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Tingalls Blog - Marketing Tips & Tricks

Save Time & Money: Hire a Designer!

Good logo design requires creative expertise. It can be tempting to purchase a cheap design from an online logo maker, especially when you’re starting a new business and on a tight budget. But these designs tend to be very generic and there is a high probability that another business will be using the same logo. Investing in a quality logo design for your brand right from the start will save you time and money in the long run. A graphic designer will be able to work with you to determine what sets your business apart from your competitors. Equipped with this knowledge your designer will be able to craft a […]

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Posted in Branding, Graphic Design, Logo Design, Print & Package Design, Tips

2021 Projects | A Look Back with Sarah

Sarah comments on a few of her favorite graphic design projects from 2021 …   “I started my internship at Tingalls in July 2021 and looking back over the last 6 months I can’t believe how many fun projects I have been a part of in such a short amount of time. I’ve honestly enjoyed every project I have worked on because they have all taught me something new and helped me grow as a designer.”    – Sarah    Garden Harvest Pottery This project will always have a special place in my heart because it was the first brand I got to do on my own (with lots of helpful […]

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Posted in About Tingalls, Branding, Logo Design, Website Design

2021 Projects | A Look Back with Nicole

Graphic Designer Nicole comments on a few of her favorite graphic design projects from 2021 …   Natural Care It didn’t take long to fall in love with Jeri’s mission and vision for her in-home nursing business “Natural Care.”  She wanted to incorporate lavender into her brand, because of its calming and healing properties. With my background in healthcare – especially elder care, I truly felt connected to this brand and Jeri herself. We carried the lavender inspiration throughout the other branding elements and website. I am really proud of how this one turned out! View Natural Care Website >> Very Young Catholic Book Series I really got to work […]

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Posted in About Tingalls, Branding, Logo Design, Website Design

2021 Projects | A Look Back with Kallie

Senior Designer Kallie comments on a few of her favorite graphic design projects from 2021 …   Beneblends Logo This one was just fun! I mean, what’s not to love about bright colors and fruit in a logo design! Laura, our client, was opening a smoothie shop and had a logo that just wasn’t working for her and wanted to enhance it. We were able to take the best elements of the old logo and give it a fun, modern twist that was perfect for her new business. Learn more about Beneblends >> Smashcake Package Design First of all, this product package design was right up my alley. When we […]

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Posted in About Tingalls, Branding, Logo Design

Do I Have to Include LLC in My Logo Design?

We get asked this question a lot during our logo design process. For advice, we polled a few attorneys on the matter and their combined answers were:  “maybe.” To be compliant with your organization’s entity formation, you are required to include the LLC in all of your forward-facing client correspondence. This includes your marketing pieces. So, if you decide not to include it in your logo, you will need to include your full legal name somewhere else on every marketing piece. Doing that can be cumbersome on smaller items like business cards and promotional items when space is limited. As Leslie Elkins, Co-owner of Kramer. Elkins & Watt, LLC  says, “The […]

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Posted in Logo Design

Why Your Business Needs a Logo Branding Guide

Does your company have a logo branding guide? If you’re scratching your head, probably not. A branding guide is basically what it says, it’s a manual with specific “rules” for how your company logo is to be used. While some of the items included in the guide may seem trivial or small beans, the guide makes sure everyone is on the same page as it pertains to logo reproduction, color, sizing, font usage and more. Consistent branding is a must for companies because it builds brand credibility in the eyes of your consumers. Your company has probably, collectively, spent a lot of time and energy coming up with the perfect […]

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Posted in Branding, Logo Design

Tingalls 7 Rules for Logo Design

At Tingalls, we have developed a reputation for being amongst the very best in Wisconsin logo design. However, while lots of clients tend to assume our success with branding has to do with an innate sense of artistic talent and creativity, that’s only part of the equation. In fact, we always try to adhere to seven firm rules about logos, and advise the business owners we work with to do the same. Here are seven things you need to remember if you want to end up with a logo that’s stunning, unique, and memorable.. #1 Keep Things Simple Often, clients have a lot of things they want to “say” with […]

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Posted in Graphic Design, Logo Design, Tips

Choosing Colors and Fonts That Fit Your Brand

How do you choose the right colors and fonts for your logo, website, and other branding pieces? A lot of business owners will tell you they simply choose “what they like,” and that’s not a bad starting point. But, if you really want to establish and maintain an identity that’s going to help you connect with customers over many years, there are a few things you should consider before making a final decision… Go for emotion first – Every color elicits a different kind of emotion or response. Some are softer and cooler, while others feel more hot and engaging. Think about the tone you want to set (professional, exciting, […]

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Posted in Branding, Logo Design

Why Your Best Website Design Company Isn’t a Website Design Company

Although we post a lot of material on our blog about website design and development, the fact is we do a lot of other graphic design and marketing work, as well. And, if you’re serious about growing your business, you should work with a creative team that has lots of different specialties and capabilities—all under one roof. In other words, your best website design company probably isn’t a website design company at all … it’s a creative team like Tingalls Graphic Design that starts with your brand and messaging strategy first, then applies that to your website design and not the other way around. To understand why, you only have […]

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Posted in Graphic Design, Logo Design, Print & Package Design, Website Design

Why the Best Logos Are the Simplest

Sometimes, when clients come to us for logo design, they ask that lots of different elements be incorporated into their visual identity. Their enthusiasm is understandable, but we always like to remind them that the best logos are the simplest. Less is definitely more when it comes to logo design. The reason is pretty simple: A logo is all about showing identity and personality. Its job is to generate an instant impression. When a logo is simple, it only takes a fraction of a second for a viewer to understand. It’s more memorable because it conveys instant meaning. When you lose simplicity, you introduce clutter and confusion. People have to […]

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Posted in Logo Design

Why Logos Should Never Start with Clipart

There aren’t a lot of hard and fast rules when it comes to designing logos. But, there is one piece of advice we could give to every designer and client in the world: You should never start designing a logo from a piece of clipart. Why do we have such strong feelings on this matter? Let’s explain… Great Logos Are About Creativity A logo has to be original, and should be created specifically for a certain business or organization. That’s essentially the opposite of what you get from a piece of clipart. Our logo design process begins with a thorough intake of our client’s background, their target audience and what […]

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Posted in Logo Design, Tips

Best of Design Blogs

Continuing our end-of-year blog round-up, this week’s topic is design. We’ve pulled together our most popular blogs about design. These blogs cover topics from package design to logo colors. Check ‘em out and see if we haven’t answered your design questions. Packaging Design If you manufacture any sort of product, you know how important packaging design is. Regardless of your industry, there is a bevy of competing products. So how do you get your product recognized and ahead of the competition? Read more… Love Your Logo The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think […]

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Posted in Copywriting & Blogging, Logo Design, Print & Package Design, Website Design

Packaging Design

If you manufacture any sort of product, you know how important packaging design is. Regardless of your industry, there is a bevy of competing products. So how do you get your product recognized and ahead of the competition? Color Colors not only affect your mood, but they make a statement. We automatically and involuntarily associate certain colors with sensations and emotions. There is a sub-text of concept that comes with each color (red means stop or danger). The human mind likes associations, and as vision is one of more powerful and most relied on senses, the use of color logically can be used to influence people. There are vast tomes […]

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Posted in Graphic Design, Logo Design

Love Your Logo

The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think about the word “brand.” The term your brand comes from ranchers who branded their cattle – a mark of ownership or representation of a product. Did you know? Carolyn Davidson, who designed Nike’s swoosh in 1971 was originally paid $35 for her work. The brand was a simple mark, widely spaced characters that were typically the owner’s initials.Leaping back further in time, to medieval Europe, the personal brand was elaborate, but also printed much larger for quicker identification. Heraldry, an individual’s personal standard, varied greatly, but […]

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Posted in Branding, Logo Design

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