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How to Write Website Copy with SEO in Mind

Guest Blog Article by Flamingo Theory Marketing One of the ways the pandemic shifted the way businesses operated was by drastically increasing the awareness paid to online methods of generating traffic and revenue across all industries. Regardless of what you were selling and how, it seemed like every business owner in America was hitting Google to figure out how to draw in remote business business remotely. At the core of this is managing your on-page and off-page SEO (Search Engine Optimization) which determines how well and how high you can rank in search engines like Google or Bing.  This post is going to focus on a few key tips on […]

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Posted in Google, Search Engine Optimization, Website Design

Social Media Content Creation Workshop

The Oregon Chamber of Commerce and Tara Ingalls, owner of Tingalls Graphic Design, invites you to join us for an interactive workshop for creating engaging social media content for your business or nonprofit. You’ll leave with 3 months of content and tools for creating additional posts thereafter.   Date: Thursday, July 28th Time: 11:30 am to 1:00 pm Location: Tingalls Graphic Design 2939 South Fish Hatchery Road, Suite 100 Fitchburg, WI 53711 (Our suite is in the lower level of the Summit Credit Union) What to Bring: Paper and Pencil/Pen   Space is limited, please reserve your seat early. Save my Seat!

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Posted in About Tingalls

Benefits of Supporting Women-Owned Small Businesses

Happy Women’s History Month! As a woman-owned and staffed small business, Tingalls understands first-hand how important it is to support other women-owned businesses. Here are five reasons to support women-owned small businesses in your community. Small business owners care about the people in the neighborhoods they serve. Building relationship with local small business owners means you can expect more personalized customer service that often goes above and beyond your expectations. Money spent at local businesses stays in the community. When you make a purchase from a small business, you are supporting a family in your community rather than lining the pockets of some executive at a big box store. Studies […]

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Posted in About Tingalls, Tips

Save Time & Money: Hire a Designer!

Good logo design requires creative expertise. It can be tempting to purchase a cheap design from an online logo maker, especially when you’re starting a new business and on a tight budget. But these designs tend to be very generic and there is a high probability that another business will be using the same logo. Investing in a quality logo design for your brand right from the start will save you time and money in the long run. A graphic designer will be able to work with you to determine what sets your business apart from your competitors. Equipped with this knowledge your designer will be able to craft a […]

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Posted in Branding, Graphic Design, Logo Design, Print & Package Design, Tips

Planning Your Start-Up’s Marketing Strategy

“How do I market my business?” This is a question I’m often asked by start-up business owners, and I’m always surprised to hear that they think I can give them a simple, one-size-fits-all approach to successful marketing. The honest answer is, “it depends.” There are many factors that play into my recommendations for an effective marketing plan. Determining the business’ unique selling proposition in the marketplace, their goals, and their realistic budget are all key components of a successful marketing strategy. At Tingalls, we dig deep to learn about our clients so we can tailor their marketing to the specific needs of their business. What makes you special? Identifying your […]

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Posted in About Tingalls, Marketing, Start-ups, Tips

2021 Projects | A Look Back with Sarah

Sarah comments on a few of her favorite graphic design projects from 2021 …   “I started my internship at Tingalls in July 2021 and looking back over the last 6 months I can’t believe how many fun projects I have been a part of in such a short amount of time. I’ve honestly enjoyed every project I have worked on because they have all taught me something new and helped me grow as a designer.”    – Sarah    Garden Harvest Pottery This project will always have a special place in my heart because it was the first brand I got to do on my own (with lots of helpful […]

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Posted in About Tingalls, Branding, Logo Design, Website Design

2021 Projects | A Look Back with Nicole

Graphic Designer Nicole comments on a few of her favorite graphic design projects from 2021 …   Natural Care It didn’t take long to fall in love with Jeri’s mission and vision for her in-home nursing business “Natural Care.”  She wanted to incorporate lavender into her brand, because of its calming and healing properties. With my background in healthcare – especially elder care, I truly felt connected to this brand and Jeri herself. We carried the lavender inspiration throughout the other branding elements and website. I am really proud of how this one turned out! View Natural Care Website >> Very Young Catholic Book Series I really got to work […]

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Posted in About Tingalls, Branding, Logo Design, Website Design

2021 Projects | A Look Back with Kallie

Senior Designer Kallie comments on a few of her favorite graphic design projects from 2021 …   Beneblends Logo This one was just fun! I mean, what’s not to love about bright colors and fruit in a logo design! Laura, our client, was opening a smoothie shop and had a logo that just wasn’t working for her and wanted to enhance it. We were able to take the best elements of the old logo and give it a fun, modern twist that was perfect for her new business. Learn more about Beneblends >> Smashcake Package Design First of all, this product package design was right up my alley. When we […]

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Posted in About Tingalls, Branding, Logo Design

2022 Bucket List Downloadable Freebie

Are you excited to start something new in 2022?  Do you have friends you’d love to reconnect with? Isn’t it time you took that vacation? Set your intentions for 2022 with Tingalls fun downloadable Bucket List! Now more than ever it’s important to take time for things you enjoy in life. Doing things you enjoy with the people you care most about can make you feel energized and keep burnout at bay. Check out Tingalls 2022 Bucket List and start recharging those batteries in the new year! Download a printable PDF >>

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Posted in About Tingalls, Print & Package Design

Why Tingalls Loves Squarespace

If you’re looking for a low-cost, quick way to get a professional website, we recommend Squarespace. We’ve been working with this platform since early 2020 and have launched over 80 websites in just 18 months. Comparing this platform to WordPress, one of its biggest differentiators is because it’s a hosted web platform, you don’t have to worry about software updates or plugins. Because of its saturation in the market, WordPress has become a huge target for spam and hackers so if you’re not keeping up with these updates, your site can become vulnerable very quickly. If that’s not reason enough, below are 12 other reasons to make the switch! One-Stop-Shopping […]

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Posted in Website Design

I Received a Negative Google Review, Now What?

Since humans first started buying and selling goods and services, people have felt the need to provide “constructive feedback” to business owners – both positive and negative. Before the internet, criticism came in the form of letters, emails, or disgruntled customers at your front door. With the evolution and permanency of social media platforms like Google, Yelp, and Facebook, reviews now influence 80% of consumers’ online purchasing decisions. Other staggering statistics from the website ReviewTrackers, show you shouldn’t ignore reviews if you want to stay in business: 94% of consumers say that a bad review has convinced them to avoid a business 53% of customers expect businesses to respond to […]

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Posted in Social Media Marketing, Tips

Is Squarespace the Right Web Solution for You?

If you know Tingalls, you know we love great design. And, finding tools that both pair great design and enhance efficiency to help save our clients money is a win-win in our book! One platform we’re particularly excited to be offering is Squarespace. While there’s no shortage of options of website builders on the market, including Wix, Weebly, GoDaddy and many others, we’ve become more and more impressed with the customization of Squarespace the more we work with it. In short, its intuitive drag-and-drop design features come already responsive so you can rest assured your site will look amazing both on desktop browsers and phones alike. That’s huge! Here are […]

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Posted in Website Design

Tingalls Wins Sixth Consecutive Award for Best Website Developer in 2020

We are super excited to announce our firm has won the prestigious InBusiness Magazine’s Executive Choice Award for Best Website Development Company for our sixth consecutive year! Winners are determined by a majority vote of write-in ballots from 1,000 Madison-area executives, business owners, and decision-makers. The award honors businesses across various industries for excellence and proven success in a spectrum of categories. Despite the devastation the COVID-19 pandemic has had on some businesses, we are feeling grateful. In March, our team was able to quickly get set-up to work remotely to help our loyal client base with website edits, email blasts, and signage so they could communicate with their own […]

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Posted in About Tingalls, Website Design

Website Backlinks Build Confidence

You’ve built a website with content geared toward the type of customer you want to attract. You researched and used the keywords your customers search for within Google (or other search engines), which means you’ve made the first steps in getting your website found. But as strong as your keyword efforts may be, it’s only the beginning of getting and keeping your target customer. To create a website that will continue to bring in a new and evolving audience, you need to be seen as part of a network of authoritative websites in your community and industry. The best way to do that is to earn backlinks to align you […]

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Posted in Website Design

The Four P’s of Brand Development

Why is Your Brand so Important? Your brand (for good or bad) creates a first impression that will endure. The way your customers see, hear, and feel about your business is all wrapped up in how they perceive your brand. Present a brand with a strong backbone, oozing with potential and influence, and that’s what people will take away. Follow the pack with a generic, vanilla brand presence, and you’ll be lucky to be remembered at all. So, it’s essential you get people to buy into your brand from the very beginning. It’s More Than a Logo Beyond a nice-looking graphic, your brand’s identity communicates your unique selling proposition (USP) […]

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Posted in Branding, Marketing, Start-ups

Your New Website Has Launched, Now What?

You just launched a new website for your small business … good for you! You’re feeling fantastic and just want to check that off your to-do list, sit back, relax and let the customers roll in … If only it were that easy! Long gone is the mentality “if you build it, they will come.” You wouldn’t expect a hammer to work if you just left it in the toolbox, would you? Just like that hammer, your website relies on you to put it to good use. It took a lot of planning and strategizing to get the look and function you envisioned for your website. Now is the time […]

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Posted in Website Design