Social Media Marketing Archives - Page 3 of 4 - Tingalls Graphic Design

What Can You Control and Influence in Your Marketing?

The three circles above represent your marketing (digital or off-line) and your marketing’s ability to attract leads. Your marketing content – the actual messages you communicate and to whom you direct those messages as well as where you distribute them and how frequently — is what you can control. By targeting who it is you are creating your content for, directing your messages to, as well as where you distribute them and how frequently you create and distribute those messages all work to influence those who discover/receive your content and messages to the end goal of those folks inquiring further about your products or services, or even making a purchase. […]

Posted in Advertising, Color, Email Marketing, Marketing, Social Media Marketing

Guidelines for Facebook Banners

Tingalls Graphic Design is often asked to update cover images for our clients on Facebook and we’re more than happy to help you reinforce your brand, increase customer loyalty and recognition. We feel it’s important to share Facebook’s guidelines for cover images so you can get the most out of your social media banner on Facebook and so you don’t “get in trouble”. Remember, Facebook reserves the right to reject a page at any time for any reason, so you want to play by their rules. No pricing information in the cover photo. This means you can’t advertise your sale price, you can’t post the percent off or even […]

Posted in Branding, Logo Design, Social Media Marketing, Tips

How to Incorporate Social Media into a Print Campaign

A recent study by the Pivot Conference discovered that 37% of marketers plan to be more active in their social media campaigns in 2012. Why the push for social media? It appears as though people are beginning to grasp the benefits of a social media arm inside of their marketing strategy. There are a number of different ways to incorporate social media into your customer outreach programs but most of them are web based. How can you use your print marketing to boost your social media interaction? The easiest way to bring social media to your print materials is to include your social media information, Facebook web address, your Twitter […]

Posted in Advertising, Marketing, Networking, Social Media Marketing, Tips

Creating a Social Media Campaign for Trade Shows

A trade show is a major investment in time and money for a business, but it can also be one of the most valuable marketing opportunities around. The challenge is to really create an impression at the trade show so people remember your company and not your competitors (and your competition is probably just down the aisle). Social media can help you get a leg up on your competition and make a stop at your booth a must for all attendees. And, if done properly, the constant reinforcement of your company name and message on social media will make you more memorable. A social media marketing plan for a trade […]

Posted in Advertising, Networking, Social Media Marketing, Tradeshow Marketing

Marketing Your Message Through Social Media

A “GOLD NUGGET“ from the WWE Panel Discussion on “Marketing Your Message Through Social Media“. Thank you to the Panelists: Cathy Yerges, PEAK PROFITS, LLC; Rena Ripp, Hummingbird Social Media LLC, & Barbara Samuel, ALL WRITE, LLC 1) If you are going to be on social networks, be consistent on them at least once a week with a message. 2) Have a goal in mind before you start your social media presence. Identify your target audience and what you want to share with them. It will help you choose the best social media platform to use and allow you to strategically craft your message. 3) Be a giver. Be present and […]

Posted in Social Media Marketing, Tips

Create an Effective Social Media Plan

It seems we’re constantly barraged with social media today, from friends to corporate marketing strategies and everything in between. Because of the wide use and acceptance of social media it has become a very valuable marketing tool; so how do you take advantage of it to help your business? To create, develop and carry out an effective social media marketing plan there are three steps that you need to follow. The first step is to listen to what people are saying. Follow your company news, customers, clients etc on social media outlets to see what people are saying about you. Listen to both the positive and negative comments and try […]

Posted in Marketing, Networking, Social Media Marketing, Tips

How Not to Use Social Media

Social media is becoming a huge part of company strategy and marketing, but it’s still a fairly novel invention, which means there are social media mistakes abound. So, just for fun, let’s take a look at some of the biggest social media mistakes companies have made. Kenneth Cole Using current events in your social media posts can be a great and clever way to promote your business or get people talking. But, as Kenneth Cole learned last year, good taste and common sense must come into play as well. During great unrest (and much violence) in Egypt, Cole decided to promote his clothing line with the following tweet. “Millions are […]

Posted in Social Media Marketing, Tips

Social Media and Your Tradeshow

Remember the good old days of tradeshows; people approached your booth, you shook hands and met and exchanged business cards. Maybe you gave them a pen as a parting gift. Now, with social media you can virtually meet the person months before the tradeshow, become Facebook friends, create a business circle on Google+, share business contacts and tips on LinkedIn, give them a virtual video tour of your company, and tweet them your every move; all before you meet in person. By the time the tradeshow rolls around you can have a customized business plan and contract waiting for them at the tradeshow. So how do you go from one […]

Posted in Advertising, Networking, Social Media Marketing, Tradeshow Marketing

How Pinterest Can Help your Business

Pinterest is quite possibly the hottest thing to come along in social networking since Twitter, or perhaps even Facebook. As with any new social media venture, marketers are looking at it to see if it can help their company gain new customers. Think of Pinterest as an old-fashioned bulletin board where you pin your ideas, recipes, notes and other information. Pinterest is a very visual medium, which makes it particularly useful to companies that are selling products that are visually appealing and even some services like landscaping or hair styling. But the visual element doesn’t mean that content driven “pins” aren’t successful, quite the contrary. Currently, Pinterest is an invitation […]

Posted in Social Media Marketing, Tips

5 Ways for Businesses to Get More Fans on Facebook

Social media is changing the way people communicate, there is no question about it and it’s not going away. A decade ago we heard of people not having land line phones and only using cellular phones and many of us couldn’t imagine living like that. Now, we hear that teens no longer have email accounts and that they’re using social media instead. This means that Facebook, Twitter, and whatever comes along next, are some of the most important forms of communication. If you’re already ahead of the curve and have a company Facebook page, then it’s time to turn your attention to acquiring more fans so you can reach more […]

Posted in Networking, Social Media Marketing

3 Ways LinkedIn Can Help Your Business

LinkedIn is a social media website that helps professionals connect with each other and it provides a forum for people to find answers from experts in the field. It does seem a bit overwhelming and daunting at first, but people are using this site to find employees, new companies to work with, information and to network. If you want to take advantage of every opportunity available to your business then LinkedIn is a must. Join Groups If you join groups that are interested in the same areas you are or are based in the same field as your company, you’ve instantly got a professional base from which to find out […]

Posted in Networking, Social Media Marketing, Website Design

Using Social Media for Trade Shows

Trade shows are unique marketing opportunities, you get access to a large group of people who are there because they’re interested in some aspect of your industry, but your competition might be literally right next to you. So how do you maximize your presence at a trade show and make the most out of your exposure? By using a multipronged social media approach you can touch people before during and after the event and work to establish relationships rather than just brief encounters. Types of Social Media There are a number of social media outlets that can be brought into your trade show marketing plan, each has its own strengths […]

Posted in Social Media Marketing, Tradeshow Marketing

Getting Friendly with QR Codes

A while back we introduced you to QR codes, but what do you do with this new found friend? Well, if you use your QR codes well and take advantage of the benefits their friendship has to offer you can quickly turn them into your business’s BFF. If you’re still asking, “What is a QR code?” we’ll briefly explain. A QR code is a barcode that is adapted for use with smart phones. Basically, that’s all a QR code is. But what makes QR codes special and a wonderful tool for marketing and branding is that it can be tailored to bring a smart phone user to any website you […]

Posted in Social Media Marketing

An Easy Way to Incorporate Social Media

Too many people shy away from using social media as a business marketing tool because they feel it’s too difficult or it will take too much time. We think that social media should be an important part of your marketing plan and will be even more important in the future, so we’ve come up with a quick and easy way to check your social media marketing regularly without wasting a lot of time. Facebook Add a post about your company, a link to your blog, breaking industry news, a consumer tip, a contest, sale announcement – anything that readers will be interested in and might encourage participation. If you belong […]

Posted in Marketing, Social Media Marketing, Tips

The Most Important SEO Component

Search Engine Optimization (SEO) is really a complex field that changes almost daily so if you’re a little confused, don’t worry almost everyone else is too. The key thing to remember is that SEO is crucial in today’s computer driven world, and here’s why. The three big search engines (Google, Bing, Yahoo) are where most commercial traffic finds websites. If these search engines cannot find your website then almost no one else can find you as well. By optimizing your site to “play nice” with the major search engines you’re more likely to get found by them and by potential customers. In a nutshell, that’s why SEO is important. Why […]

Posted in Advertising, Marketing, Networking, Search Engine Optimization, Social Media Marketing, Tips

Social Media Networking

Everyone has heard the adage that it’s not what you know but who you know. Now, while what you know is important, it is true that in business who you know is critical. You could be the best hair stylist around, but if no one knows you and what you do, how will you ever get any business. Networking with other professionals and people in the community not only gets your company name out there, it creates a personal connection that is more appealing to people than simply a listing in a telephone book or on the internet. Today we’re in the midst of a networking revolution with the rapid […]

Posted in Networking, Social Media Marketing, Tips

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