Why Your Business Needs a Logo Branding Guide

Does your company have a logo branding guide? If you’re scratching your head, probably not. A branding guide is basically what it says, it’s a manual with specific “rules” for how your company logo is to be used. While some of the items included in the guide may seem trivial or small beans, the guide makes sure everyone is on the same page as it pertains to logo reproduction, color, sizing, font usage and more. Consistent branding is a must for companies because it builds brand credibility in the eyes of your consumers. Your company has probably, collectively, spent a lot of time and energy coming up with the perfect … Continue reading

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Posted in Uncategorized

5 Ways You Can Be Your Own Brand Ambassador

What is the value of brand storytelling? A connection with your consumer possesses infinite value. You are your own brand. Own it. Wear it inside out, turned backward, or tied around your head but never take it off. How did you come to this idea that you were going to offer the world your unique product or service? Understanding what your brand can do for others and by laying it all out there can provide consumers with the knowledge they need to consume your product or service. Web design and graphic design are simple yet effective ways to get your brand off the ground. How is a product different? Connect … Continue reading

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Posted in Branding, Marketing your brand

Want To Be Taken Seriously? Use Professional Stationery

Sometimes, new clients come to us with a question that seems all-too-familiar in the digital age: do we still need professional letterhead and envelopes? In our opinion, you absolutely do. That’s true even if you have a small business or a one-person professional practice. In fact, using good identity pieces can be even more important when you are upcoming or independent. Let’s take a look at a few of the most important reasons why… Colleagues and Customers Take You More Seriously When customers or colleagues get professional communications from you and see your letterhead and envelopes, it creates an instant impression. They get the sense that you are competent, and … Continue reading

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Posted in Best Practices, Marketing your brand

Get Better Clarity and Focus with a Vision Board

Now that we’re well into 2018, it’s a good time to check in to see where we’re at with our goals for the year. Although it’s no longer January, there’s still plenty of time to accomplish great things! Our team here at Tingalls recently created our annual vision boards to help us clarify, and be mindful of our goals. It was a lot of fun, and we created some truly inspiring stuff. What exactly is a Vision Board? More than a simple craft project, vision boarding is a tool that helps us craft the life and business we want. “A vision board is a tool used to help clarify, concentrate … Continue reading

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Posted in Corporate Culture, Creativity, Goals, Tips

7 Ways to Ninja the Hackers Away From Your WordPress Website

Are you worried about hackers getting into your WordPress business website? If so, you certainly aren’t alone. Cyber threats are a much bigger concern than they used to be, and with so many large organizations being affected by online attacks, smaller businesses are paying more attention to online security than ever before. While it’s true that a lot of smaller companies and organizations are susceptible to cyber hacking, it’s generally because they don’t follow basic online security best practices. To help you avoid being an easy target for thieves on the internet, here are seven ways you can keep hackers at bay from your WordPress site… #1 Use Strong Passwords … Continue reading

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Posted in Best Practices, Security, Wordpress

Why Choosing the Right Website Platform is Crucial to You

When it comes to web design for your business, which details are important to you? If you’re like most of the business owners we meet with, you’re probably concerned about the look of your website, and whether you can use the layout and content to attract new customers from Google and Facebook. What business owners tend not to think about is the platform their new websites will be built upon. Most have heard of WordPress, Drupal, Magento, and Shopify, but they don’t get concerned with the specifics. They want a good website, and good results, but don’t have the time or technical expertise to worry about the various applications involved. … Continue reading

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Posted in Small Business Marketing, Website Design

6 Reasons Why DIY Websites Are Not Effective

Have you ever watched one of those do-it-yourself shows on television? They don’t just make it look easy to renovate a bathroom or a kitchen, they make it seem like fun! Of course, the reality feels just a little bit different when you’re knee-deep in broken tiles. The same analogy could easily be used for DIY websites. No matter where you look these days, there is a new service offering you a set of ready-made designs and templates at virtually no cost. It makes you wonder why you would spend your money hiring a professional web designer when you could just make a website on your own. Here are 6 … Continue reading

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Posted in Website Design, Wordpress

It’s a Hat Trick – Tingalls Voted Madison’s Top Website Development Company for 3rd Consecutive Year

For the third year in a row, local Madison business leaders have voted Tingalls Graphic Design the area’s best website development company in InBusiness Magazine’s 2017 Executive Choice Awards. The firm also took top honors in the same category in 2015 and 2016. Winners are chosen by fill-in-the-blank majority vote by Madison executives, business owners and decision makers, having achieved top-of-mind awareness in the business community and representing the best of the best in local professional services. Tingalls Graphic Design, under the leadership of Owner and Creative Director Tara Ingalls, achieved another major milestone in 2017: During their 17th year in business, the firm celebrated serving its 1,000th client. “At … Continue reading

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Posted in About Tingalls, Awards, Website Design

10 Tradeshow Tips for Success

1. Listen! My most important tip is to listen to your booth visitors. Ask open-ended questions like, “Tell me about your business” or “What do you like best about what you do?” Find out first if they have a need your company can fill before trying to sell them. 2. Keep it Simple. Think of your booth as a billboard. Too many graphics or text blocks can be distracting to people walking by that just “need the facts” quickly. Enlisting the tradeshow design experience of firms like Tingalls Graphic Design can be a valuable step in your tradeshow preparation. Graphics should be professional yet eye-catching to spark the interest of … Continue reading

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Posted in Best Practices, Creativity, Tips, Tradeshow Marketing