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Market like a Pirate with the AARRR Framework

Today, September 19th, is International Talk Like A Pirate Day, and thus, a fun day to highlight one of the most important metric frameworks to live by as a startup marketer or to help you grow your business during rough waters. In 2007, Dave McClure, founder of startup accelerator 500 Startups, rolled out a 5-step framework for growth. That framework was called AARRR, or also known as the Pirate Metrics. What is AARRR? AARRR stands for Acquisition, Activation, Retention, Referral and Revenue and is a fundamental framework to understanding your customers, their journey and optimizing your funnel as well as setting some valuable and actionable metric goals for your business. […]

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Posted in Marketing

Build Your Company Culture on Personality to Strengthen Your Brand

Guest Blog by Val Edwards, P2G Consulting Purposefully enhance your brand’s potency, by ensuring it is recognizable in all aspects of your business operations, from tip to tail. Strong company culture is built in part on insights into staff personality and preferences. Data from one of the many personality assessments can inform your hiring decisions, team relationship development, and communication practices. Let’s delve into the pros and a couple of cons related to assessing your staff by style. Pros: Using personality/style assessments with staff members can: provide a framework for relationship building, particularly linking manager to direct report balance how colleagues view each other and interpret team behaviors balance the […]

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Posted in About Tingalls, Branding

Get to Know the Tingalls Team: Kallie Johnson

Name & Title: Kallie Johnson, Senior Graphic Designer How long have you been with Tingalls? 7 Years Favorite summer activity? Boating and spending time up north (Minocqua) Favorite restaurant in Madison? Oh wow! This is hard, so many good ones. I’d probably go with Heritage (definitely for brunch) or Merchant. If you could travel anywhere for 2 weeks, all expenses paid, where would you go and who would you take with you? Chilean Patagonia with my husband. Looking back, what was your favorite design project and why?  The Limited Edition Anniversary blend of the J. Henry Bourbon label. It was a fun challenge to create a label that had a […]

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Posted in About Tingalls

5 Ways to Improve Your Business Page on Facebook

It’s no secret the goal of Facebook is to offer its users a customized, meaningful experience. They use a complex algorithm that decides what users see in their news feed based on many different aspects of their behavior. It calculates what they click on, who they’re friends with, and the type of Facebook Business Page or group they choose to follow. While Facebook hasn’t provided a precise definition of what makes a “meaningful experience,” it’s safe to say that users are increasingly favoring posts that encourage interaction, discussion, and engagement. What does this mean for you? This means that your business Facebook page should listen as well as speak to […]

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Posted in Tips

3 Rules for Effective Logo Design

Your logo is more than just a visual on a page. It’s an essential part of your company’s identity. An artistically balanced logo design should not only attract attention but create a fantastic first impression. When done well, your company logo will pull together the many aspects of your business identity and start a conversation with your customers and clients. Since you only get one chance to make a first impression, getting your logo right is critical. The following three simple rules will help make your logo stand out from the rest. 1. Make sure your logo has scalability Your logo needs to be able to be scaled up or […]

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Posted in Tips

10 Questions You MUST Ask Before Hiring a Graphic Design Firm

Finding the right professional for your next design project doesn’t mean you have to be super creative yourself. It just means you have to know the right questions to ask to find the best designer for you – someone who will click with your team and your company. Here are some questions to help you discover if the design firm you’re considering has the conceptual and collaborative skills, attitude, and the design mojo, to be a part of your creative team. 1. How long have you been in business? A firm that has been in business for a long time will likely know the ins and outs of marketing. Experience […]

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Posted in Tips

Get to Know the Tingalls Team: Nicole Jacobson

Name & Title: Nicole Jacobson, Graphic Designer How long have you been with Tingalls? It will be 2 years this fall. Favorite restaurant? Chicken Licks (Chicken Lips) – the wings are unbeatable. My order never changes: Original sauce, french fries with dry rub and at least a pint of their house made blue cheese! Favorite summer activity? Being in the middle of the woods with my camera snapping action shots of my friends and family racing dirt bikes. If you could travel anywhere for 2 weeks, all expenses paid, where would you go and who would you take with you? Maldives for sure, with my husband and a few close […]

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Posted in About Tingalls

Do I Have to Include LLC in My Logo Design?

We get asked this question a lot during our logo design process. For advice, we polled a few attorneys on the matter and their combined answers were:  “maybe.” To be compliant with your organization’s entity formation, you are required to include the LLC in all of your forward-facing client correspondence. This includes your marketing pieces. So, if you decide not to include it in your logo, you will need to include your full legal name somewhere else on every marketing piece. Doing that can be cumbersome on smaller items like business cards and promotional items when space is limited. As Leslie Elkins, Co-owner of Kramer. Elkins & Watt, LLC  says, “The […]

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Posted in Logo Design

Custom T-Shirt Design

Tingalls offers ONE-OF-A-KIND t-shirt design services. Stand out from the crowd with a custom t-shirt design! The fun begins at Tingalls with t-shirts designed especially for the group that has something to say! We offer a one-stop-shop and no minimum purchase. Our unique T-shirt designs easily promote any business, team, or event beautifully. Promote Business: Brand your staff in and outside the office! Sports Teams: Pump up a team with matching tees! Fundraising: Custom tees for outings, family reunions, and more. Events: Uniforms with custom names & numbers. Contact us to get started!

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Posted in About Tingalls

5 Unique Ideas for Email Marketing

Your next email marketing campaign doesn’t have to be the same cookie-cutter content you’ve used time and time again. Instead, think content that connects your customers to your business ethos. It is most likely that what’s important to you is important to the people your business attracts. So, don’t be afraid to get excited and creative with your next email newsletter.   Here are five awesome ideas that we at Tingalls Graphic Design think will inspire you to take your email marketing up a notch.   1. Put a Face to a Name You know that your team is your best asset. Show them off and build brand loyalty in the process. Use your […]

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Posted in About Tingalls, Email Marketing