentations are designed to be “workshops” with tangible takeaways your guests can implement into their businesses immediately.
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“Tara did an amazing job of packing essential information into a very short time frame, and I was amazed at her ability to communicate complex subjects to a mass of over 100 people with vastly different backgrounds.”