Does the New European General Data Protection Regulation (GDPR) affect my Business?

By: Paloma Kennedy, Attorney with Boardman & Clark, LLP Have you noticed lately how many websites have sent you an email or requested you to agree to their new, updated privacy policy or terms of service? This is due to a new EU regulation that was passed May of 2018, called the General Data Protection Regulation (GDPR). The GDPR affects any business that collects or processes EU resident information, which includes an EU resident’s name; address; IP address; cookies; health, racial and ethnic data; political opinions; and sexual orientation – regardless of whether the collection or processing of this data is intentional. The regulation requires business owners to implement safeguards … Continue reading

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Posted in Website Design, Wordpress

Tingalls Collects 4th Consecutive Award for Madison’s Best Website Developer from InBusiness Magazine

Tingalls Graphic Design is wrapping up 2018 on a high note with the announcement that, for the fourth consecutive year, they’ve been voted the area’s best website development company in InBusiness Magazine’s Annual Executive Choice Awards. The winners are determined by majority vote of write-in ballots from 1,000 Madison executives, business owners and decision makers and honor businesses across a variety of industries for excellence and proven success. Tingalls Owner and Creative Director Tara Ingalls says this kind of acknowledgement is what fuels her passion every day. “We’ve served well over 1,000 clients since I founded the firm in 2000, and we strive to bring energy and creativity to projects … Continue reading

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Posted in About Tingalls, Awards, Website Design

Tingalls Fuels New Growth Taking on Clients of Union Street Design

Tingalls Graphic Design is excited to announce it will take over serving clients of Union Street Design upon the retirement of the firm’s founder and principal, Jeanne Gomoll. Tingalls, which provides logo design, print collateral, and trade show design service, is also the three-peat winner as the area’s best website development company according to InBusiness Magazine’s Annual Executive Choice Awards. Tara Ingalls, Owner and Creative Director of Tingalls Graphic Design, is honored to have been trusted with Union Street Design’s client relationships. “We’ve served well over 1,100 clients in our 18-year history and are thrilled to have the opportunity to carry on the creative and vibrant design work Jeanne has … Continue reading

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Posted in About Tingalls

Why Infographics Work So Well as Marketing Tools

Looking for a new way to get your marketing message out there or highlight a case study? Your best bet might be to put together an infographic. Continue reading

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Posted in Creativity, Illustration, Infographic Design

Effective Non-Profit Design: 7 Things to Consider

In our 20+ years as a leading Wisconsin graphic design firm, we have had the privilege to work with a number of amazing nonprofit organizations. Through those experiences we have learned that doing design for charitable groups is a little bit different than working with for-profit businesses. The same rules of visual presentation apply, of course, but the goals and applications are a bit different. To put it another way, non-profits have to think about design in a unique way. If you’re thinking about revamping the visuals, marketing, or website for your non-profit organization, here are seven things you should consider… #1 Begin With a Cohesive Brand Strategy It’s important … Continue reading

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Posted in Branding, Nonprofit Graphic Design

The Tingalls Graphic Design Giving Tree

Can a business be about more than the work it does, or even the jobs and income it generates? We certainly think so. That’s why one of the goals we treasure at Tingalls Graphic Design isn’t just to be the best design and marketing company in Wisconsin, but also a catalyst for positive change in the community. We call it our “Giving Tree,” after the popular book you might have read as a child. If you want to understand how our philosophy affects you – not to mention the greater Madison area – here are some things you have to understand… Why We Make Giving Back a Priority For us, … Continue reading

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Posted in About Tingalls, Giving Tree, Nonprofit Graphic Design

Why Your Business Needs a Logo Branding Guide

Does your company have a logo branding guide? If you’re scratching your head, probably not. A branding guide is basically what it says, it’s a manual with specific “rules” for how your company logo is to be used. While some of the items included in the guide may seem trivial or small beans, the guide makes sure everyone is on the same page as it pertains to logo reproduction, color, sizing, font usage and more. Consistent branding is a must for companies because it builds brand credibility in the eyes of your consumers. Your company has probably, collectively, spent a lot of time and energy coming up with the perfect … Continue reading

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Posted in Branding, Logo Design

5 Ways You Can Be Your Own Brand Ambassador

What is the value of brand storytelling? A connection with your consumer possesses infinite value. You are your own brand. Own it. Wear it inside out, turned backward, or tied around your head but never take it off. How did you come to this idea that you were going to offer the world your unique product or service? Understanding what your brand can do for others and by laying it all out there can provide consumers with the knowledge they need to consume your product or service. Web design and graphic design are simple yet effective ways to get your brand off the ground. How is a product different? Connect … Continue reading

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Posted in Branding, Marketing your brand

Want To Be Taken Seriously? Use Professional Stationery

Sometimes, new clients come to us with a question that seems all-too-familiar in the digital age: do we still need professional letterhead and envelopes? In our opinion, you absolutely do. That’s true even if you have a small business or a one-person professional practice. In fact, using good identity pieces can be even more important when you are upcoming or independent. Let’s take a look at a few of the most important reasons why… Colleagues and Customers Take You More Seriously When customers or colleagues get professional communications from you and see your letterhead and envelopes, it creates an instant impression. They get the sense that you are competent, and … Continue reading

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Posted in Best Practices, Marketing your brand

Get Better Clarity and Focus with a Vision Board

Now that we’re well into 2018, it’s a good time to check in to see where we’re at with our goals for the year. Although it’s no longer January, there’s still plenty of time to accomplish great things! Our team here at Tingalls recently created our annual vision boards to help us clarify, and be mindful of our goals. It was a lot of fun, and we created some truly inspiring stuff. What exactly is a Vision Board? More than a simple craft project, vision boarding is a tool that helps us craft the life and business we want. “A vision board is a tool used to help clarify, concentrate … Continue reading

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Posted in Corporate Culture, Creativity, Goals, Tips

7 Ways to Ninja the Hackers Away From Your WordPress Website

Are you worried about hackers getting into your WordPress business website? If so, you certainly aren’t alone. Cyber threats are a much bigger concern than they used to be, and with so many large organizations being affected by online attacks, smaller businesses are paying more attention to online security than ever before. While it’s true that a lot of smaller companies and organizations are susceptible to cyber hacking, it’s generally because they don’t follow basic online security best practices. To help you avoid being an easy target for thieves on the internet, here are seven ways you can keep hackers at bay from your WordPress site… #1 Use Strong Passwords … Continue reading

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Posted in Best Practices, Security, Wordpress

Why Choosing the Right Website Platform is Crucial to You

When it comes to web design for your business, which details are important to you? If you’re like most of the business owners we meet with, you’re probably concerned about the look of your website, and whether you can use the layout and content to attract new customers from Google and Facebook. What business owners tend not to think about is the platform their new websites will be built upon. Most have heard of WordPress, Drupal, Magento, and Shopify, but they don’t get concerned with the specifics. They want a good website, and good results, but don’t have the time or technical expertise to worry about the various applications involved. … Continue reading

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Posted in Small Business Marketing, Website Design

6 Reasons Why DIY Websites Are Not Effective

Have you ever watched one of those do-it-yourself shows on television? They don’t just make it look easy to renovate a bathroom or a kitchen, they make it seem like fun! Of course, the reality feels just a little bit different when you’re knee-deep in broken tiles. The same analogy could easily be used for DIY websites. No matter where you look these days, there is a new service offering you a set of ready-made designs and templates at virtually no cost. It makes you wonder why you would spend your money hiring a professional web designer when you could just make a website on your own. Here are 6 … Continue reading

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Posted in Website Design, Wordpress

It’s a Hat Trick – Tingalls Voted Madison’s Top Website Development Company for 3rd Consecutive Year

For the third year in a row, local Madison business leaders have voted Tingalls Graphic Design the area’s best website development company in InBusiness Magazine’s 2017 Executive Choice Awards. The firm also took top honors in the same category in 2015 and 2016. Winners are chosen by fill-in-the-blank majority vote by Madison executives, business owners and decision makers, having achieved top-of-mind awareness in the business community and representing the best of the best in local professional services. Tingalls Graphic Design, under the leadership of Owner and Creative Director Tara Ingalls, achieved another major milestone in 2017: During their 17th year in business, the firm celebrated serving its 1,000th client. “At … Continue reading

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Posted in About Tingalls, Awards, Website Design

10 Tradeshow Tips for Success

1. Listen! My most important tip is to listen to your booth visitors. Ask open-ended questions like, “Tell me about your business” or “What do you like best about what you do?” Find out first if they have a need your company can fill before trying to sell them. 2. Keep it Simple. Think of your booth as a billboard. Too many graphics or text blocks can be distracting to people walking by that just “need the facts” quickly. Enlisting the tradeshow design experience of firms like Tingalls Graphic Design can be a valuable step in your tradeshow preparation. Graphics should be professional yet eye-catching to spark the interest of … Continue reading

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Posted in Best Practices, Creativity, Tips, Tradeshow Marketing

Tingalls Design vs. “The nephew’s girlfriend’s brother’s best friend” Website Designer

Your website will most likely be the largest investment you make to round out your company’s marketing efforts. Do you really want to leave the success of your online presence in the hands of someone who’ll design it for a six-pack of beer? Below are five important factors to consider with your website design that will push Tingalls Graphic Design to the top of your list. 1. Experience. How many professional and successful websites has your nephew created? Since 2000, our firm has designed and developed 100s of websites. We stay on top of current design trends, coding platforms, and know the ins and outs when it comes to what … Continue reading

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Posted in Website Design

Do I Have to Include LLC in My Logo Design?

We get asked this question a lot during our logo design process. Our advice is to include it so you’re covered. As part of your company’s entity formation, you are required to include the LLC in all of your forward-facing client correspondence. This includes your marketing pieces. Leslie Elkins,  Co-owner of  Kramer. Elkins & Watt, LLC says, “The only requirement for a logo is that it does not infringe on the rights of any other individual or entity. For example, if you try and use the Nike swoosh, or anything resembling that symbol for your new running shoes business, Nike is going to come knocking on your door with a … Continue reading

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Posted in Best Practices, Logo Design, Tips

Tingalls 7 Rules for Logo Design

At Tingalls, we have developed a reputation for being amongst the very best in Wisconsin logo design. However, while lots of clients tend to assume our success with branding has to do with an innate sense of artistic talent and creativity, that’s only part of the equation. In fact, we always try to adhere to seven firm rules about logos, and advise the business owners we work with to do the same. Here are seven things you need to remember if you want to end up with a logo that’s stunning, unique, and memorable.. #1 Keep Things Simple Often, clients have a lot of things they want to “say” with … Continue reading

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Posted in Graphic Design, Logo Design, Tips