Tingalls Blog - Marketing Tips & Tricks

Understanding 404 Errors and Their Impact on Website Ranking

how do 404 errors affect my website graphic by tingallsHave you ever clicked on a website link only to be greeted by a frustrating “404 Error – Page Not Found” message? This seemingly harmless glitch, known as a 404 error, can have a significant negative impact on your website’s ranking and user experience. 

Let us explain …

A 404 error occurs when a user attempts to access a webpage that no longer exists or has been moved without proper redirection. Instead of seeing the desired content, visitors are presented with an error page, often leaving them frustrated and discouraged from exploring further. This can result from broken links, deleted pages, or mistyped URLs.

From an SEO perspective, 404 errors are detrimental to your website’s ranking. Search engines like Google aim to provide users with relevant and high-quality content. When search engine crawlers encounter numerous 404 errors on your site, they perceive it as a sign of poor maintenance and outdated content. Consequently, your website’s overall ranking could drop, affecting its visibility in search results.

To mitigate the negative impact of 404 errors on your website ranking, consider these steps:

1. Regularly Check for Broken Links: Use tools to identify broken links on your website and fix or redirect them to relevant pages. We love the tool: https://atomseo.com/  Keep We use this tool on a quarterly basis to review our website’s structure and to prevent outdated or broken links.

2. Implement Proper Redirection: When you remove or move a page, create a 301 redirect to guide users and search engines to the new location. This preserves the page’s authority and minimizes the chances of encountering a 404 error.

3. Customize Your 404 Error Page: Create a user-friendly and engaging 404 error page that directs users back to your main content or offers a site search feature. Here is what Tingalls’ design team came up with: https://tingalls.com/404

4. Monitor Your Website through Google Search Console: Regularly monitor your website’s performance and error reports in Google Search Console to identify and address 404 errors promptly.

In conclusion, 404 errors are not just minor annoyances; they can harm your website’s ranking and user experience. By actively managing and resolving these errors, you can improve your site’s overall health and maintain a positive online presence.

Need help? We’d be happy to run a scan on your website for free! Just send us a note >>