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Can Your Web Design Pass the Five Second Test?
You know the saying; you never get a second chance to make a first impression. It’s logic that also applies to your company’s website. Wouldn’t you like to know right away people’s first impression when they hop onto it? Luckily, there’s a short test (five seconds short to be exact) that can do just that. The five-second test is a method that’s easy to conduct without a lot of setup and gives you valuable results fast. Acting on the results this logical method offers could be the difference between an engaged audience that goes on to gather more information on your website or one that bounces off to another site … Continue reading
Posted in Best Practices, Marketing your brand, Tips, Website Design
The Strength of a Strong Company Culture
Every business has a culture but not every culture is good for business. Workplace culture can make or break an organization. Learn more about how your company culture can make a difference. Continue reading
Posted in About Tingalls, Corporate Culture
5 Smart Ways to Optimize Your Website for Google
By Catherine Bell, Copywriter To be successful, your website has to be more than just a pretty face. Your site also needs to provide a great user experience and attract the attention of the Google search engine. This means that the SERP (search engine results page) is critical to the success of your site. Luckily, we have five easy ways to get your SERP looking and feeling great. 1) Keep It Fresh Your website content should be relevant, well-written and original. Keep your content fresh with regular updates and posts that engage with your readers. Including testimonials and reviews will create user-generated copy that will be on target and interesting … Continue reading
Posted in Copywriting, Search Engine Optimization, Website Design, Wordpress
Is a Printed Newsletter More Effective than Digital?
Guest Article From Steve Namio, Wells Print & Digital Services When sending out your next newsletter, which medium should you use to gain the best response from your customer, e-mail or print? You must understand the advantages and disadvantages of both before you can make a fair decision. An e-mail newsletter and direct-mail (printed) newsletter can include similar articles, advertisements, etc. and both require a mailing list. Cost One of the few advantages of an e-mail newsletter is cost. An e-mail newsletter will be less expensive to distribute than a printed newsletter, so you can send them out more frequently. The printed newsletter will have the consistent costs of printing … Continue reading
Posted in Digital Marketing, Direct Mail, Newsletters, Print Design
Does the New European General Data Protection Regulation (GDPR) affect my Business?
By: Paloma Kennedy, Attorney with Boardman & Clark, LLP Have you noticed lately how many websites have sent you an email or requested you to agree to their new, updated privacy policy or terms of service? This is due to a new EU regulation that was passed May of 2018, called the General Data Protection Regulation (GDPR). The GDPR affects any business that collects or processes EU resident information, which includes an EU resident’s name; address; IP address; cookies; health, racial and ethnic data; political opinions; and sexual orientation – regardless of whether the collection or processing of this data is intentional. The regulation requires business owners to implement safeguards … Continue reading
Posted in Website Design, Wordpress
Tingalls Collects 4th Consecutive Award for Madison’s Best Website Developer from InBusiness Magazine
Tingalls Graphic Design is wrapping up 2018 on a high note with the announcement that, for the fourth consecutive year, they’ve been voted the area’s best website development company in InBusiness Magazine’s Annual Executive Choice Awards. The winners are determined by majority vote of write-in ballots from 1,000 Madison executives, business owners and decision makers and honor businesses across a variety of industries for excellence and proven success. Tingalls Owner and Creative Director Tara Ingalls says this kind of acknowledgement is what fuels her passion every day. “We’ve served well over 1,000 clients since I founded the firm in 2000, and we strive to bring energy and creativity to projects … Continue reading
Posted in About Tingalls, Awards, Website Design
Tingalls Fuels New Growth Taking on Clients of Union Street Design
Tingalls Graphic Design is excited to announce it will take over serving clients of Union Street Design upon the retirement of the firm’s founder and principal, Jeanne Gomoll. Tingalls, which provides logo design, print collateral, and trade show design service, is also the three-peat winner as the area’s best website development company according to InBusiness Magazine’s Annual Executive Choice Awards. Tara Ingalls, Owner and Creative Director of Tingalls Graphic Design, is honored to have been trusted with Union Street Design’s client relationships. “We’ve served well over 1,100 clients in our 18-year history and are thrilled to have the opportunity to carry on the creative and vibrant design work Jeanne has … Continue reading
Posted in About Tingalls
Why Infographics Work So Well as Marketing Tools
Looking for a new way to get your marketing message out there or highlight a case study? Your best bet might be to put together an infographic. If you haven’t used one before, or aren’t familiar with the term, infographics are tips, guide sheets, and snippets of information that are designed to be easy to scan and absorb. As a leading Wisconsin graphic design company, we’ve put together dozens of them. In fact, you can see some of our favorite infographic samples at https://tingalls.com/infographic-design.php. Aside from being great to look at, it turns out infographics are awesome marketing tools. Let’s look at a few of the simple reasons why… Humans … Continue reading
Posted in Creativity, Illustration, Infographic Design
Effective Non-Profit Design: 7 Things to Consider
In our 20+ years as a leading Wisconsin graphic design firm, we have had the privilege to work with a number of amazing nonprofit organizations. Through those experiences we have learned that doing design for charitable groups is a little bit different than working with for-profit businesses. The same rules of visual presentation apply, of course, but the goals and applications are a bit different. To put it another way, non-profits have to think about design in a unique way. If you’re thinking about revamping the visuals, marketing, or website for your non-profit organization, here are seven things you should consider… #1 Begin With a Cohesive Brand Strategy It’s important … Continue reading
Posted in Branding, Nonprofit Graphic Design