“How do I market my business?” This is a question I’m often asked by start-up business owners, and I’m always surprised to hear that they think I can give them a simple, one-size-fits-all approach to […]
Why is Your Brand so Important? Your brand (for good or bad) creates a first impression that will endure. The way your customers see, hear, and feel about your business is all wrapped up in […]
For a lot of business owners, branding can seem like a vague topic that involves market research, focus groups, and the kinds of conversations people have in Fortune 500 boardrooms. But what they might not […]
What is a brand? Marketing experts have struggled to wring every nuance from the word, for nearly a hundred years. Should your brand be re-booted?