How You Can Use Google Analytics 4 to Help Your Small Business
By Andrew Hall, Copywriter Intern Small Business owners already have a ton on their plate…sales, customer service, employee management, marketing…the list goes on. So, yes, installing Google Analytics is another item to add to your to-do list, but this tool is arguably the #1 tool to improve your business sales, marketing, and digital optimization. For this reason, Google Analytics is one of the simplest ways for businesses to better understand their customers, and for customers to have a better digital experience. Before we go any further into the benefits of Google Analytics, let’s first take a look at what it is and how you can install it. What is Google Analytics? Google Analytics […]