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- Tingalls Fuels New Growth Taking on Clients of Union Street Design
- Why Infographics Work So Well as Marketing Tools
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Tingalls Collects 4th Consecutive Award for Madison’s Best Website Developer from InBusiness Magazine
Tingalls Graphic Design is wrapping up 2018 on a high note with the announcement that, for the fourth consecutive year, they’ve been voted the area’s best website development company in InBusiness Magazine’s Annual Executive Choice Awards. The winners are determined by majority vote of write-in ballots from 1,000 Madison executives, business owners and decision makers and honor businesses across a variety of industries for excellence and proven success. Tingalls Owner and Creative Director Tara Ingalls says this kind of acknowledgement is what fuels her passion every day. “We’ve served well over 1,000 clients since I founded the firm in 2000, and we strive to bring energy and creativity to projects … Continue reading
Posted in About Tingalls, Awards, Website Design
Tingalls Fuels New Growth Taking on Clients of Union Street Design
Tingalls Graphic Design is excited to announce it will take over serving clients of Union Street Design upon the retirement of the firm’s founder and principal, Jeanne Gomoll. Tingalls, which provides logo design, print collateral, and trade show design service, is also the three-peat winner as the area’s best website development company according to InBusiness Magazine’s Annual Executive Choice Awards. Tara Ingalls, Owner and Creative Director of Tingalls Graphic Design, is honored to have been trusted with Union Street Design’s client relationships. “We’ve served well over 1,100 clients in our 18-year history and are thrilled to have the opportunity to carry on the creative and vibrant design work Jeanne has … Continue reading
Posted in About Tingalls
Why Infographics Work So Well as Marketing Tools
Looking for a new way to get your marketing message out there or highlight a case study? Your best bet might be to put together an infographic. If you haven’t used one before, or aren’t familiar with the term, infographics are tips, guide sheets, and snippets of information that are designed to be easy to scan and absorb. As a leading Wisconsin graphic design company, we’ve put together dozens of them. In fact, you can see some of our favorite infographic samples at https://tingalls.com/infographic-design.php. Aside from being great to look at, it turns out infographics are awesome marketing tools. Let’s look at a few of the simple reasons why… Humans … Continue reading
Posted in Creativity, Illustration, Infographic Design
Effective Non-Profit Design: 7 Things to Consider
In our 20+ years as a leading Wisconsin graphic design firm, we have had the privilege to work with a number of amazing nonprofit organizations. Through those experiences we have learned that doing design for charitable groups is a little bit different than working with for-profit businesses. The same rules of visual presentation apply, of course, but the goals and applications are a bit different. To put it another way, non-profits have to think about design in a unique way. If you’re thinking about revamping the visuals, marketing, or website for your non-profit organization, here are seven things you should consider… #1 Begin With a Cohesive Brand Strategy It’s important … Continue reading
Posted in Branding, Nonprofit Graphic Design
The Tingalls Graphic Design Giving Tree
Can a business be about more than the work it does, or even the jobs and income it generates? We certainly think so. That’s why one of the goals we treasure at Tingalls Graphic Design isn’t just to be the best design and marketing company in Wisconsin, but also a catalyst for positive change in the community. We call it our “Giving Tree,” after the popular book you might have read as a child. If you want to understand how our philosophy affects you – not to mention the greater Madison area – here are some things you have to understand… Why We Make Giving Back a Priority For us, … Continue reading
Posted in About Tingalls, Giving Tree, Nonprofit Graphic Design
Why Your Business Needs a Logo Branding Guide
Does your company have a logo branding guide? If you’re scratching your head, probably not. A branding guide is basically what it says, it’s a manual with specific “rules” for how your company logo is to be used. While some of the items included in the guide may seem trivial or small beans, the guide makes sure everyone is on the same page as it pertains to logo reproduction, color, sizing, font usage and more. Consistent branding is a must for companies because it builds brand credibility in the eyes of your consumers. Your company has probably, collectively, spent a lot of time and energy coming up with the perfect … Continue reading
Posted in Branding, Logo Design
5 Ways You Can Be Your Own Brand Ambassador
What is the value of brand storytelling? A connection with your consumer possesses infinite value. You are your own brand. Own it. Wear it inside out, turned backward, or tied around your head but never take it off. How did you come to this idea that you were going to offer the world your unique product or service? Understanding what your brand can do for others and by laying it all out there can provide consumers with the knowledge they need to consume your product or service. Web design and graphic design are simple yet effective ways to get your brand off the ground. How is a product different? Connect … Continue reading
Posted in Branding, Marketing your brand
Want To Be Taken Seriously? Use Professional Stationery
Sometimes, new clients come to us with a question that seems all-too-familiar in the digital age: do we still need professional letterhead and envelopes? In our opinion, you absolutely do. That’s true even if you have a small business or a one-person professional practice. In fact, using good identity pieces can be even more important when you are upcoming or independent. Let’s take a look at a few of the most important reasons why… Colleagues and Customers Take You More Seriously When customers or colleagues get professional communications from you and see your letterhead and envelopes, it creates an instant impression. They get the sense that you are competent, and … Continue reading
Posted in Best Practices, Marketing your brand
Get Better Clarity and Focus with a Vision Board
Now that we’re well into 2018, it’s a good time to check in to see where we’re at with our goals for the year. Although it’s no longer January, there’s still plenty of time to accomplish great things! Our team here at Tingalls recently created our annual vision boards to help us clarify, and be mindful of our goals. It was a lot of fun, and we created some truly inspiring stuff. What exactly is a Vision Board? More than a simple craft project, vision boarding is a tool that helps us craft the life and business we want. “A vision board is a tool used to help clarify, concentrate … Continue reading
Posted in Corporate Culture, Creativity, Goals, Tips