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Tingalls Blog - Marketing Tips & Tricks

B2B Facebook Tips

Social media is changing the way people communicate with each other and businesses, receive information, make purchases, and interact daily with the internet. But does your business need a Facebook page? The short answer is yes, in fact the answer is a resounding YES! Why your Business to Business Company (B2B) needs a Facebook page? A Facebook page improves your company’s chance of being found by search engines Free advertising that reaches people who “like” you already Establish a top of mind position with your Facebook community Another communication channel between customers and your business Potential clients ARE on Facebook What ways to improve Facebook interaction? Enable comments, friends cant […]

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Posted in Advertising, Marketing, Social Media Marketing

What should I blog about?

By Tara Ingalls, owner Tingalls Graphic Design, LLC I’m often asked by clients what I blog, tweet and post about in social media. Here’s a short list we refer to on a daily basis: – support your clients! post news clips or accolades of your clients – share industry tips & tricks; be the first to comment on a new technique – introduce new employees or promotions in your company – help others by posting a simple solution to a common problem – note customer’s FAQs – boast your company’s successes, milestones, vision, mission – share client testimonials; When you say it about yourself it’s bragging, when they say it […]

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Posted in Copywriting & Blogging, Social Media Marketing

To Blog or Not to Blog

What is the first thing that you think of when you hear the word blog? In the beginning blogs were basically online diaries and many people began to chronicle their daily lives and broadcast it on the internet. Blogs have since evolved and today have become wonderful marketing tools for businesses, but they can also have a downside. It’s clear that blogging has become an important aspect of social media and it’s a way that many people today find information and entertainment online. On the positive side blogs can also be a tool that businesses can use to boost their reputation, establish a harmonious company voice, assert expertise, and climb […]

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Posted in Copywriting & Blogging, Search Engine Optimization, Social Media Marketing, Website Design

Are You Unintentionally Holding Back Your Online Marketing?

Have you heard people talk about marketing online and off-line (i.e. print ads) as if they were completely different animals? This might have been more common even just a few years ago, but now, of course, we know that the two can be connected, especially with the rise of social media and next-generation smart phones. Even though they might recognize this evolution on a conscious level, some business owners continue to treat their online and off-line promotions separately. This isn’t the biggest blunder in the world, but it is one that can hinder either marketing strategy from working to grow your business as effectively as they could. Here are three […]

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Posted in Email Marketing, Marketing, Print & Package Design, Social Media Marketing, Tips, Website Design

11 Tips to Boost Business in 2011

1. Be seen as a Pro. Write an article about your profession or services and submit it to your local newspaper or neighborhood association’s newsletter. Sometimes they’ll offer a free ad next to your article in exchange for the content. 2. Check your Benefits. Most organizations offer free advertisements or business listings in their publications when you become a new member. Check with your organizations to see that you’re reaping all your member benefits. 3. Join forces. Contact vendors you regularly do business with. You may have the same niche and can share client lists. 4. Exhibit. Showcase your services or products at an upcoming tradeshow. Be sure to have […]

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Posted in Social Media Marketing, Tips

How to Make a Facebook Fan Page

Time to Rally those Raving Fans! Does your company have a Facebook Fan Page yet? Why not?! We’d be happy to set one up for you, or you can do it in 5 easy steps: 1. Create a personal account at www.facebook.com. 2. In the left menu, click on “ads & pages”. 3. Click on “Create a Page” and fill in the necessary info to build the page. 4. Upload your logo and add your company details and publish the page. 5. Choose a Facebook icon like the ones here for your website and viola! Remember, Facebook Fan pages aren’t intended to sell your products or services. Think of it […]

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Posted in Social Media Marketing, Tips

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