Compelling website content is crucial to attracting a new website audience. Read on for five strategies to help promote it and grow your viewers
Guest blogging is a fantastic way to build momentum on your website and in your online community. But you need to know how to do it right.
Want to learn how to use SEO keywords to get your website found and drive more traffic to your site? We’ve got the information you need plus a handy SEO checklist to get you started.
By Catherine Bell, Copywriter To be successful, your website has to be more than just a pretty face. Your site also needs to provide a great user experience and attract the attention of the Google search engine. This means that the SERP (search engine results page) is critical to the success of your site. Luckily, we have five easy ways to get your SERP looking and feeling great. 1) Keep It Fresh Your website content should be relevant, well-written and original. Keep your content fresh with regular updates and posts that engage with your readers. Including testimonials and reviews will create user-generated copy that will be on target and interesting […]
Lots of business owners who meet with us know they need a website, but they don’t necessarily know what that website should look like, or what it has to include. What they want to know, really, is what makes a great website design? Which elements make your online presence stand out? The answer is going to differ a bit depending on the business and situation, but here are a few things your website simply must have to be exceptional: A killer first impression – When someone looks at your website for the first time, they need to know that it’s for a great company, and to get an instant sense […]
Every marketer on the planet knows you need lots of fresh content to attract attention from Google and succeed with search engine optimization, but getting started on new blog posts can be difficult.
Continuing our end-of-year blog round-up, this week’s topic is design. We’ve pulled together our most popular blogs about design. These blogs cover topics from package design to logo colors. Check ‘em out and see if we haven’t answered your design questions. Packaging Design If you manufacture any sort of product, you know how important packaging design is. Regardless of your industry, there is a bevy of competing products. So how do you get your product recognized and ahead of the competition? Read more… Love Your Logo The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think […]
When websites first became popular, it was a milestone for your marketing to just have a website that worked. But, like all technology, the web has continued to evolve – quickly and in many directions. A website for 2015 needs to be not only mobile-friendly, visually stunning and have new content often. A big measure of how Google rates a website is fresh and continuously growing content. This is a major switch from the website thinking of the early 2000s. Now, to stay well ranked on Google search results pages, you need to be timely and relevant. More and more successful online brands are making sure they have on-going and […]
Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else.
In our previous series, Blogging 101, we talked extensively about many of the best practices associated with writing a blog. But what about the hierarchy of how your blog is set up? In other words, is it set up as a subpage or a subdomain of your website? If you’re not a web designer or copywriter, you’re probably scratching your head wondering what the difference is between the two. Have no fear! Tingalls Graphic Design is going to define each of them, as well as let you know which one is the better choice when you have a blog associated with a website. Your Blog as a Subdomain In a […]
Does your business utilize email campaigns? Whether you’re an old pro at putting campaigns together, or your company is just embarking into the territory of email marketing, making sure you’re following these best practices can help ensure each email you deliver to a customer or potential customer is crafted for success — right down to the character count of your subject line … Email Frequency The amount of emails businesses receive these days is often astronomical. Keeping yours to a minimum — 1 or 2 per month — is a good way of ensuring the recipients on your email list don’t unsubscribe. At Tingalls Graphic Design, we’ve found that one […]
In a world where we’re berated with information, the last thing most people want is long-form copy that’s more metaphorical than understandable. Don’t get me wrong, there’s always room for a brand’s personality & style to shine through. But we have to be as clear, brief & impactful as possible when broadcasting our messages — both electronically & in print — while making sure we connect on an emotional level with our audience. Some great examples of this are “Just do it,” from Nike, and “Think Different,” from Apple. Even this blog post is designed to be incredibly short. It’s a great exercise for our minds, which trains us to […]
Are you using Search Engine Optimization (SEO) on your blog? Whether you know it or not, you definitely are. The real question is, are you using SEO effectively? Many of the topics we’ve already covered in this series contribute to successful SEO on your blog. If you’ve missed any of the Blogging 101 installments, you can find links to all of them below. Let’s take a look at one more element that needs to be discussed: the use of keyword phrases. But first let’s take a step back and answer the question … What is SEO? Search Engine Optimization is a multi-step process designed to help increase traffic to your […]
In the fifth installment of our Blogging 101 series, we’re gong to cover optimal blog post frequency and length. These are two more pieces of the Search Engine Optimization (SEO) pie that need to be understood so they can be used effectively to reach more readers. Blog Post Frequency So, you’ve decided to start blogging and you’re wondering how many posts you should produce each week. And while one is better than none, and two is twice as good as that, the sweet spot for most businesses is three times per week. Why? Because it provides your blog with a good amount of fresh content each week, without producing too […]
We’re often asked how to write a blog post in the most effective way. And although content will vary depending on your industry, customer base and company personality, there are certain contingencies you’ll want to meet to make sure each of your posts is awesome. How to Write a Blog in 6 Steps: Pick Your Topic This may sound obvious, but picking a topic in advance makes the process of writing a blog post more enjoyable, and less time consuming. We suggest creating a blog campaign for each month so you know all of your topics in advance. To do this, simply pick a topic for each post, create a […]
Ranking at the top of the search engines is the goal of many websites but not all of them know how to get to the top. There are a variety of different approaches you can take to improve your search engine optimization, some legitimate, others not so much. Tingalls Graphic Design stays on top of SEO trends and always recommends using best practices. To that end, we’ve come up with the latest SEO trends, what’s in and what’s out. IN – Good Content Content is king, especially in the world of websites. Targeting one or two keywords/keyphrases for each page and then using those keywords in content that is informative […]