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Tingalls Blog - Marketing Tips & Tricks

How to Increase Customer Loyalty (without Spending $$$$) with Thank You Notes

By Andrew Hall, Copywriter Intern I asked my mom, “Why can’t I just send them a text?”. My mother made me (or else I had to do the dishes for a week) write thank-you notes for the gifts I received at my high school graduation party. At the time, I thought the gesture was stupid, outdated, and a waste of time. “Why does it matter whether I write a text or a hand-written note?” I thought. We all have received (or written) that generic type of thank you card, “Thank you very much for [gift]. I use it a lot. Thanks, [Name]” I figured I already had to take the […]

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Posted in About Tingalls, Marketing, Networking, Tips

Tingalls Graphic Design Recognized for Industry-leading Website Development Services for 9th Consecutive Year

For the 9th year in a row, InBusiness Magazine has recognized Tingalls Graphic Design as one of Madison’s most outstanding website development companies. Finalists are chosen by fill-in-the-blank majority vote by Madison executives, business owners, and community leaders, representing the best-of-the-best of the Madison business community. Serving local businesses in their 23rd year, Tingalls Graphic Design has now helped over 1,300 small businesses, non-profits, and startups revitalize and rebrand their company’s logo, website design, and branding. Separating itself through its quick turnaround time, creative marketing solutions, and clear communication, Tingalls continues to provide top-notch service to local businesses. Under the direction and leadership of Tara Ingalls, the owner and founder […]

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Posted in About Tingalls

5 Print Pieces Every Small Business Needs

As the world moves deeper and deeper into the digital realm, there are still some print pieces that every business owner should keep in their marketing toolkit. Branded print collateral will help elevate your business and give your clients the reassurance that they’re working with someone who is professional and prepared. 1. Nametag: Participating in community organizations, networking events, and tradeshows is a great way to meet potential clients. For just a few bucks, a branded nametag is an easy way to look professional and avoid awkward interactions. When you run into someone who can’t remember your name or the name of your business, they will surely remember and appreciate […]

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Posted in About Tingalls

5 Ideas for Keeping an ‘Attitude of Gratitude’ All Year Long

If you’ve ever walked down a kindergarten in November, chances are you’ve seen cutout paper turkeys on the walls. The bird’s body is the child’s handprint, splayed out so all five fingers give “Tom” a head, torso, and feathers. Additional “feathers” made from construction paper might be affixed to the backside so that “Tom” now is a bit more colorful and robust. On the feathers you’ll see scribblings for what that child is grateful such as “Mommy”, “Daddy”, “strawberries” or “earthworms”. Thanksgiving is the holiday when our thoughts turn to gratitude. We may even feel inspired to take stock while we celebrate with family and friends. But then – as […]

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Posted in About Tingalls, Tips

No Tricks at Tingalls, Only Branded Treats!

If you went trick-or-treating as a kid – whether with your parents, siblings, or a group of friends – you’ll recall the search for the best house on the block. It didn’t matter where it was located; year after year, once you found this gem, that house was a must-stop on your candy-harvesting route. What did this place have or do that set it apart from the others? They were the house that went “all in.” I mean, ALL THE WAY IN; jumping into the holiday with child-like enthusiasm and excitement. No simple snack bags of candy corn, no uncarved, rotting pumpkins on the porch, and no bowl with a […]

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Posted in About Tingalls, Branding

How a Blog Can Enhance Your Website Design’s Search Engine Optimization (SEO)

In a day and age where consumers feel overwhelmed with ceaseless distractions, it’s so crucial to be a calm, reliable voice in the online community. Digital marketing ads creep into side banners or (more boldly) pop up right in the middle of our device screens kind of like a desperate male peacock putting on his best dancing moves to attract a mate. Colors, words, or even sometimes just a logo flash by, all in the hopes to gain a few seconds of real estate inside the viewer’s thoughts. Stay current, not swept up and away with it Google, that giant of Internet engines, frequently changes its algorithm of how results […]

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Posted in About Tingalls

Social Media Content Creation Workshop

The Oregon Chamber of Commerce and Tara Ingalls, owner of Tingalls Graphic Design, invites you to join us for an interactive workshop for creating engaging social media content for your business or nonprofit. You’ll leave with 3 months of content and tools for creating additional posts thereafter.   Date: Thursday, July 28th Time: 11:30 am to 1:00 pm Location: Tingalls Graphic Design 2939 South Fish Hatchery Road, Suite 100 Fitchburg, WI 53711 (Our suite is in the lower level of the Summit Credit Union) What to Bring: Paper and Pencil/Pen   Space is limited, please reserve your seat early. Save my Seat!

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Posted in About Tingalls

Benefits of Supporting Women-Owned Small Businesses

Happy Women’s History Month! As a woman-owned and staffed small business, Tingalls understands first-hand how important it is to support other women-owned businesses. Here are five reasons to support women-owned small businesses in your community. Small business owners care about the people in the neighborhoods they serve. Building relationship with local small business owners means you can expect more personalized customer service that often goes above and beyond your expectations. Money spent at local businesses stays in the community. When you make a purchase from a small business, you are supporting a family in your community rather than lining the pockets of some executive at a big box store. Studies […]

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Posted in About Tingalls, Tips

Planning Your Start-Up’s Marketing Strategy

“How do I market my business?” This is a question I’m often asked by start-up business owners, and I’m always surprised to hear that they think I can give them a simple, one-size-fits-all approach to successful marketing. The honest answer is, “it depends.” There are many factors that play into my recommendations for an effective marketing plan. Determining the business’ unique selling proposition in the marketplace, their goals, and their realistic budget are all key components of a successful marketing strategy. At Tingalls, we dig deep to learn about our clients so we can tailor their marketing to the specific needs of their business. What makes you special? Identifying your […]

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Posted in About Tingalls, Marketing, Start-ups, Tips

2021 Projects | A Look Back with Sarah

Sarah comments on a few of her favorite graphic design projects from 2021 …   “I started my internship at Tingalls in July 2021 and looking back over the last 6 months I can’t believe how many fun projects I have been a part of in such a short amount of time. I’ve honestly enjoyed every project I have worked on because they have all taught me something new and helped me grow as a designer.”    – Sarah    Garden Harvest Pottery This project will always have a special place in my heart because it was the first brand I got to do on my own (with lots of helpful […]

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Posted in About Tingalls, Branding, Logo Design, Website Design

2021 Projects | A Look Back with Nicole

Graphic Designer Nicole comments on a few of her favorite graphic design projects from 2021 …   Natural Care It didn’t take long to fall in love with Jeri’s mission and vision for her in-home nursing business “Natural Care.”  She wanted to incorporate lavender into her brand, because of its calming and healing properties. With my background in healthcare – especially elder care, I truly felt connected to this brand and Jeri herself. We carried the lavender inspiration throughout the other branding elements and website. I am really proud of how this one turned out! View Natural Care Website >> Very Young Catholic Book Series I really got to work […]

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Posted in About Tingalls, Branding, Logo Design, Website Design

2021 Projects | A Look Back with Kallie

Senior Designer Kallie comments on a few of her favorite graphic design projects from 2021 …   Beneblends Logo This one was just fun! I mean, what’s not to love about bright colors and fruit in a logo design! Laura, our client, was opening a smoothie shop and had a logo that just wasn’t working for her and wanted to enhance it. We were able to take the best elements of the old logo and give it a fun, modern twist that was perfect for her new business. Learn more about Beneblends >> Smashcake Package Design First of all, this product package design was right up my alley. When we […]

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Posted in About Tingalls, Branding, Logo Design

2022 Bucket List Downloadable Freebie

Are you excited to start something new in 2022?  Do you have friends you’d love to reconnect with? Isn’t it time you took that vacation? Set your intentions for 2022 with Tingalls fun downloadable Bucket List! Now more than ever it’s important to take time for things you enjoy in life. Doing things you enjoy with the people you care most about can make you feel energized and keep burnout at bay. Check out Tingalls 2022 Bucket List and start recharging those batteries in the new year! Download a printable PDF >>

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Posted in About Tingalls, Print & Package Design

Tingalls Wins Sixth Consecutive Award for Best Website Developer in 2020

We are super excited to announce our firm has won the prestigious InBusiness Magazine’s Executive Choice Award for Best Website Development Company for our sixth consecutive year! Winners are determined by a majority vote of write-in ballots from 1,000 Madison-area executives, business owners, and decision-makers. The award honors businesses across various industries for excellence and proven success in a spectrum of categories. Despite the devastation the COVID-19 pandemic has had on some businesses, we are feeling grateful. In March, our team was able to quickly get set-up to work remotely to help our loyal client base with website edits, email blasts, and signage so they could communicate with their own […]

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Posted in About Tingalls, Website Design

Build Your Company Culture on Personality to Strengthen Your Brand

Guest Blog by Val Edwards, P2G Consulting Purposefully enhance your brand’s potency, by ensuring it is recognizable in all aspects of your business operations, from tip to tail. Strong company culture is built in part on insights into staff personality and preferences. Data from one of the many personality assessments can inform your hiring decisions, team relationship development, and communication practices. Let’s delve into the pros and a couple of cons related to assessing your staff by style. Pros: Using personality/style assessments with staff members can: provide a framework for relationship building, particularly linking manager to direct report balance how colleagues view each other and interpret team behaviors balance the […]

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Posted in About Tingalls, Branding

Get to Know the Tingalls Team: Kallie Johnson

Name & Title: Kallie Johnson, Senior Graphic Designer How long have you been with Tingalls? 7 Years Favorite summer activity? Boating and spending time up north (Minocqua) Favorite restaurant in Madison? Oh wow! This is hard, so many good ones. I’d probably go with Heritage (definitely for brunch) or Merchant. If you could travel anywhere for 2 weeks, all expenses paid, where would you go and who would you take with you? Chilean Patagonia with my husband. Looking back, what was your favorite design project and why?  The Limited Edition Anniversary blend of the J. Henry Bourbon label. It was a fun challenge to create a label that had a […]

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Posted in About Tingalls