Market like a Pirate with the AARRR Framework
Today, September 19th, is International Talk Like A Pirate Day, and thus, a fun day to highlight one of the most important metric frameworks to live by as a startup marketer or to help you grow your business during rough waters. In 2007, Dave McClure, founder of startup accelerator 500 Startups, rolled out a 5-step framework for growth. That framework was called AARRR, or also known as the Pirate Metrics. What is AARRR? AARRR stands for Acquisition, Activation, Retention, Referral and Revenue and is a fundamental framework to understanding your customers, their journey and optimizing your funnel as well as setting some valuable and actionable metric goals for your business. […]