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Effective Non-Profit Design: 7 Things to Consider

In our 20+ years as a leading Wisconsin graphic design firm, we have had the privilege to work with a number of amazing nonprofit organizations. Through those experiences we have learned that doing design for charitable groups is a little bit different than working with for-profit businesses. The same rules of visual presentation apply, of course, but the goals and applications are a bit different. To put it another way, non-profits have to think about design in a unique way. If you’re thinking about revamping the visuals, marketing, or website for your non-profit organization, here are seven things you should consider… #1 Begin With a Cohesive Brand Strategy It’s important […]

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Posted in Branding, Nonprofit Design

The Tingalls Graphic Design Giving Tree

Can a business be about more than the work it does, or even the jobs and income it generates? We certainly think so. That’s why one of the goals we treasure at Tingalls Graphic Design isn’t just to be the best design and marketing company in Wisconsin, but also a catalyst for positive change in the community. We call it our “Giving Tree,” after the popular book you might have read as a child. If you want to understand how our philosophy affects you – not to mention the greater Madison area – here are some things you have to understand… Why We Make Giving Back a Priority For us, […]

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Posted in About Tingalls, Nonprofit Design

Why Brand Consistency Matters

For a lot of business owners, branding can seem like a vague topic that involves market research, focus groups, and the kinds of conversations people have in Fortune 500 boardrooms. But what they might not realize is that branding is just as important—or maybe even more important—for smaller companies. In particular, small businesses need brands that are consistent from one communication or campaign to the next. The reason is simple: If branding isn’t consistent, then customers won’t necessarily recognize that a communication is coming from your business right away. And, given that smaller companies have fewer chances to make an impression than bigger ones, they have to make each point […]

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Posted in Branding, Marketing, Nonprofit Design, Start-ups