As Judy Garland wisely said, “Always be a first-rate version of yourself, instead of a second-rate version of somebody else.” Take a moment to reflect on the skills and experience you bring to the table. Just like building a personal brand, real estate marketing revolves around YOU, not just the tools offered by your parent company. Authenticity creates connections that resonate deeply.

2. Define your Target vs. Marketing to the Masses

The “Anybody, Somebody, Everybody” approach is too broad. Instead, identify 2-3 specific target audiences you genuinely enjoy working with and possess experience in. Craft your branding and messaging to resonate with their unique needs and aspirations. For instance, imagine serving “Women in their late 20s seeking dog-friendly townhouses in Downtown Madison, WI, close to nightlife and local shopping.” Specificity breeds relatability.

3. Offer Unique Services and Expertise

Beyond the norm, what distinctive services can you provide? Staging, professional photography, or virtual tours can set you apart. Consider collaborating with companies that can enhance the quality of your content, elevating the professionalism of your listings.

4. Skip the Templates

A robust online presence is paramount in today’s digital age. In addition to utilizing the templated webpage offered by your parent company, invest in creating a comprehensive website that effectively showcases your individuality, core values, and reasons you should be hired. Feature links to your listings, client testimonials, and resources valuable to both buyers and sellers. With your own website, you can also link to strategic partners, fostering reciprocal linking for better search engine optimization.

5. Foster Client Relationships

Building and nurturing strong client relationships is a potent marketing tool. Go beyond the expected, exceeding expectations before, during, and after a sale. Keep personalized communication flowing through emails, newsletters, and heartfelt handwritten notes. Envision client appreciation events and educational seminars as opportunities to showcase your expertise and deepen connections.

6. Strong Testimonials are Gold

The weight of positive testimonials from satisfied clients cannot be overstated. Encourage clients to share their experiences on platforms such as Google, Facebook, and your website. Make referral solicitation an integral part of your sales process, leveraging your satisfied clients as ambassadors for your exceptional services.

Remember, consistency is key in all your marketing efforts. Continuously evaluate and adapt your strategies based on your target market and the evolving real estate landscape. We hope these tips are helpful as you begin or enhance your already-established real estate company. Do you have other tips? Share them with us!