Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that allows businesses to send marketing materials to specific neighborhoods without needing a mailing list. The program allows you […]
Choosing the right name for your business or nonprofit is one of the most important decisions you’ll make as an entrepreneur. The name shapes first impressions, influences brand perception, and can have long-term implications for […]
A custom logo nametag can be a powerful tool for creating a memorable impression. Whether you’re at a local networking event or a national conference, it’s a small investment with potentially significant returns in terms […]
“How do I market my business?” This is a question I’m often asked by start-up business owners, and I’m always surprised to hear that they think I can give them a simple, one-size-fits-all approach to […]
Why is Your Brand so Important? Your brand (for good or bad) creates a first impression that will endure. The way your customers see, hear, and feel about your business is all wrapped up in […]
For a lot of business owners, branding can seem like a vague topic that involves market research, focus groups, and the kinds of conversations people have in Fortune 500 boardrooms. But what they might not […]
What is a brand? Marketing experts have struggled to wring every nuance from the word, for nearly a hundred years. Should your brand be re-booted?