Category Archives: Social Media Marketing

Is Google+ Having a Negative Affect on Your Business?

Somebody once said to me that Google was looking to rule the world. And although this is probably not true, there’s a good chance they already own the virtual world. Google+ isn’t new anymore, but it remains a conundrum to many a business owner. Understanding how to use Google+ to your advantage can help with the overall authority of your website and blog — and ultimately help improve your bottom line. If you’re not taking advantage of Google+, Google knows and they may hold it against you. The good news is with a little guidance, which Tingalls Graphic Design is happy to provide, Google+ is a pretty easy platform to … Continue reading

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Posted in Google, Social Media Marketing

Creating a Successful LinkedIn Page, Part 3: Adding Connections

How many LinkedIn connections do you have? Did you know that the amount of connections on your LinkedIn account affects where LinkedIn ranks you? As a matter of fact, if you can attain 500+ connections, LinkedIn considers you a “power user,” which can give your page an immense boost in authority. Now just hold on, before you go and attempt to connect with everyone in your “people you may know” section, let’s examine legitimate ways to increase your connections so you can rise up in the LinkedIn algorithm while extending your reach on LinkedIn. 1. Search for colleagues you know (or knew) at your current job, as well as previous … Continue reading

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Posted in Networking Tips, Social Media Marketing, Tips

Creating a Successful LinkedIn Page, Part 2: Skills & Endorsements

Have you ever received an email from LinkedIn stating you’ve been endorsed? It’s always a nice feeling to know that someone you know took the time to give you a shout-out for a specific skill. But what about when the skill is something irrelevant, or something you don’t want highlighted? The good news is that you now have much more control over the “Skills & Endorsements” section of your LinkedIn profile page. Even better news is that this section can have a positive effect on the value of your LinkedIn page, which means you’ll rank higher when people are looking for what you do. Let’s take a look at how … Continue reading

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Posted in Networking Tips, Social Media Marketing, Tips

Do You Use Social Media Management Tools?

Managing even a handful of social media platforms can suck up a large portion of your day. Wouldn’t it be nice if there was one place you could go and disseminate messages to Facebook, LinkedIn, Twitter, Pinterest, and the like, all at once? The good news is there are many social media management tools that let you do just that. And, many of them allow you to schedule future posts to go live whenever you like, making your social media campaign a whole lot more manageable. Here are the top three tools that Tingalls Graphic Design likes best … Hootsuite This is the platform I’ve worked on most extensively, and … Continue reading

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Posted in Social Media Marketing

Creating a Successful LinkedIn Page, Part 1: Your Profile

Are you on LinkedIn? If you’re a business owner, do you have a company page? LinkedIn can be a powerful tool for connecting with others, and for acquiring business leads — but setting up a page and connecting with a few colleagues isn’t enough. You’ll need to polish your page so it meet’s LinkedIn’s best practices if you want to achieve “All-star” status. In this installment of our LinkedIn series, we’ll take a look at how to populate the first two sections of your profile page — specifically your “masthead” at the top of the page, and the “Experience” section. This is relevant to business owners and individuals, alike. Populating … Continue reading

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Posted in Marketing, Social Media Marketing, Tips

When Social Media Becomes Antisocial

Many companies understand that social media is now an inherent part of running a business. But when it comes to understanding HOW to use social media effectively, they struggle. The whole point of social media is to engage with readers and hopefully start a discussion. But many companies are actually inhibiting discussion by disseminating content that looks more like an advertisement, or a one-sided sales pitch, that can easily be perceived as spam. Since none of us want to be antisocial, at least not with social media, let’s take a look at some best practices we follow here at Tingalls Graphic Design, which encourage readers to participate in a conversation … Continue reading

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Posted in Social Media Marketing, Tips

Is Poor Web Performance Hurting Your Internet Marketing Efforts?

When most clients come to us for business web design and say they want “a great site,” they are typically thinking about the way they want it to look, not how they want it to act or what they want it to do. Development – the process of adding stability and functionality into your business website – has always been more important than people tend to think. But now, there is even more evidence that ignoring it can cost your company money. That’s because Google, the world’s largest search engine and most important Internet marketing hub, recently confirmed that it takes speed into account when determining search rankings. In other … Continue reading

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Posted in Search Engine Optimization, Social Media Marketing, Website Design

Quick Tips for Maximizing Facebook Reach

Guest Blog from Wells Print & Digital Services For many businesses and organizations, Facebook can be an incredibly valuable tool for brand development and connecting with their fans for a relatively low expense. Whether you’re an international brand or a family-run small business, the ability to convey a personal side to your business is a necessary step in this growing age of digital marketing. Knowing how to effectively use Facebook, however, is a skill that requires a creative mind, in-depth analysis, and no shortage of patience. To determine your reach (how many people see your posts) Facebook uses an algorithm called EdgeRank. EdgeRank is used to determine what content appears … Continue reading

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Posted in Social Media Marketing, Tips

Portrait of a LinkedIn User

Two people join LinkedIn every second. But then what? How are they using it? And is it REALLY helping them? LinkedIn consultant and author Wayne Breitbarth asked those questions, and you might be surprised by the answers he got!

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Posted in Social Media Marketing

Can You Picture Using Pinterest to Get More Customers?

Although it doesn’t get the attention that social media giants Facebook and Twitter do, Pinterest has quickly gathered more than 10 million users, and is one of the fastest-growing sites around. With image-based topics and posts, it isn’t just a different spin on social networking, but also a unique marketing forum for businesses of all sizes. In fact, some companies (and especially retailers) consider Pinterest to be the best social site for attracting new customers. Could you take advantage and use it to get people to think about your company and products? Here are Tingalls top seven tips for Pinterest marketing: 1. Spend some time with the site. As with … Continue reading

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Posted in Social Media Marketing, Tips

What is Social Media Costing You?

If there’s one thing a lot of small business owners absolutely love about social media marketing, it’s that it usually carries a pretty low upfront cost to get into. You have to set up profiles on Facebook, Twitter, LinkedIn, YouTube and the other major social networking sites, of course, and add content, but it isn’t like pay per click advertising, which can mean big expenses to get your campaign moving. Make no mistake, though… social media marketing is going to cost you something. We’re not talking about a hidden expense, although there are more ways to advertise on sites like Facebook than there were in the past. No, what we’re … Continue reading

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Posted in Branding, Social Media Marketing, Tips

12 Quick Twitter Marketing Tips to Help Your Business Grow

Contrary to what some business owners and executives think, Twitter can be a great tool for attracting new customers and developing relationships with them – provided that you use it in the right way. That means it’s important to keep a few ground rules in mind, and then to keep at it until you start to see the right results (success on Twitter is rarely ever instant). In fact, there is an art and science to building your Internet marketing profile 140 characters at a time, and it amounts to more than just getting lots of followers. To help you out, here are a dozen of our top Twitter marketing … Continue reading

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Posted in Social Media Marketing, Tips

10 Reasons Why Your Website Might be Under-Performing

There are a lot of reasons why websites don’t quite live up to your expectations but, by addressing the following issues you can help boost the popularity of your website, the number of visits you get, your leads and future customers/clients. 1)      You’re not taking advantage of social media – Social media is the modern version of word of mouth advertising and it’s a very important way to reach new audiences and promote loyalty among your current fans. 2)      You don’t have a Search Engine Optimization (SEO) framework built into your site – SEO is constantly changing, but defining your keywords, writing informative and engaging content, and entering your meta … Continue reading

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Posted in Advertising, Search Engine Optimization, Social Media Marketing, Website Design

5 Reasons Why You Should be Blogging

If your company isn’t blogging regularly, you may want to reconsider the blogging option. Below, Tingalls Graphic Design has collected five good reasons why you should have a company blog on your website and how it can help you promote your company, products, and/or services. SEO – Blogs help enhance your company’s search visibility or search engine optimization (SEO) in a couple of ways. Blogs give you a chance to use those all-important keywords in a legitimate way more frequently. Blogs should be touched regularly, showing that your website is current and still valid. Authority – Blogging about your industry and your products and  sometimes about topics that are only … Continue reading

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Posted in Copywriting and Blogging, Social Media Marketing, Tips

The Sure-Fire Approach to Social Media Marketing

I really recommend using digital marketing and social media for your local business to help promote and amplify your brand online, to help drive online engagement with your website and, as a bonus, bring some more sales to you. Where small businesses often get digital marketing wrong is:  digital marketing is not a silver bullet for your company’s marketing.  It’s definitely not the only thing to do, and if you think it’s your sure-fire, quick-fix way to market yourself to a booming business then you’re going to be very disappointed. In my opinion, the biggest benefit of digital marketing is the ability to initiate and foster online relationships by directing … Continue reading

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Posted in Advertising, Branding, Networking Tips, Social Media Marketing, Tips

What Can You Control and Influence in Your Marketing?

The three circles above represent your marketing (digital or off-line) and your marketing’s ability to attract leads. Your marketing content – the actual messages you communicate and to whom you direct those messages as well as where you distribute them and how frequently — is what you can control. By targeting who it is you are creating your content for, directing your messages to, as well as where you distribute them and how frequently you create and distribute those messages all work to influence those who discover/receive your content and messages to the end goal of those folks inquiring further about your products or services, or even making a purchase. … Continue reading

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Posted in Advertising, Color, Email Marketing, Marketing, Social Media Marketing

Guidelines for Facebook Banners

  Tingalls Graphic Design is often asked to update cover images for our clients on Facebook and we’re more than happy to help you reinforce your brand, increase customer loyalty and recognition. We feel it’s important to share Facebook’s guidelines for cover images so you can get the most out of your social media banner on Facebook and so you don’t “get in trouble”. Remember, Facebook reserves the right to reject a page at any time for any reason, so you want to play by their rules. No pricing information in the cover photo. This means you can’t advertise your sale price, you can’t post the percent off or even … Continue reading

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Posted in Branding, Logo Design, Social Media Marketing, Tips

How to Incorporate Social Media into a Print Campaign

A recent study by the Pivot Conference discovered that 37% of marketers plan to be more active in their social media campaigns in 2012. Why the push for social media? It appears as though people are beginning to grasp the benefits of a social media arm inside of their marketing strategy. There are a number of different ways to incorporate social media into your customer outreach programs but most of them are web based. How can you use your print marketing to boost your social media interaction? The easiest way to bring social media to your print materials is to include your social media information, Facebook web address, your Twitter … Continue reading

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Posted in Advertising, Marketing, Networking Tips, Social Media Marketing, Tips