Category Archives: Print Design

Go Green – Get Printing

Print Marketing with Tingalls Print marketing may be more energy efficient than you realize and the benefits of using print could boost your company’s visibility too. The following statistics related to print marketing, the paper industry and the environment were presented by NewPage Corporation and provide some interesting insight on sustainability and marketing. Did you know that the creation and delivery of direct mail generates less greenhouse gas emissions than an eight minute shower? In the last 25 year annual energy consumption at US data centers increased by 24% but the pulp and paper industry reduced energy by 24%. The footprint of paper for one 3×5 inch direct mail card … Continue reading

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Posted in Advertising, Branding, Print Design

Convenience Does Not Need to be Expensive

Eight dollars a gallon seems like a lot to pay for anything.  It seems like a crazy amount for something as simple as sugar water, or more specifically a cold soda.  But on a hot day when you’ve been sweating hard and you just finished filling up with gas, that big number seems reasonable.  At least when they put it into nice, cold and refreshing liter size bottles.  If you were not at a place that relied on your convenience to mark up prices you may think twice about paying eight dollars for multiple gallons of soda. This paying extra for convenience is completely understandable, but what if you didn’t … Continue reading

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Posted in Print Design, Tips

How is Printer Ownership Like Pool Ownership?

Every once in a while we get thrown for a little printer loop.  This time we were prepared because we had our trusty new printer selection algorithm to help us.  The loop in question was that often the needs of a customer do not equate with the dollar amount that a customer is willing or able to spend. Naturally not everyone considers a new office machine to be an investment.  I would counter that if you are looking to replace a machine that has lasted 10 years with little issue than it may be possible to look toward investing in another machine with a similar lifespan.  That machine will likely … Continue reading

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Posted in Advertising, Print Design

Sticky Prints by Dan Dettman

Wells Print and Design Services offers a number of ways to print leave-behind materials with friends, customers, and colleagues.  As fall sporting seasons move on, a printed schedule is still the preferred way to look up the home team’s opponent and game time.  Wells is able to print magnet schedules or static cling schedules on the new wide format press.  Printing a company logo along the hometown’s team creates a subtle customer loyalty piece.  An office or home refrigerator may be the place to keep your logo in front of customers from the beginning of fall into winter. Along with refrigerator magnets, car magnets are a non-permanent approach to promote … Continue reading

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Posted in Advertising, Print Design

3 Key Components to a Good Logo Design

If you’re considering replacing your company’s logo or you’re trying to come up with your first logo design, there are three key components to a good logo design that will help you find a logo that best suits your company image. Simple Logos In a very practical sense, a complicated logo isn’t easy to reproduce. What may look great on a sheet of paper becomes a bit more blurry when printed on a small business card and suddenly resembles a smudge when printed on a pen. A complicated logo is also more difficult for your customers, current and potential, to remember. Think of the most famous logos that instantly pop … Continue reading

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Posted in Advertising, Logo Design, Print Design

The Importance of Font

You put a lot of thought into your company colors, the images or icons you’ll use to represent your company, the placement of elements on your website and print materials, but did you stop to consider the font style you’d use to convey your message? Font selection is just as important, if not more important, than all of the other elements combined. The wrong font and your company message (or even the name) could be confusing, even downright unreadable. Sometimes the font choice is pretty obvious, a construction firm won’t be represented well by a font that looks like a calligraphy master created it. Likewise, a wedding planner probably won’t … Continue reading

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Posted in Advertising, Branding, Logo Design, Print Design, Website Design

Brochure vs. Palmcard: Picking the Right Print Advertising

Once upon a time every company believed they needed to have a brochure so they rushed out to have one printed that included a ton of information about their company and possibly a few pictures. Quite often not a lot of thought went into the creation of a company brochure, it was just something you had to have. Today that’s changed and many businesses are trying to be more streamlined in their marketing approach and gathering clients. For some companies a trifold brochure still makes the most sense but for other companies a smaller palmcard with only two sides is the better choice. And, in some cases, a company may … Continue reading

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Posted in About Tingalls, Print Design

5 Reasons to Continue with Print Marketing

Social media is growing daily with more and more outlets for businesses as well as individuals and more people embracing the technology as a way of life. But will electronic media ever swallow up print marketing? We don’t think so and here are our top 5 reasons why. There’s Credibility in Print Anyone can publish anything online, accuracy and reliability aren’t necessarily inherent in information found on the internet. But print carries a sense of credibility which boosts the reliability of a company. It’s Tangible There is something to be said about a piece of advertising that is tangible, one that you can hold in your hands, tuck in your … Continue reading

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Posted in About Tingalls, Advertising, Print Design

Negative Space in Logo Design

Negative space is the area around and between the subject of an image. It’s often an overlooked principle of design but it’s almost as important as the subject itself as it gives the eye a place to rest and can increase the overall effectiveness of the composition. Sometimes negative space is referred to as white space, but this can be confusing as it’s often not white. Using negative space in your logo design is important as it creates aesthetic composition and a general feel to the logo itself. A very busy logo with little negative space may be perceived as active, exciting or cluttered. A logo that features a lot … Continue reading

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Posted in Logo Design, Print Design

3 Key Components to a Good Postcard/Brochure Design

If you’re handing out print materials to your customers there are three key components that will help you create good print marketing materials. It doesn’t matter whether you are considering a simple postcard or a more complicated brochure; these tips will make your material more inviting and informative to the public. Defined Purpose The very first question you should ask yourself before designing a postcard or a brochure is what is your goal or your purpose. What are you trying to tell your audience? What action do you want them to take? You may find that you actually have a couple goals; perhaps you want to tell them about a … Continue reading

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Posted in Advertising, Print Design

What are QR Codes and How to Use Them

Whether you don’t yet know what QR codes are or you’re a frequent user of them, be prepared because they’re going to become more popular than Justin Bieber and you’re going to see them everywhere you turn. QR codes stand for quick response codes and they’re basically barcodes that can be read by smart phones. This literally can bring your print material to life and allow even a simple business card to interact with your potential client’s phone, which is quickly becoming everyone’s lifeline. A QR code can be customized to include a variety of information including phone numbers, vCards, text messages, HTML links or regular text. When a phone … Continue reading

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Posted in Print Design, Tradeshow Marketing, Website Design

Professional Copywriting Services – NEW!

Tingalls Dzyn offers professional copywriting services for your website, emails, print, tradeshow and other materials. At Tingalls Graphic Design well-crafted written messages work hand in hand with eye-catching designs to engage the reader in the most effective, targeted and persuasive way. What you say is important! General Writing – Create content that gets your message across in the most effective way possible while shedding a positive light on your company and increasing credibility. Blog Writing – Blogs are a great tool to reach out to your customer base while establishing a company voice. Promote your business on a regular basis in a way that encourages lasting relationships. SEO Copywriting Services … Continue reading

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Posted in About Tingalls, Advertising, Copywriting and Blogging, Email Marketing, Print Design, Search Engine Optimization, Website Design

Invest in Mail for 2011

By Dan Dettman, Wells Print & Digital Services Many businesses like the idea of direct mail because of its return on investment, ease of targeting an audience, and measurability. Direct mail is still one of the best ways to reach out to specific consumers. Mailing lists can include household income levels, ages, buying patterns, professions, and hobbies. Typically, the demographics chosen at this stage greatly influence the response rate of a mailing. When a direct mail campaign is completed, businesses usually like to recap and measure the return on investment. As long as the customer has a promotion to reference on a mailer, the sender can gather how many responses … Continue reading

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Posted in Print Design

Are You Unintentionally Holding Back Your Online Marketing?

Have you heard people talk about marketing online and off-line (i.e. print ads) as if they were completely different animals? This might have been more common even just a few years ago, but now, of course, we know that the two can be connected, especially with the rise of social media and next-generation smart phones. Even though they might recognize this evolution on a conscious level, some business owners continue to treat their online and off-line promotions separately. This isn’t the biggest blunder in the world, but it is one that can hinder either marketing strategy from working to grow your business as effectively as they could. Here are three … Continue reading

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Posted in Email Marketing, Marketing, Print Design, Social Media Marketing, Tips, Website Design

What’s in a Business Card?

“Wow, now that’s a great business card!” If you haven’t heard this about yours, what are you missing? Business cards are an invaluable opportunity to leave a lasting impression of your organization in the hands of a new contact. They create first impressions, start conversations, express your professional personality and serve as a reference for the future. So, with all the value that can come from a business card, why are so many professionals still using the same tired white cards? Can you remember the last GREAT white business card you’ve seen? Here are a few tips to incorporate into your business cards to make them memorable and effective for … Continue reading

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Posted in Branding, Networking Tips, Print Design, Tips

Value of Testimonials in your Marketing

Why are testimonials important on your website? Here’s what sales guru Jeffrey Gitomer has to say about the use of Testimonials in your marketing: “Testimonials are the only proof that your claims are valid. When you say it about yourself, it’s bragging, when they say it about you, it’s PROOF!” How true! When asking for testimonials from your customers, ask them to comment on something specific aside from price or general customer service. Ask them to comment on their first impression, follow-up, value-added services, what surprised them most about working with you, three adjectives to describe your experience, etc. These are the types of testimonials that make the most impact … Continue reading

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Posted in Marketing, Print Design, Tips

12 Days of Christmas – Tingalls Style

On the 1st day of Christmas, Tingalls gave to me … ONE eye-catching logo! On the 2nd day of Christmas, Tingalls gave to me … TWO-sided informative business cards! On the 3rd day of Christmas, Tingalls gave to me … THREE colorful pieces of stationery! On the 4th day of Christmas, Tingalls gave to me … FOUR quarterly HTML email newsletters! On the 5th day of Christmas, Tingalls gave to me … FIVE Golden leads! On the 6th day of Christmas, Tingalls gave to me … SIX Professionally-designed panels in a tri-fold brochure! On the 7th day of Christmas, Tingalls gave to me … SEVEN Giving Tree Recipients! On the … Continue reading

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Posted in Logo Design, Print Design, Tips