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Save Time & Money: Hire a Designer!

Good logo design requires creative expertise. It can be tempting to purchase a cheap design from an online logo maker, especially when you’re starting a new business and on a tight budget. But these designs tend to be very generic and there is a high probability that another business will be using the same logo. Investing in a quality logo design for your brand right from the start will save you time and money in the long run. A graphic designer will be able to work with you to determine what sets your business apart from your competitors. Equipped with this knowledge your designer will be able to craft a […]

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Posted in Branding, Graphic Design, Logo Design, Print & Package Design, Tips

2021 Projects | A Look Back with Sarah

Sarah comments on a few of her favorite graphic design projects from 2021 …   “I started my internship at Tingalls in July 2021 and looking back over the last 6 months I can’t believe how many fun projects I have been a part of in such a short amount of time. I’ve honestly enjoyed every project I have worked on because they have all taught me something new and helped me grow as a designer.”    – Sarah    Garden Harvest Pottery This project will always have a special place in my heart because it was the first brand I got to do on my own (with lots of helpful […]

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Posted in About Tingalls, Branding, Logo Design, Website Design

2021 Projects | A Look Back with Nicole

Graphic Designer Nicole comments on a few of her favorite graphic design projects from 2021 …   Natural Care It didn’t take long to fall in love with Jeri’s mission and vision for her in-home nursing business “Natural Care.”  She wanted to incorporate lavender into her brand, because of its calming and healing properties. With my background in healthcare – especially elder care, I truly felt connected to this brand and Jeri herself. We carried the lavender inspiration throughout the other branding elements and website. I am really proud of how this one turned out! View Natural Care Website >> Very Young Catholic Book Series I really got to work […]

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Posted in About Tingalls, Branding, Logo Design, Website Design

2021 Projects | A Look Back with Kallie

Senior Designer Kallie comments on a few of her favorite graphic design projects from 2021 …   Beneblends Logo This one was just fun! I mean, what’s not to love about bright colors and fruit in a logo design! Laura, our client, was opening a smoothie shop and had a logo that just wasn’t working for her and wanted to enhance it. We were able to take the best elements of the old logo and give it a fun, modern twist that was perfect for her new business. Learn more about Beneblends >> Smashcake Package Design First of all, this product package design was right up my alley. When we […]

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Posted in About Tingalls, Branding, Logo Design

The Four P’s of Brand Development

Why is Your Brand so Important? Your brand (for good or bad) creates a first impression that will endure. The way your customers see, hear, and feel about your business is all wrapped up in how they perceive your brand. Present a brand with a strong backbone, oozing with potential and influence, and that’s what people will take away. Follow the pack with a generic, vanilla brand presence, and you’ll be lucky to be remembered at all. So, it’s essential you get people to buy into your brand from the very beginning. It’s More Than a Logo Beyond a nice-looking graphic, your brand’s identity communicates your unique selling proposition (USP) […]

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Posted in Branding, Marketing, Start-ups

Build Your Company Culture on Personality to Strengthen Your Brand

Guest Blog by Val Edwards, P2G Consulting Purposefully enhance your brand’s potency, by ensuring it is recognizable in all aspects of your business operations, from tip to tail. Strong company culture is built in part on insights into staff personality and preferences. Data from one of the many personality assessments can inform your hiring decisions, team relationship development, and communication practices. Let’s delve into the pros and a couple of cons related to assessing your staff by style. Pros: Using personality/style assessments with staff members can: provide a framework for relationship building, particularly linking manager to direct report balance how colleagues view each other and interpret team behaviors balance the […]

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Posted in About Tingalls, Branding

Re-Branding – a Case Study

How an organization establishes their branding is always an interesting journey. More than likely, it starts with a vision that becomes an identity. When that identity no longer fits, its often time for some type of a re-branding. Needless to say, it’s an important process. This month’s case study follows a nonprofit in their quest for a brand that encapsulated not only their current vision but the future of their mission. Client: Community Living Connections Brief: Community Living Connections supports individuals with intellectual/developmental disabilities, physical disabilities, and frail elders to live as independently as possible in their own homes. As a nonprofit agency, CLC supports approximately 200 individuals. They have […]

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Posted in Branding

Can Your Web Design Pass the Five Second Test?

You know the saying; you never get a second chance to make a first impression. It’s logic that also applies to your company’s website. Wouldn’t you like to know right away people’s first impression when they hop onto it? Luckily, there’s a short test (five seconds short to be exact) that can do just that. The five-second test is a method that’s easy to conduct without a lot of setup and gives you valuable results fast. Acting on the results this logical method offers could be the difference between an engaged audience that goes on to gather more information on your website or one that bounces off to another site […]

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Posted in Branding, Tips, Website Design

Effective Non-Profit Design: 7 Things to Consider

In our 20+ years as a leading Wisconsin graphic design firm, we have had the privilege to work with a number of amazing nonprofit organizations. Through those experiences we have learned that doing design for charitable groups is a little bit different than working with for-profit businesses. The same rules of visual presentation apply, of course, but the goals and applications are a bit different. To put it another way, non-profits have to think about design in a unique way. If you’re thinking about revamping the visuals, marketing, or website for your non-profit organization, here are seven things you should consider… #1 Begin With a Cohesive Brand Strategy It’s important […]

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Posted in Branding, Nonprofit Design