In our opinion, you absolutely do. That’s true even if you have a small business or a one-person professional practice. In fact, using good identity pieces can be even more important when you are upcoming or independent. Let’s take a look at a few of the most important reasons why…
Colleagues and Customers Take You More Seriously
When customers or colleagues get professional communications from you and see your letterhead and envelopes, it creates an instant impression. They get the sense that you are competent, and that your business is serious and legitimate.
Conversely, when one of their first impressions of your company comes a plain white envelope, it can seem as if you aren’t really a professional at all, or that your business is some kind of hobby. That’s not the idea you want to leave them with.
You’ll Take Yourself More Seriously
We have noticed something interesting over the years. When a business owner, professional, or entrepreneur is serious about being successful, they’ll invest in a strong identity. When they aren’t, they’ll find reasons not to.
There is an interesting cause-and-affect dynamic that works in both directions, but we have seen how it’s easier to take yourself more seriously, and to believe in your own growth, when you present yourself to the public with the right image and materials.
Your Letters and Notes Can be Passed On
Another reason to focus on your stationary has to do with the fact that you never know who the ultimate recipient of a piece of mail might be. Your customer or contact might pass it on to a colleague, an attorney, or a bookkeeper. That person, in turn, might be in a position to refer more business your way.
Without the context of having met and worked with you, your stationary, envelopes, and other materials have to speak for themselves. Will they help you get the next sale?
Not All Mail Gets Equal Attention
If you aren’t convinced by the credibility factor, then let’s get more practical. Envelopes and letters that look like official business get more attention. Others can be filed or tossed aside without too much thought, especially when your contact is looking through their mail at the end of a long day.
To get responses and payments faster, you need to make it look like your business means business.
It’s Easy to Look Like a Professional
Now that we’ve given you all of the reasons why you should use professional letterhead and envelopes, let’s dispel a common myth. You do not have to spend a fortune to get materials that look great and set your business apart in the minds of customers. It’s a lot easier and more affordable than you might think.