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Category Archives: Tips
Business Marketing During a Crisis
Currently, the world is consumed with COVID-19 news. For most of us, the last thing we are thinking about is business marketing. In fact, a lot of us might still be trying to maintain or implement plans created months ago. While some companies will instinctively “go dark” or “hunker down,” others will step in front of the crowd and offer leadership that heals. At Tingalls Graphic Design, we know our community is looking to local businesses for information. We also know that maintaining communication and connection to your customers is going to be more critical than ever. Continuing to market your business through this type of adversity is not only … Continue reading
Posted in About Tingalls, Marketing, Tips
Design Trends and Reflections of 2019
We’re taking a moment to step back and reflect on the design trends of 2019 and taking a peek at the great design trends coming up in 2020! Continue reading
Posted in Graphic Design, Tips, Website Design
Tingalls Tips for Celebrating the Fourth of July
What do you do when your blog post falls on the 4th of July? Offer up a few of the team’s favorite suggestions for celebrating America’s Independence Day, of course! Continue reading
Posted in Tips
Can Your Web Design Pass the Five Second Test?
You know the saying; you never get a second chance to make a first impression. It’s logic that also applies to your company’s website. Wouldn’t you like to know right away people’s first impression when they hop onto it? Luckily, there’s a short test (five seconds short to be exact) that can do just that. The five-second test is a method that’s easy to conduct without a lot of setup and gives you valuable results fast. Acting on the results this logical method offers could be the difference between an engaged audience that goes on to gather more information on your website or one that bounces off to another site … Continue reading
Posted in Branding, Tips, Website Design
Want To Be Taken Seriously? Use Professional Stationery
Sometimes, new clients come to us with a question that seems all-too-familiar in the digital age: do we still need professional letterhead and envelopes? In our opinion, you absolutely do. That’s true even if you have a small business or a one-person professional practice. In fact, using good identity pieces can be even more important when you are upcoming or independent. Let’s take a look at a few of the most important reasons why… Colleagues and Customers Take You More Seriously When customers or colleagues get professional communications from you and see your letterhead and envelopes, it creates an instant impression. They get the sense that you are competent, and … Continue reading
Posted in Branding, Print Design, Tips
Get Better Clarity and Focus with a Vision Board
Now that we’re well into 2018, it’s a good time to check in to see where we’re at with our goals for the year. Although it’s no longer January, there’s still plenty of time to accomplish great things! Our team here at Tingalls recently created our annual vision boards to help us clarify, and be mindful of our goals. It was a lot of fun, and we created some truly inspiring stuff. What exactly is a Vision Board? More than a simple craft project, vision boarding is a tool that helps us craft the life and business we want. “A vision board is a tool used to help clarify, concentrate … Continue reading
Posted in About Tingalls, Creativity, Tips
7 Ways to Ninja the Hackers Away From Your WordPress Website
Are you worried about hackers getting into your WordPress business website? If so, you certainly aren’t alone. Cyber threats are a much bigger concern than they used to be, and with so many large organizations being affected by online attacks, smaller businesses are paying more attention to online security than ever before. While it’s true that a lot of smaller companies and organizations are susceptible to cyber hacking, it’s generally because they don’t follow basic online security best practices. To help you avoid being an easy target for thieves on the internet, here are seven ways you can keep hackers at bay from your WordPress site… #1 Use Strong Passwords … Continue reading
Posted in Tips, Website Design
10 Tradeshow Tips for Success
1. Listen! My most important tip is to listen to your booth visitors. Ask open-ended questions like, “Tell me about your business” or “What do you like best about what you do?” Find out first if they have a need your company can fill before trying to sell them. 2. Keep it Simple. Think of your booth as a billboard. Too many graphics or text blocks can be distracting to people walking by that just “need the facts” quickly. Enlisting the tradeshow design experience of firms like Tingalls Graphic Design can be a valuable step in your tradeshow preparation. Graphics should be professional yet eye-catching to spark the interest of … Continue reading
Posted in Creativity, Tips, Tradeshow Marketing
Do I Have to Include LLC in My Logo Design?
We get asked this question a lot during our logo design process. It’s right next to why does my logo color look different on my website? You can find the answer to the second question here. For advice on that initial question of whether your logo needs an LLC included in its design, we asked the experts. According to the lawyers we asked, the short answer is maybe. Because, as part of your company’s entity formation, you are required to include the LLC in all of your forward-facing client correspondence. This includes your marketing pieces. As Leslie Elkins, Co-owner of Kramer. Elkins & Watt, LLC says, “The only requirement for a logo is … Continue reading
Posted in Logo Design, Tips
Tingalls 7 Rules for Logo Design
At Tingalls, we have developed a reputation for being amongst the very best in Wisconsin logo design. However, while lots of clients tend to assume our success with branding has to do with an innate sense of artistic talent and creativity, that’s only part of the equation. In fact, we always try to adhere to seven firm rules about logos, and advise the business owners we work with to do the same. Here are seven things you need to remember if you want to end up with a logo that’s stunning, unique, and memorable.. #1 Keep Things Simple Often, clients have a lot of things they want to “say” with … Continue reading
Posted in Graphic Design, Logo Design, Tips
Your New Website is Live…Now What?
There are few things more exciting than watching a brand-new website launch. That beautiful, eye-catching homepage you worked so hard to perfect is finally ready to start impressing customers and pay back your investment. As you bask in your excitement and enthusiasm, though, please remember the launch of your new website is just the beginning. In order for customers to find your new website and appreciate it, you need to promote it to ensure you are positioned for online success. Here are six quick-and-easy tips to get you the results that you want. #1 Announce Your New Website to the World You’re excited about your new web presence. But your … Continue reading
Posted in Tips, Website Design
10 Google Analytics Stats You Should Be Watching
Do you ever wish you could have your customers tell you exactly what they want from your website? Wouldn’t it be nice if they would let you know in advance which articles they would read, offers they would respond to, and ads they would find compelling? While you’re not likely to get these kinds of insights in an email or survey, the information isavailable to you if you know where to look. The only problem is that most business owners and marketers ignore the one reliable source of data they have on customers and behaviors: Google Analytics. Completely free and immensely valuable, Google Analytics can tell you a great deal about where your … Continue reading
Posted in Tips, Website Design
Why You Should Review Facebook Insights
Do you ever feel as if you are flying blind on Facebook? Lots of marketers do. They realize that the world’s most popular social network gives them a great way to reach out to customers, fans, and prospects, but aren’t sure how to measure the progress they are (or aren’t) making. A good first step to solving this quandary is logging into Facebook Insights. It’s an analytics tool that’s provided for every Facebook business page you create, and can be accessed by anyone who has been designated as an admin for the page. Let’s see how you can use it to optimize your social campaigns and get more from every … Continue reading
Posted in Social Media Marketing, Tips
7 Ways to Stay Healthy and Energized at your Desk Job
Do you work in an office? If so, then you already know it can be great for your paycheck, but not as great for your health. In fact, sitting at a desk can make you lethargic and lead to weight gain and other health problems if you let it. The key to that statement, though, is “if you let it.” As it turns out, there are a number of ways you can stay healthy and active, even if your job has you sitting still from 9 to 5 (or longer). Here are a few things you can try starting today… #1 Exercise before you get to work – You’ll be … Continue reading
Posted in Creativity, Tips
How to Get Subscribers to Open Your Emails
It’s not easy to find and keep subscribers to your email newsletter. That makes it all the more frustrating when the majority of them don’t actually open your messages. You can’t get results from your email marketing campaign if no one bothers reading what you send, so how can you get subscribers to make your newsletters a priority in their inbox? Here are a few quick tips to help you out… Use Catchy, Intriguing Subject Lines In general, you want your email newsletter subject lines to be short, timely, and attention grabbing. It’s important you don’t go too far to get readers to open your message, though. Anything that looks … Continue reading
Posted in Branding, Email Marketing, Marketing, Tips
How Can I Get More Blog Readers?
It sometimes seems as if there are more blogs than there are blog readers. That is, lots of companies put fresh posts online every day, but studies show that 90% or more aren’t ever read by more than a few people. Or to put things another way, there are a few blogs with lots of readers, and thousands of times as many that are doing nothing for the marketers that produce them. How can you ensure that your blog falls into the right category, helping you to attract search engine visits and attention from real-life customers? Here are a few proven steps you can take to get moving in the … Continue reading
Posted in Copywriting and Blogging, Search Engine Optimization, Tips
What to Do If Someone Has Already Verified Your Business on Google
Have you ever wondered how your business profile appeared on a list of Google searches? Not sure if you’ve actually verified your business on Google? These questions have come up with multiple clients, so we figured we’d share some advice on the blog to help other businesses that may be in the same situation. Here is a short, helpful video that walks you through what to do if someone has already claimed your business on Google. Key points: You need to create a Google account for your business if you haven’t already done so and then you can verify/claim the business right on the Google results page If someone has … Continue reading
What Cats Know About Social Media Marketing
Forget ad agencies, YouTube Stars, and reality television personalities – the real winners of the social media revolution have been ordinary house cats. No matter where you look, they are chasing yarn, being “jerks,” and launching new memes. Cats probably collectively generate billions of likes and shares every week. And best of all, they do it without even trying. Regardless of whether you’re a devoted cat fan, or more of a dog person, you’d have to admit that felines get their fair share of attention on Facebook and Twitter. And for that reason, they are the true masters of the medium. It’s often been said that even if cats could … Continue reading
Posted in Creativity, Social Media Marketing, Tips