I Received a Negative Google Review, Now What?
Since humans first started buying and selling goods and services, people have felt the need to provide “constructive feedback” to business owners – both positive and negative. Before the internet, criticism came in the form of letters, emails, or disgruntled customers at your front door. With the evolution and permanency of social media platforms like Google, Yelp, and Facebook, reviews now influence 80% of consumers’ online purchasing decisions. Other staggering statistics from the website ReviewTrackers, show you shouldn’t ignore reviews if you want to stay in business: 94% of consumers say that a bad review has convinced them to avoid a business 53% of customers expect businesses to respond to […]
5 Ways to Improve Your Business Page on Facebook
It’s no secret the goal of Facebook is to offer its users a customized, meaningful experience. They use a complex algorithm that decides what users see in their news feed based on many different aspects of their behavior. It calculates what they click on, who they’re friends with, and the type of Facebook Business Page or group they choose to follow. While Facebook hasn’t provided a precise definition of what makes a “meaningful experience,” it’s safe to say that users are increasingly favoring posts that encourage interaction, discussion, and engagement. What does this mean for you? This means that your business Facebook page should listen as well as speak to […]
3 Rules for Effective Logo Design
Your logo is more than just a visual on a page. It’s an essential part of your company’s identity. An artistically balanced logo design should not only attract attention but create a fantastic first impression. When done well, your company logo will pull together the many aspects of your business identity and start a conversation with your customers and clients. Since you only get one chance to make a first impression, getting your logo right is critical. The following three simple rules will help make your logo stand out from the rest. 1. Make sure your logo has scalability Your logo needs to be able to be scaled up or […]
10 Questions You MUST Ask Before Hiring a Graphic Design Firm
Finding the right professional for your next design project doesn’t mean you have to be super creative yourself. It just means you have to know the right questions to ask to find the best designer for you – someone who will click with your team and your company. Here are some questions to help you discover if the design firm you’re considering has the conceptual and collaborative skills, attitude, and the design mojo, to be a part of your creative team. 1. How long have you been in business? A firm that has been in business for a long time will likely know the ins and outs of marketing. Experience […]
Do I Have to Include LLC in My Logo Design?
We get asked this question a lot during our logo design process. It’s right next to why does my logo color look different on my website? You can find the answer to the second question here. For advice on that initial question of whether your logo needs an LLC included in its design, we asked the experts. According to the lawyers we asked, the short answer is maybe. Because, as part of your company’s entity formation, you are required to include the LLC in all of your forward-facing client correspondence. This includes your marketing pieces. As Leslie Elkins, Co-owner of Kramer. Elkins & Watt, LLC says, “The only requirement for a logo […]
5 Marketing Tools You Can Use Now to Increase Brand Awareness
Read about five marketing tools to consider for creating the momentum that’ll reach your customers in the current pandemic crisis.
Now's the Perfect Time to Perform a Website Health Check
A website health check is a simple thing you can do to maximize your online presence. Today’s blog explores ten things you can do to check on the health of your website right now.
Business Marketing During a Crisis
Continuing to market your business through adversity is not only necessary but essential if your company plans to rebound.
Design Trends and Reflections of 2019
We’re taking a moment to step back and reflect on the design trends of 2019 and taking a peek at the great design trends coming up in 2020!
Tingalls Tips for Celebrating the Fourth of July
What do you do when your blog post falls on the 4th of July? Offer up a few of the team’s favorite suggestions for celebrating America’s Independence Day, of course!
Can Your Web Design Pass the Five Second Test?
You know the saying; you never get a second chance to make a first impression. It’s logic that also applies to your company’s website. Wouldn’t you like to know right away people’s first impression when they hop onto it? Luckily, there’s a short test (five seconds short to be exact) that can do just that. The five-second test is a method that’s easy to conduct without a lot of setup and gives you valuable results fast. Acting on the results this logical method offers could be the difference between an engaged audience that goes on to gather more information on your website or one that bounces off to another site […]
Want To Be Taken Seriously? Use Professional Stationery
Sometimes, new clients come to us with a question that seems all-too-familiar in the digital age: do we still need professional letterhead and envelopes? In our opinion, you absolutely do. That’s true even if you have a small business or a one-person professional practice. In fact, using good identity pieces can be even more important when you are upcoming or independent. Let’s take a look at a few of the most important reasons why… Colleagues and Customers Take You More Seriously When customers or colleagues get professional communications from you and see your letterhead and envelopes, it creates an instant impression. They get the sense that you are competent, and […]
Get Better Clarity and Focus with a Vision Board
Now that we’re well into 2018, it’s a good time to check in to see where we’re at with our goals for the year. Although it’s no longer January, there’s still plenty of time to accomplish great things! Our team here at Tingalls recently created our annual vision boards to help us clarify, and be mindful of our goals. It was a lot of fun, and we created some truly inspiring stuff. What exactly is a Vision Board? More than a simple craft project, vision boarding is a tool that helps us craft the life and business we want. “A vision board is a tool used to help clarify, concentrate […]
7 Ways to Ninja the Hackers Away From Your WordPress Website
Are you worried about hackers getting into your WordPress business website? If so, you certainly aren’t alone. Cyber threats are a much bigger concern than they used to be, and with so many large organizations being affected by online attacks, smaller businesses are paying more attention to online security than ever before. While it’s true that a lot of smaller companies and organizations are susceptible to cyber hacking, it’s generally because they don’t follow basic online security best practices. To help you avoid being an easy target for thieves on the internet, here are seven ways you can keep hackers at bay from your WordPress site… #1 Use Strong Passwords […]
10 Tradeshow Tips for Success
1. Listen! My most important tip is to listen to your booth visitors. Ask open-ended questions like, “Tell me about your business” or “What do you like best about what you do?” Find out first if they have a need your company can fill before trying to sell them. 2. Keep it Simple. Think of your booth as a billboard. Too many graphics or text blocks can be distracting to people walking by that just “need the facts” quickly. Enlisting the tradeshow design experience of firms like Tingalls Graphic Design can be a valuable step in your tradeshow preparation. Graphics should be professional yet eye-catching to spark the interest of […]
Tingalls 7 Rules for Logo Design
At Tingalls, we have developed a reputation for being amongst the very best in Wisconsin logo design. However, while lots of clients tend to assume our success with branding has to do with an innate sense of artistic talent and creativity, that’s only part of the equation. In fact, we always try to adhere to seven firm rules about logos, and advise the business owners we work with to do the same. Here are seven things you need to remember if you want to end up with a logo that’s stunning, unique, and memorable.. #1 Keep Things Simple Often, clients have a lot of things they want to “say” with […]
Your New Website is Live…Now What?
There are few things more exciting than watching a brand-new website launch. That beautiful, eye-catching homepage you worked so hard to perfect is finally ready to start impressing customers and pay back your investment. As you bask in your excitement and enthusiasm, though, please remember the launch of your new website is just the beginning. In order for customers to find your new website and appreciate it, you need to promote it to ensure you are positioned for online success. Here are six quick-and-easy tips to get you the results that you want. #1 Announce Your New Website to the World You’re excited about your new web presence. But your […]
10 Google Analytics Stats You Should Be Watching
Do you ever wish you could have your customers tell you exactly what they want from your website? Wouldn’t it be nice if they would let you know in advance which articles they would read, offers they would respond to, and ads they would find compelling? While you’re not likely to get these kinds of insights in an email or survey, the information isavailable to you if you know where to look. The only problem is that most business owners and marketers ignore the one reliable source of data they have on customers and behaviors: Google Analytics. Completely free and immensely valuable, Google Analytics can tell you a great deal about where your […]