Why Infographics Work So Well as Marketing Tools

Looking for a new way to get your marketing message out there or highlight a case study? Your best bet might be to put together an infographic. If you haven’t used one before, or aren’t familiar with the term, infographics are tips, guide sheets, and snippets of information that are designed to be easy to scan and absorb. As a leading Wisconsin graphic design company, we’ve put together dozens of them. In fact, you can see some of our favorite infographic samples at https://tingalls.com/infographic-design.php. Aside from being great to look at, it turns out infographics are awesome marketing tools. Let’s look at a few of the simple reasons why… Humans … Continue reading

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Posted in Creativity, Illustration, Infographic Design

Effective Non-Profit Design: 7 Things to Consider

In our 20+ years as a leading Wisconsin graphic design firm, we have had the privilege to work with a number of amazing nonprofit organizations. Through those experiences we have learned that doing design for charitable groups is a little bit different than working with for-profit businesses. The same rules of visual presentation apply, of course, but the goals and applications are a bit different. To put it another way, non-profits have to think about design in a unique way. If you’re thinking about revamping the visuals, marketing, or website for your non-profit organization, here are seven things you should consider… #1 Begin With a Cohesive Brand Strategy It’s important … Continue reading

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Posted in Branding, Nonprofit Graphic Design

The Tingalls Graphic Design Giving Tree

Can a business be about more than the work it does, or even the jobs and income it generates? We certainly think so. That’s why one of the goals we treasure at Tingalls Graphic Design isn’t just to be the best design and marketing company in Wisconsin, but also a catalyst for positive change in the community. We call it our “Giving Tree,” after the popular book you might have read as a child. If you want to understand how our philosophy affects you – not to mention the greater Madison area – here are some things you have to understand… Why We Make Giving Back a Priority For us, … Continue reading

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Posted in About Tingalls, Giving Tree, Nonprofit Graphic Design

Why Your Business Needs a Logo Branding Guide

Does your company have a logo branding guide? If you’re scratching your head, probably not. A branding guide is basically what it says, it’s a manual with specific “rules” for how your company logo is to be used. While some of the items included in the guide may seem trivial or small beans, the guide makes sure everyone is on the same page as it pertains to logo reproduction, color, sizing, font usage and more. Consistent branding is a must for companies because it builds brand credibility in the eyes of your consumers. Your company has probably, collectively, spent a lot of time and energy coming up with the perfect … Continue reading

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Posted in Uncategorized

5 Ways You Can Be Your Own Brand Ambassador

What is the value of brand storytelling? A connection with your consumer possesses infinite value. You are your own brand. Own it. Wear it inside out, turned backward, or tied around your head but never take it off. How did you come to this idea that you were going to offer the world your unique product or service? Understanding what your brand can do for others and by laying it all out there can provide consumers with the knowledge they need to consume your product or service. Web design and graphic design are simple yet effective ways to get your brand off the ground. How is a product different? Connect … Continue reading

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Posted in Branding, Marketing your brand

Want To Be Taken Seriously? Use Professional Stationery

Sometimes, new clients come to us with a question that seems all-too-familiar in the digital age: do we still need professional letterhead and envelopes? In our opinion, you absolutely do. That’s true even if you have a small business or a one-person professional practice. In fact, using good identity pieces can be even more important when you are upcoming or independent. Let’s take a look at a few of the most important reasons why… Colleagues and Customers Take You More Seriously When customers or colleagues get professional communications from you and see your letterhead and envelopes, it creates an instant impression. They get the sense that you are competent, and … Continue reading

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Posted in Best Practices, Marketing your brand

Get Better Clarity and Focus with a Vision Board

Now that we’re well into 2018, it’s a good time to check in to see where we’re at with our goals for the year. Although it’s no longer January, there’s still plenty of time to accomplish great things! Our team here at Tingalls recently created our annual vision boards to help us clarify, and be mindful of our goals. It was a lot of fun, and we created some truly inspiring stuff. What exactly is a Vision Board? More than a simple craft project, vision boarding is a tool that helps us craft the life and business we want. “A vision board is a tool used to help clarify, concentrate … Continue reading

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Posted in Corporate Culture, Creativity, Goals, Tips

7 Ways to Ninja the Hackers Away From Your WordPress Website

Are you worried about hackers getting into your WordPress business website? If so, you certainly aren’t alone. Cyber threats are a much bigger concern than they used to be, and with so many large organizations being affected by online attacks, smaller businesses are paying more attention to online security than ever before. While it’s true that a lot of smaller companies and organizations are susceptible to cyber hacking, it’s generally because they don’t follow basic online security best practices. To help you avoid being an easy target for thieves on the internet, here are seven ways you can keep hackers at bay from your WordPress site… #1 Use Strong Passwords … Continue reading

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Posted in Best Practices, Security, Wordpress

Why Choosing the Right Website Platform is Crucial to You

When it comes to web design for your business, which details are important to you? If you’re like most of the business owners we meet with, you’re probably concerned about the look of your website, and whether you can use the layout and content to attract new customers from Google and Facebook. What business owners tend not to think about is the platform their new websites will be built upon. Most have heard of WordPress, Drupal, Magento, and Shopify, but they don’t get concerned with the specifics. They want a good website, and good results, but don’t have the time or technical expertise to worry about the various applications involved. … Continue reading

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Posted in Small Business Marketing, Website Design