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3 Reasons Why Image Names Are Crucial for Website Search Engine Optimization

“A picture is worth a thousand words”. That may be, but within Google’s search engine a picture only needs as few as four words to translate into thousands of clicks and potentially sales dollars for a business.   For example: Say you own a bakery in Madison and you make the best chocolate chip cookies. You’re updating your online store with a picture of fresh-from-the-oven creations, which you just snapped with your smartphone. The phone automatically labels the image “IMG1823.jpg”, because that’s the generic file name phones use. How many customers are searching for “IMG 1823” when they’re seeking a local bakery for chocolate chip cookies? Zero.  Instead, you should rename […]

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Posted in Advertising, Search Engine Optimization, Tips, Website Design

How to Write Website Copy with SEO in Mind

Guest Blog Article by Flamingo Theory Marketing One of the ways the pandemic shifted the way businesses operated was by drastically increasing the awareness paid to online methods of generating traffic and revenue across all industries. Regardless of what you were selling and how, it seemed like every business owner in America was hitting Google to figure out how to draw in remote business business remotely. At the core of this is managing your on-page and off-page SEO (Search Engine Optimization) which determines how well and how high you can rank in search engines like Google or Bing.  This post is going to focus on a few key tips on […]

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Posted in Google, Search Engine Optimization, Website Design

2021 Projects | A Look Back with Sarah

Sarah comments on a few of her favorite graphic design projects from 2021 …   “I started my internship at Tingalls in July 2021 and looking back over the last 6 months I can’t believe how many fun projects I have been a part of in such a short amount of time. I’ve honestly enjoyed every project I have worked on because they have all taught me something new and helped me grow as a designer.”    – Sarah    Garden Harvest Pottery This project will always have a special place in my heart because it was the first brand I got to do on my own (with lots of helpful […]

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Posted in About Tingalls, Branding, Logo Design, Website Design

2021 Projects | A Look Back with Nicole

Graphic Designer Nicole comments on a few of her favorite graphic design projects from 2021 …   Natural Care It didn’t take long to fall in love with Jeri’s mission and vision for her in-home nursing business “Natural Care.”  She wanted to incorporate lavender into her brand, because of its calming and healing properties. With my background in healthcare – especially elder care, I truly felt connected to this brand and Jeri herself. We carried the lavender inspiration throughout the other branding elements and website. I am really proud of how this one turned out! View Natural Care Website >> Very Young Catholic Book Series I really got to work […]

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Posted in About Tingalls, Branding, Logo Design, Website Design

Why Tingalls Loves Squarespace

If you’re looking for a low-cost, quick way to get a professional website, we recommend Squarespace. We’ve been working with this platform since early 2020 and have launched over 80 websites in just 18 months. Comparing this platform to WordPress, one of its biggest differentiators is because it’s a hosted web platform, you don’t have to worry about software updates or plugins. Because of its saturation in the market, WordPress has become a huge target for spam and hackers so if you’re not keeping up with these updates, your site can become vulnerable very quickly. If that’s not reason enough, below are 12 other reasons to make the switch! One-Stop-Shopping […]

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Posted in Website Design

Is Squarespace the Right Web Solution for You?

If you know Tingalls, you know we love great design. And, finding tools that both pair great design and enhance efficiency to help save our clients money is a win-win in our book! One platform we’re particularly excited to be offering is Squarespace. While there’s no shortage of options of website builders on the market, including Wix, Weebly, GoDaddy and many others, we’ve become more and more impressed with the customization of Squarespace the more we work with it. In short, its intuitive drag-and-drop design features come already responsive so you can rest assured your site will look amazing both on desktop browsers and phones alike. That’s huge! Here are […]

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Posted in Website Design

Tingalls Wins Sixth Consecutive Award for Best Website Developer in 2020

We are super excited to announce our firm has won the prestigious InBusiness Magazine’s Executive Choice Award for Best Website Development Company for our sixth consecutive year! Winners are determined by a majority vote of write-in ballots from 1,000 Madison-area executives, business owners, and decision-makers. The award honors businesses across various industries for excellence and proven success in a spectrum of categories. Despite the devastation the COVID-19 pandemic has had on some businesses, we are feeling grateful. In March, our team was able to quickly get set-up to work remotely to help our loyal client base with website edits, email blasts, and signage so they could communicate with their own […]

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Posted in About Tingalls, Website Design

Website Backlinks Build Confidence

You’ve built a website with content geared toward the type of customer you want to attract. You researched and used the keywords your customers search for within Google (or other search engines), which means you’ve made the first steps in getting your website found. But as strong as your keyword efforts may be, it’s only the beginning of getting and keeping your target customer. To create a website that will continue to bring in a new and evolving audience, you need to be seen as part of a network of authoritative websites in your community and industry. The best way to do that is to earn backlinks to align you […]

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Posted in Website Design

Your New Website Has Launched, Now What?

You just launched a new website for your small business … good for you! You’re feeling fantastic and just want to check that off your to-do list, sit back, relax and let the customers roll in … If only it were that easy! Long gone is the mentality “if you build it, they will come.” You wouldn’t expect a hammer to work if you just left it in the toolbox, would you? Just like that hammer, your website relies on you to put it to good use. It took a lot of planning and strategizing to get the look and function you envisioned for your website. Now is the time […]

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Posted in Website Design