The answer to this question can be a deciding factor in whether your website design is creating raving fans, or increasing your website’s bounce rate (the amount of people that leave your site in under 30 seconds). The theory of high-context and low-context cultures is a concept that was coined by Edward Hall in his 1976 book Beyond Culture. Now you might be thinking, back in 1976 there weren’t even personal computers, let alone an Internet, so how can an almost 40-year-old book have any relevance when it comes to websites? Good question. The answer lies in the underlying principals of Hall’s theory, which supposes that the culture of a […]
Why is Your Brand so Important? Your brand (for good or bad) creates a first impression that will endure. The way your customers see, hear, and feel about your business is all wrapped up in how they perceive your brand. Present a brand with a strong backbone, oozing with potential and influence, and that’s what people will take away. Follow the pack with a generic, vanilla brand presence, and you’ll be lucky to be remembered at all. So, it’s essential you get people to buy into your brand from the very beginning. It’s More Than a Logo Beyond a nice-looking graphic, your brand’s identity communicates your unique selling proposition (USP) […]
Today, September 19th, is International Talk Like A Pirate Day, and thus, a fun day to highlight one of the most important metric frameworks to live by as a startup marketer or to help you grow your business during rough waters. In 2007, Dave McClure, founder of startup accelerator 500 Startups, rolled out a 5-step framework for growth. That framework was called AARRR, or also known as the Pirate Metrics. What is AARRR? AARRR stands for Acquisition, Activation, Retention, Referral and Revenue and is a fundamental framework to understanding your customers, their journey and optimizing your funnel as well as setting some valuable and actionable metric goals for your business. […]
Read about five marketing tools to consider for creating the momentum that’ll reach your customers in the current pandemic crisis.
Continuing to market your business through adversity is not only necessary but essential if your company plans to rebound.
When it comes to web design for your business, which details are important to you? If you’re like most of the business owners we meet with, you’re probably concerned about the look of your website, and whether you can use the layout and content to attract new customers from Google and Facebook. What business owners tend not to think about is the platform their new websites will be built upon. Most have heard of WordPress, Drupal, Magento, and Shopify, but they don’t get concerned with the specifics. They want a good website, and good results, but don’t have the time or technical expertise to worry about the various applications involved. […]
For a lot of business owners, branding can seem like a vague topic that involves market research, focus groups, and the kinds of conversations people have in Fortune 500 boardrooms. But what they might not realize is that branding is just as important—or maybe even more important—for smaller companies. In particular, small businesses need brands that are consistent from one communication or campaign to the next. The reason is simple: If branding isn’t consistent, then customers won’t necessarily recognize that a communication is coming from your business right away. And, given that smaller companies have fewer chances to make an impression than bigger ones, they have to make each point […]
It’s not easy to find and keep subscribers to your email newsletter. That makes it all the more frustrating when the majority of them don’t actually open your messages. You can’t get results from your email marketing campaign if no one bothers reading what you send, so how can you get subscribers to make your newsletters a priority in their inbox? Here are a few quick tips to help you out… Use Catchy, Intriguing Subject Lines In general, you want your email newsletter subject lines to be short, timely, and attention grabbing. It’s important you don’t go too far to get readers to open your message, though. Anything that looks […]
What is a brand? Marketing experts have struggled to wring every nuance from the word, for nearly a hundred years. Should your brand be re-booted?
Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else.
Anyone with a driver’s license can get from point A to point B in a car. But to excel as a professional in NASCAR or Formula One racing, you’ve go to have some serious skills that have been attained by many years of study and real-world experience. Website design is the same way. Although you, or someone you know, may be able to put together a website, calling upon the expertise of a professional can go a long way in getting you to the “finish line” ahead of your competitors. There’s an art and craft to the process of website design — not only in creating an attractive aesthetic, but […]
There was a time when a handshake was our social media. Live conversation, awkward pauses, and the exchange of business cards were our means of disseminating information to each other. And although the Internet has permanently changed the business landscape, networking is still an excellent way for many businesses to be more involved in the community, and grow their business. That being said, you may not want to join the very first association or group you stumble upon. Doing some research to find a networking group that offers value to you and your business — either with educational opportunities, or potential to meet customers in your niche — can go […]
One of the current trends in marketing & web design is something called native ads, which is defined as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” This definition comes from Sharethrough, the world’s largest in-feed advertising exchange. What this means, in essence, is that native ads live within the content of a web page, as opposed to off to the side (usually in a right-side banner area) as we’ve grown accustomed to in web design over the years. Sharethrough’s opinion is that “native ads are more visually engaging than banner ads.” At Tingalls […]
How much of your business is affected by outside forces, rather than by internal passion? I’m not talking about listening and responding to customers — this is a cornerstone of any successful business. What I’m talking about is our ability to be true to who we are as a company — even if that means potential rejection. Back in the mid 1990s, Apple was allowing Mac clones to be produced by third party manufacturers. When Steve Jobs returned to the company in 1997, he put that to an end. Steve wanted Apple computers to be made only by Apple. And he wanted them crafted with his vision in mind — […]