Category Archives: Tips

Get Better Clarity and Focus with a Vision Board

Now that we’re well into 2018, it’s a good time to check in to see where we’re at with our goals for the year. Although it’s no longer January, there’s still plenty of time to accomplish great things! Our team here at Tingalls recently created our annual vision boards to help us clarify, and be mindful of our goals. It was a lot of fun, and we created some truly inspiring stuff. What exactly is a Vision Board? More than a simple craft project, vision boarding is a tool that helps us craft the life and business we want. “A vision board is a tool used to help clarify, concentrate … Continue reading

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Posted in Corporate Culture, Creativity, Goals, Tips

10 Tradeshow Tips for Success

1. Listen! My most important tip is to listen to your booth visitors. Ask open-ended questions like, “Tell me about your business” or “What do you like best about what you do?” Find out first if they have a need your company can fill before trying to sell them. 2. Keep it Simple. Think of your booth as a billboard. Too many graphics or text blocks can be distracting to people walking by that just “need the facts” quickly. Enlisting the tradeshow design experience of firms like Tingalls Graphic Design can be a valuable step in your tradeshow preparation. Graphics should be professional yet eye-catching to spark the interest of … Continue reading

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Posted in Best Practices, Creativity, Tips, Tradeshow Marketing

Do I Have to Include LLC in My Logo Design?

We get asked this question a lot during our logo design process. Our advice is to include it so you’re covered. As part of your company’s entity formation, you are required to include the LLC in all of your forward-facing client correspondence. This includes your marketing pieces. Leslie Elkins,  Co-owner of  Kramer. Elkins & Watt, LLC says, “The only requirement for a logo is that it does not infringe on the rights of any other individual or entity. For example, if you try and use the Nike swoosh, or anything resembling that symbol for your new running shoes business, Nike is going to come knocking on your door with a … Continue reading

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Posted in Best Practices, Logo Design, Tips

Tingalls 7 Rules for Logo Design

At Tingalls, we have developed a reputation for being amongst the very best in Wisconsin logo design. However, while lots of clients tend to assume our success with branding has to do with an innate sense of artistic talent and creativity, that’s only part of the equation. In fact, we always try to adhere to seven firm rules about logos, and advise the business owners we work with to do the same. Here are seven things you need to remember if you want to end up with a logo that’s stunning, unique, and memorable.. #1 Keep Things Simple Often, clients have a lot of things they want to “say” with … Continue reading

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Posted in Graphic Design, Logo Design, Tips

10 Google Analytics Stats You Should Be Watching

Do you ever wish you could have your customers tell you exactly what they want from your website? Wouldn’t it be nice if they would let you know in advance which articles they would read, offers they would respond to, and ads they would find compelling? While you’re not likely to get these kinds of insights in an email or survey, the information isavailable to you if you know where to look. The only problem is that most business owners and marketers ignore the one reliable source of data they have on customers and behaviors: Google Analytics. Completely free and immensely valuable, Google Analytics can tell you a great deal about where your … Continue reading

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Posted in Advertising, Best Practices, Goals, Google, Tips, Website Design

Why You Should Review Facebook Insights

Do you ever feel as if you are flying blind on Facebook? Lots of marketers do. They realize that the world’s most popular social network gives them a great way to reach out to customers, fans, and prospects, but aren’t sure how to measure the progress they are (or aren’t) making. A good first step to solving this quandary is logging into Facebook Insights. It’s an analytics tool that’s provided for every Facebook business page you create, and can be accessed by anyone who has been designated as an admin for the page. Let’s see how you can use it to optimize your social campaigns and get more from every … Continue reading

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Posted in Facebook, Social Media Marketing, Tips

7 Ways to Stay Healthy and Energized at your Desk Job

Do you work in an office? If so, then you already know it can be great for your paycheck, but not as great for your health. In fact, sitting at a desk can make you lethargic and lead to weight gain and other health problems if you let it. The key to that statement, though, is “if you let it.” As it turns out, there are a number of ways you can stay healthy and active, even if your job has you sitting still from 9 to 5 (or longer). Here are a few things you can try starting today… #1 Exercise before you get to work – You’ll be … Continue reading

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Posted in Corporate Culture, Creativity, Tips

How Can I Get More Blog Readers?

It sometimes seems as if there are more blogs than there are blog readers. That is, lots of companies put fresh posts online every day, but studies show that 90% or more aren’t ever read by more than a few people. Or to put things another way, there are a few blogs with lots of readers, and thousands of times as many that are doing nothing for the marketers that produce them. How can you ensure that your blog falls into the right category, helping you to attract search engine visits and attention from real-life customers? Here are a few proven steps you can take to get moving in the … Continue reading

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Posted in Best Practices, Blogging, Search Engine Optimization, Tips

What to Do If Someone Has Already Verified Your Business on Google

Have you ever wondered how your business profile appeared on a list of Google searches? Not sure if you’ve actually verified your business on Google? These questions have come up with multiple clients, so we figured we’d share some advice on the blog to help other businesses that may be in the same situation. Here is a short, helpful video that walks you through what to do if someone has already claimed your business on Google. Key points: You need to create a Google account for your business if you haven’t already done so and then you can verify/claim the business right on the Google results page If someone has … Continue reading

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Posted in Google My Business, Google Places, Tips