Category Archives: Logo Design

3 Rules for Effective Logo Design

Your logo is more than just a visual on a page. It’s an essential part of your company’s identity. An artistically balanced logo design should not only attract attention but create a fantastic first impression. When done well, your company logo will pull together the many aspects of your business identity and start a conversation with your customers and clients. Since you only get one chance to make a first impression, getting your logo right is critical. The following three simple rules will help make your logo stand out from the rest. 1. Make sure your logo has scalability Your logo needs to be able to be scaled up or … Continue reading →

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Posted in Logo Design, Tips

Case Study: Find A Wrench Website

This month’s Tingalls case study highlights Find A Wrench website. View what we’ve designed, how the process works and the results Continue reading →

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Posted in Logo Design, Print Design, Website Design

Why Your Business Needs a Logo Branding Guide

Does your company have a logo branding guide? If you’re scratching your head, probably not. A branding guide is basically what it says, it’s a manual with specific “rules” for how your company logo is to be used. While some of the items included in the guide may seem trivial or small beans, the guide makes sure everyone is on the same page as it pertains to logo reproduction, color, sizing, font usage and more. Consistent branding is a must for companies because it builds brand credibility in the eyes of your consumers. Your company has probably, collectively, spent a lot of time and energy coming up with the perfect … Continue reading →

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Posted in Branding, Logo Design

Do I Have to Include LLC in My Logo Design?

We get asked this question a lot during our logo design process. It’s right next to why does my logo color look different on my website? You can find the answer to the second question here. For advice on that initial question of whether your logo needs an LLC included in its design, we asked the experts. According to the lawyers we asked, the short answer is maybe. Because, as part of your company’s entity formation, you are required to include the LLC in all of your forward-facing client correspondence. This includes your marketing pieces. As Leslie Elkins, Co-owner of Kramer. Elkins & Watt, LLC  says, “The only requirement for a logo is … Continue reading →

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Posted in Logo Design, Tips

Tingalls 7 Rules for Logo Design

At Tingalls, we have developed a reputation for being amongst the very best in Wisconsin logo design. However, while lots of clients tend to assume our success with branding has to do with an innate sense of artistic talent and creativity, that’s only part of the equation. In fact, we always try to adhere to seven firm rules about logos, and advise the business owners we work with to do the same. Here are seven things you need to remember if you want to end up with a logo that’s stunning, unique, and memorable.. #1 Keep Things Simple Often, clients have a lot of things they want to “say” with … Continue reading →

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Posted in Graphic Design, Logo Design, Tips

Choosing Colors and Fonts That Fit Your Brand

How do you choose the right colors and fonts for your logo, website, and other branding pieces? A lot of business owners will tell you they simply choose “what they like,” and that’s not a bad starting point. But, if you really want to establish and maintain an identity that’s going to help you connect with customers over many years, there are a few things you should consider before making a final decision… Go for emotion first – Every color elicits a different kind of emotion or response. Some are softer and cooler, while others feel more hot and engaging. Think about the tone you want to set (professional, exciting, … Continue reading →

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Posted in Branding, Creativity, Logo Design

Why Your Best Website Design Company Isn’t a Website Design Company

Although we post a lot of material on our blog about website design and development, the fact is we do a lot of other graphic design and marketing work, as well. And, if you’re serious about growing your business, you should work with a creative team that has lots of different specialties and capabilities—all under one roof. In other words, your best website design company probably isn’t a website design company at all … it’s a creative team like Tingalls Graphic Design that starts with your brand and messaging strategy first, then applies that to your website design and not the other way around. To understand why, you only have … Continue reading →

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Posted in Graphic Design, Logo Design, Print Design, Website Design

Tingalls Featured on WisconsinRealEstate.com

Tingalls Graphic Design was recently featured on Wisconsin Real Estate, one of the top sites for Fitchburg, WI Real Estate. This Website and Logo Design Company Provides Quick Turnaround, Collaboration and Pro-Bono Work By Kelly Church Offering custom logo design, illustration, print collateral, and websites, Tingalls Graphic Design is more than just a graphic design studio. Owned by and named after Tara Ingalls, the Fitchburg, WI company started out of Ingalls’ home as a freelance business while she also worked full time. She was nicknamed “Speedy Tara” for her quick turnaround and that’s something she hasn’t sacrificed even as her company has grown. “Our turnaround is something I’ve been proud … Continue reading →

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Posted in Logo Design, Marketing, Website Design

Why the Best Logos Are the Simplest

Sometimes, when clients come to us for logo design, they ask that lots of different elements be incorporated into their visual identity. Their enthusiasm is understandable, but we always like to remind them that the best logos are the simplest. Less is definitely more when it comes to logo design. The reason is pretty simple: A logo is all about showing identity and personality. Its job is to generate an instant impression. When a logo is simple, it only takes a fraction of a second for a viewer to understand. It’s more memorable because it conveys instant meaning. When you lose simplicity, you introduce clutter and confusion. People have to … Continue reading →

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Posted in Logo Design

Why Logos Should Never Start with Clipart

There aren’t a lot of hard and fast rules when it comes to designing logos. But, there is one piece of advice we could give to every designer and client in the world: You should never start designing a logo from a piece of clipart. Why do we have such strong feelings on this matter? Let’s explain… Great Logos Are About Creativity A logo has to be original, and should be created specifically for a certain business or organization. That’s essentially the opposite of what you get from a piece of clipart. Our logo design process begins with a thorough intake of our client’s background, their target audience and what … Continue reading →

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Posted in Logo Design, Tips

Best of Design Blogs

Continuing our end-of-year blog round-up, this week’s topic is design. We’ve pulled together our most popular blogs about design. These blogs cover topics from package design to logo colors. Check ‘em out and see if we haven’t answered your design questions. Packaging Design If you manufacture any sort of product, you know how important packaging design is. Regardless of your industry, there is a bevy of competing products. So how do you get your product recognized and ahead of the competition? Read more… Love Your Logo The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think … Continue reading →

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Posted in Copywriting and Blogging, Creativity, Logo Design, Print Design, Website Design

Packaging Design

If you manufacture any sort of product, you know how important packaging design is. Regardless of your industry, there is a bevy of competing products. So how do you get your product recognized and ahead of the competition? Color Colors not only affect your mood, but they make a statement. We automatically and involuntarily associate certain colors with sensations and emotions. There is a sub-text of concept that comes with each color (red means stop or danger). The human mind likes associations, and as vision is one of more powerful and most relied on senses, the use of color logically can be used to influence people. There are vast tomes … Continue reading →

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Posted in Graphic Design, Logo Design

Love Your Logo

The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think about the word “brand.” The term your brand comes from ranchers who branded their cattle – a mark of ownership or representation of a product. Did you know? Carolyn Davidson, who designed Nike’s swoosh in 1971 was originally paid $35 for her work. The brand was a simple mark, widely spaced characters that were typically the owner’s initials.Leaping back further in time, to medieval Europe, the personal brand was elaborate, but also printed much larger for quicker identification. Heraldry, an individual’s personal standard, varied greatly, but … Continue reading →

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Posted in Branding, Logo Design

The Creative Hurricane – Our Logo Design Process

When you think brainstorming, you probably think of a stuffy room, some paper, a handful of people and maybe some Mountain Dew. That’s cool. Maybe it’s not your specialty. But here at Tingalls, creative is our bread and butter. Continue reading →

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Posted in About Tingalls, Branding, Creativity, Logo Design, Tips

Creative Corner: How to Draw Custom Letters in Illustrator

Our talented designers here at Tingalls Graphic Design are always making something creative. Whether it’s on their Mac, a sketchpad or the back of a napkin, their ability to create beautiful art is astounding. One theme that often gets discussed is fonts and custom letters. One issue with custom, hand-drawn letters is that there can be inconsistencies in a family of letters. But a super-cool technique that we found at Lynda.com eradicates this problem, while offering an interesting marriage of tech and old-school lettering. Here’s a link to a video by a gentleman named Deke McClelland, who details how the technique works. He details work originally drafted out with a … Continue reading →

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Posted in Branding, Creativity, Graphic Design, Logo Design