Established by the Madison Area Business Consultants Board of Directors to honor the legacy of Walter Jankowski, this award commemorates his dedication to process improvement, metrics, and change management, as well as his profound commitment […]
By: Andrew Hall, Copywriter Intern Michael Scott, the renowned fictional regional manager in the TV show, The Office, said a lot of foolish things about business. But he did say something somewhat profound about business […]
By Andrew Hall, Copywriter Intern I asked my mom, “Why can’t I just send them a text?”. My mother made me (or else I had to do the dishes for a week) write thank-you notes […]
Networking events can be wonderful opportunities to generate leads and make new business contacts, or they can represent wasted hours that would be better spent on other parts of your business. The difference, more often […]
Are you doing lots of networking, but not getting the leads you’re hoping for? Or, thinking of mingling with other business owners and professionals but don’t know how to get started? How many times have […]
In our recent blog post, Networking is Still a Viable Way to Grow a Business, we talked about five tips to help determine what types of networking groups are best for you to join. But […]
There was a time when a handshake was our social media. Live conversation, awkward pauses, and the exchange of business cards were our means of disseminating information to each other. And although the Internet has […]
How many LinkedIn connections do you have? Did you know that the amount of connections on your LinkedIn account affects where LinkedIn ranks you? As a matter of fact, if you can attain 500+ connections, […]
Have you ever received an email from LinkedIn stating you’ve been endorsed? It’s always a nice feeling to know that someone you know took the time to give you a shout-out for a specific skill. […]
The success of a tradeshow or networking can literally make or break your company. In fact, entire businesses and careers have been built from sales made in a few precious moments face-to-face with prospects and […]
I really recommend using digital marketing and social media for your local business to help promote and amplify your brand online, to help drive online engagement with your website and, as a bonus, bring some […]
A recent study by the Pivot Conference discovered that 37% of marketers plan to be more active in their social media campaigns in 2012. Why the push for social media? It appears as though people […]
A trade show is a major investment in time and money for a business, but it can also be one of the most valuable marketing opportunities around. The challenge is to really create an impression […]
It seems we’re constantly barraged with social media today, from friends to corporate marketing strategies and everything in between. Because of the wide use and acceptance of social media it has become a very valuable […]
Remember the good old days of tradeshows; people approached your booth, you shook hands and met and exchanged business cards. Maybe you gave them a pen as a parting gift. Now, with social media you […]
Social media is changing the way people communicate, there is no question about it and it’s not going away. A decade ago we heard of people not having land line phones and only using cellular […]