Category Archives: Search Engine Optimization

Tingalls Website Audit

Is your website your best salesperson? It could be! Tingalls Graphic Design’s website audit will identify on and off-site issues that may be affecting your site’s page rank with Google. The report includes feedback on: Critical website factors – page load, call to action, links, competitor comparisons, web directory checks User experience – design, visuals, layout, navigation, mobile friendliness, image size and compression Content optimization – keyword research and use, alt image attributes, content elements Your audit will be provided as a PDF within one week. Recommended action steps for repair are also included. Investment: $650 Interested in a sample report? Simply complete the form below and we’ll email you … Continue reading

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Posted in Search Engine Optimization, Website Design, Wordpress

Web Design and SEO Done Right

Creating an online presence is more than just web design. Don’t overlook search engine optimization (SEO). It’s an essential element in the process. Continue reading

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Posted in Search Engine Optimization

5 Smart Ways to Optimize Your Website for Google

By Catherine Bell, Copywriter To be successful, your website has to be more than just a pretty face. Your site also needs to provide a great user experience and attract the attention of the Google search engine. This means that the SERP (search engine results page) is critical to the success of your site. Luckily, we have five easy ways to get your SERP looking and feeling great. 1) Keep It Fresh Your website content should be relevant, well-written and original. Keep your content fresh with regular updates and posts that engage with your readers. Including testimonials and reviews will create user-generated copy that will be on target and interesting … Continue reading

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Posted in Copywriting, Search Engine Optimization, Website Design, Wordpress

Why does My Website Need an SSL Certificate?

As a business owner, you may feel as if you’ve been hearing an awful lot about SSL security these days. Chances are, you’ve been using sites with this functionality for years, even if you didn’t notice it. But now you may be noticing emails, blog posts, and other materials suggesting you add it to your site, too. But what is it that makes SSL such a big deal? And why do you need it on your website? To get to the answers, let’s take a quick look at a few of the relevant issues… What is SSL? SSL stands for Secure Sockets Layer, which means a website with this hosting … Continue reading

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Posted in Google, Search Engine Optimization, Security

Do You Want the Cheapest… or the Best Website Design?

Most business owners don’t have the time to scout and select a new web designer. Instead, they need to find a stable team who can build and maintain a successful online presence that will be useful and profitable for their company for years to come. However, web design is not an area where most businesses have a lot of expertise, so they go with what they think is most efficient and most profitable. We can easily compare the website design process with another situation where the average consumer has to make a huge buying decision that they’ll have to live with for a few years – the process of buying … Continue reading

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Posted in Best Practices, Search Engine Optimization, Website Design, Wordpress

What Makes a Great Website?

Lots of business owners who meet with us know they need a website, but they don’t necessarily know what that website should look like, or what it has to include. What they want to know, really, is what makes a great website design? Which elements make your online presence stand out? The answer is going to differ a bit depending on the business and situation, but here are a few things your website simply must have to be exceptional: A killer first impression – When someone looks at your website for the first time, they need to know that it’s for a great company, and to get an instant sense … Continue reading

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Posted in Blogging, Mobile Optimization, Search Engine Optimization, Website Design

The 3 Biggest Website Design Mistakes

As the web has gotten to be bigger and more important, web design has become more crucial to the success of small businesses everywhere. And yet, we continually see business owners (and the creative teams they hire) make a number of unfortunate mistakes again and again. To help you avoid them, here are three of the biggest website design blunders we are still seeing in 2016. #1 Creating a Template Website – Your website should not be created from a template. If it is, it will have a generic look, contain lots of unnecessary code, and probably won’t make an impression on buyers. What’s more, you won’t own the design … Continue reading

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Posted in Mobile Optimization, Search Engine Optimization, Website Design

How Can I Get More Blog Readers?

It sometimes seems as if there are more blogs than there are blog readers. That is, lots of companies put fresh posts online every day, but studies show that 90% or more aren’t ever read by more than a few people. Or to put things another way, there are a few blogs with lots of readers, and thousands of times as many that are doing nothing for the marketers that produce them. How can you ensure that your blog falls into the right category, helping you to attract search engine visits and attention from real-life customers? Here are a few proven steps you can take to get moving in the … Continue reading

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Posted in Best Practices, Blogging, Search Engine Optimization, Tips

3 SEO Details Business Owners Tend to Overlook

Business owners tend to understand that content and links are the main cornerstones of a search engine optimization campaign. But what they don’t always realize is that there are some other, less obvious factors that can affect their search visibility. Here are three you should definitely keep an eye on… Choose a Reliable Web Hosting Company Having premium web hosting means your website is online more often, loads quickly, and isn’t sharing server space with other businesses For just a few extra dollars a month, you can give your users a better experience and show Google that your website is reputable. Solid Link Structure Having your pages link correctly between … Continue reading

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Posted in Search Engine Optimization, Tips

Two Hidden Details that Make or Break SEO

For most business owners and marketers, success in search engine optimization comes down to a simple equation: use more keywords and get more links, then watch as traffic flows to your website and new customers show up day after day. It’s a simple strategy, but a winning one… right? In theory, that’s the way things should work. However, this narrow approach to SEO overlooks something important. Namely, that more search traffic doesn’t necessarily mean more sales. In fact, it could even mean fewer, if you are bringing the wrong visitors to your website or letting an over-emphasis on search optimization ruin your message. To see why this is so important … Continue reading

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Posted in Keyword Optimization, Search Engine Optimization, Website Design

15 Great Blog Topics You Can Use Today

Every marketer on the planet knows you need lots of fresh content to attract attention from Google and succeed with search engine optimization, but getting started on new blog posts can be difficult. Continue reading

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Posted in Advertising, Blogging, Copywriting, Goals, Search Engine Optimization, Small Business Marketing, Tips

On-going SEO through Blogging

When websites first became popular, it was a milestone for your marketing to just have a website that worked. But, like all technology, the web has continued to evolve – quickly and in many directions. A website for 2015 needs to be not only mobile-friendly, visually stunning and have new content often. A big measure of how Google rates a website is fresh and continuously growing content. This is a major switch from the website thinking of the early 2000s. Now, to stay well ranked on Google search results pages, you need to be timely and relevant. More and more successful online brands are making sure they have on-going and … Continue reading

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Posted in Blogging, Search Engine Optimization

The Google Mobile Search Update and Fun Facts

The April 21st Update is almost upon us. We keep checking back to the official Google Webmaster Blog for new updates so we can in turn keep you informed. There’s no news and that’s okay. The “mobilegeddon update” is almost here, and most of those who want or need mobile-friendly updates have them well underway. We still don’t know how this will affect users who are not mobile-friendly by the completion of the roll out and become compliant at a later date. While Google’s search algorithm will always be a mystery (or it would cease to be useful), we do know a few things about the search giant. Those few … Continue reading

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Posted in Google, Search Engine Optimization

Tingalls Free SEO Seminar on Thursday April 9th

April 9th, at 12:00 PM, Tingalls Graphic Design is hosting a Munch-and-Learn! Continue reading

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Posted in Google, Google Mobile Update 4/21/15, Mobile Optimization, Search Engine Optimization

Ask the Expert: Google Mobile Search Update … More Mobilegeddon!

In our ongoing efforts to keep clients and friends up to date, here are the latest questions from our FAQ file: Continue reading

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Posted in Google, Google Mobile Update 4/21/15, Mobile Optimization, Search Engine Optimization, Small Business Marketing, Website Design

Important Google Search Update: Rumor Control

Typically, Google releases their updates as a sort of sneak attack – it’s very rare that they give any warning to webmasters and site owners. This is because historically Google updates are designed to improve Search Engine Results Pages (SERPs). Continue reading

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Posted in Google, Google Mobile Update 4/21/15, Mobile Optimization, Search Engine Optimization, Website Design

Where’s your blog?

It’s 2015 and the New Year is a great time to make some resolutions about your website, arguably your most effective marketing tool. You’ve been thinking a blog for a while now, but is it really worth the effort? The answer to that is a resounding yes! Continue reading

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Posted in Advertising, Blogging, Branding, Copywriting, Search Engine Optimization, Small Business Marketing, Social Media Marketing, Tips

6 Things You Can Do to Turbocharge Your Website in 2015

Thinking it would be great to get more customers from your website in 2015, or that you haven’t been making the most of Internet marketing opportunities? You certainly aren’t alone – this is the time of year when we receive a particularly high volume of calls from business owners, managers, and executives who are looking forward to bigger things. In the course of our initial consultations, there is usually a handful of common recommendations we are able to make and get started with. Here are six things you can do to turbocharge your website and turn it into a marketing machine in 2015 and beyond: 1. Give your website a … Continue reading

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Posted in Search Engine Optimization, Website Design