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The measurement ppi (pixels per inch) is used to describe the resolution on an electronic viewing device like a computer monitor or digital camera. A pixel is a block of color. If there are very few pixels per inch, you will see the individual pixels and the image will appear to have jagged edges. An image that has smooth edges has more pixels per inch. DPI (dots per inch) is used to describe the potential print quality of an image. The higher the dpi, the better an image will print on press or on your desktop printer. The difference between the two is obviously inherent with the output device that […]

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Posted in Print Design

Alternative Uses For Business Cards

Aggressive business card marketing isn’t about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas. Print something other than business card information on biz card-sized cardstock. You have seen loyalty cards for “buy 10 get one free” offers; why not print one of your own? Print a frequent buyer card or other promotional offer on a card. The whole card can be a coupon for a free consultation, a discount, or a free gift with purchase. Remember […]

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Posted in Networking Tips, Print Design

Do you have PMS colors for your branding guidelines?

McDonald’s Golden Arches™, Coca-Cola’s red logo, IKEA’s signature blue and yellow logo—all of these companies and many more use color to maintain a consistent and readily identifiable image. But, how does a global company like McDonald’s ensure that their trademarked logo printed on packaging in Japan matches the color used on signage here in the US? Enter the Pantone® Matching System®, known to many as PMS or simply Pantone colors. First created in 1963 by Lawrence Herbert, the Pantone system has become the worldwide trusted source for the art and science of color. According to www.pantone.com, Herbert was “fascinated by the challenge of developing a universal color specification system.” He […]

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Posted in Color, Logo Design, Print Design, Tips

Raster vs. Vector in Design

Raster images are collections of pixels, blocks of color that are very small. These pixels are small enough that, to the naked eye, an image can appear to have smooth edges. The printing quality of raster images, also known as bitmaps, depends strongly on the resolution of the image. The width and height of this type of image is given in pixels. The more pixels per inch you have, the better the resolution of the image and the printing quality. Raster images include photographs, scanned images, and graphics created in software like Adobe Photoshop. Vector graphics are very different. These graphics are created through mathematical formulas that allow easily for […]

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Posted in Logo Design, Print Design

Why You Must Market During a Recession

During the Great Depression that began in 1929, many companies we still know today kicked into high gear with aggressive marketing while their competitors cut the marketing budget. Proctor & Gamble is a prime example; even though shareholders screamed for less advertising, P&G increased it while their competitors cut back or discontinued it. As a result, P&G survived the Great Depression financially healthy. Almost 70 years later, P&G is still a well-known firm because during each recession that came after the Depression, they increased their advertising. You can bet they’re increasing their marketing now because they’ve proven to themselves that the strategy is smart. So how does this 70-year old […]

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Posted in Print Design, Website Design

Why Go Freelance?

Freelance graphic designers like Tingalls Design are the perfect alternative to advertising agencies when you have the basic idea or message, you just need someone to execute it. Let’s say you need a basic advertisement designed for a magazine. Because freelancers use the most up-to-date desktop publishing software, what could take you hours to complete using Microsoft Word or Powerpoint, could take a freelancer a half hour and cost you less than $100 It’s important to ask yourself the following questions: (1) How valuable is my time? (2) What sales will be lost by spending hours on designing this ad? (3) Will it be professional and meet the requirements of […]

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Posted in Logo Design, Print Design, Website Design