By Andrew Hall, Copywriter Intern Small Business owners already have a ton on their plate…sales, customer service, employee management, marketing…the list goes on. So, yes, installing Google Analytics is another item to add to your to-do list, but this tool is arguably the #1 tool to improve your business sales, marketing, and digital optimization. For this reason, Google Analytics is one of the simplest ways for businesses to better understand their customers, and for customers to have a better digital experience. Before we go any further into the benefits of Google Analytics, let’s first take a look at what it is and how you can install it. What is Google Analytics? Google Analytics […]
Guest Blog Article by Flamingo Theory Marketing One of the ways the pandemic shifted the way businesses operated was by drastically increasing the awareness paid to online methods of generating traffic and revenue across all industries. Regardless of what you were selling and how, it seemed like every business owner in America was hitting Google to figure out how to draw in remote business business remotely. At the core of this is managing your on-page and off-page SEO (Search Engine Optimization) which determines how well and how high you can rank in search engines like Google or Bing. This post is going to focus on a few key tips on […]
Your website can transform your business. Make sure it gets found by using today’s most relevant web directories. Here’s how.
As a business owner, you may feel as if you’ve been hearing an awful lot about SSL security these days. Chances are, you’ve been using sites with this functionality for years, even if you didn’t notice it. But now you may be noticing emails, blog posts, and other materials suggesting you add it to your site, too. But what is it that makes SSL such a big deal? And why do you need it on your website? To get to the answers, let’s take a quick look at a few of the relevant issues… What is SSL? SSL stands for Secure Sockets Layer, which means a website with this hosting […]
While it’s our job to design websites, we also work to educate the men and women that we work with about the finer points of maintaining their websites and attracting customers from the Internet. That’s why we’re making sure businesses know just how important it is to upgrade to a responsive web design. It’s our job as a leading Madison web design team to remind them that the mobile market is bigger than you might think. In case you aren’t sure why it’s such a big deal to upgrade to a responsive website, let us walk you through web design and mobile devices… There are no excuses for not having […]
There are a lot of reasons to embrace online video marketing in 2017. It’s affordable, engaging, and can lead to explosive results in your social media marketing campaigns. There are even some signs that using video clips for introductions, product demonstrations, and testimonials can double or triple the response you get from a landing page. Now, things have gotten even better. That’s because Google has the ability to crawl online videos and incorporate them into search engine results in a way that it couldn’t before. To see how this happened, and why it’s so important, here are a few things you should know… How Video and SEO Used to Work […]
Have you ever wondered how your business profile appeared on a list of Google searches? Not sure if you’ve actually verified your business on Google? These questions have come up with multiple clients, so we figured we’d share some advice on the blog to help other businesses that may be in the same situation. Here is a short, helpful video that walks you through what to do if someone has already claimed your business on Google. Key points: You need to create a Google account for your business if you haven’t already done so and then you can verify/claim the business right on the Google results page If someone has […]
Back in April, when Google rolled out its “Mobilegeddon” update, there was a lot of panic and disinformation zipping about. So Tingalls Graphic Design put together a few articles to make sure our readers had all the information we had, as soon as we had it. It’s been a few months and the “mobilegeddon” update did affect search engine listing pages (SERPs). So if you’re feeling out of the loop or want to revisit the issue, check out these articles. The True Cost of Lost Mobile Traffic If currently your website is utilizing optimal keywords and fresh relevant content, it’s a non-sleeping, never-surrendering, always on-time, no sick days salesperson for you […]
There’s a lot happening in the web-marketing world, specifically the re-unification of two giants. We’re talking about the new Google/Twitter Partnership.
The April 21st Update is almost upon us. We keep checking back to the official Google Webmaster Blog for new updates so we can in turn keep you informed. There’s no news and that’s okay. The “mobilegeddon update” is almost here, and most of those who want or need mobile-friendly updates have them well underway. We still don’t know how this will affect users who are not mobile-friendly by the completion of the roll out and become compliant at a later date. While Google’s search algorithm will always be a mystery (or it would cease to be useful), we do know a few things about the search giant. Those few […]
If currently your website is utilizing optimal keywords and fresh relevant content, it’s a non-sleeping, never-surrendering, always on-time, no sick days salesperson for you and your organization. It’s the equivalent of a TV commercial 24/7/365 with no air time fees.
In our ongoing efforts to keep clients and friends up to date, here are the latest questions from our FAQ file:
Typically, Google releases their updates as a sort of sneak attack – it’s very rare that they give any warning to webmasters and site owners. This is because historically Google updates are designed to improve Search Engine Results Pages (SERPs).
Somebody once said to me that Google was looking to rule the world. And although this is probably not true, there’s a good chance they already own the virtual world. Google+ isn’t new anymore, but it remains a conundrum to many a business owner. Understanding how to use Google+ to your advantage can help with the overall authority of your website and blog — and ultimately help improve your bottom line. If you’re not taking advantage of Google+, Google knows and they may hold it against you. The good news is with a little guidance, which Tingalls Graphic Design is happy to provide, Google+ is a pretty easy platform to […]
Do you use Google Places? Many local and regional companies can greatly benefit from a solid Google Places account. But they either don’t know about it or haven’t been using it to its fullest potential. Let’s be honest, adding another thing to your to do list may not sound like any fun, but if you’re a company that’s looking to gain more local business, you’ll want to take the time to build your account well. Setting up a Google Places account from scratch will take you somewhere between 1-2 hours. Here’s how to do it … First, if you don’t have one already, set up a free Google account. This […]
Search engine optimization (SEO) is a dynamic field designed to make your website more appealing to both human searchers and search engines. By following the guidelines listed below you’re website will establish a firm SEO foundation and help you tap into the power of the internet. Link building boosts your authority with the search engines. Base keywords/keyphrases on viewer search terms, not technical jargon. Don’t overlook your title tags – make every character count! Do you have a flash website? Recode to be found by search engines Images are invisible by search engines unless they are tagged. Ask clients to review you on Google Places. Add a blog to your […]