Tingalls Blog - Marketing Tips & Tricks

Professional Copywriting Services – NEW!

Tingalls Dzyn offers professional copywriting services for your website, emails, print, tradeshow and other materials. At Tingalls Graphic Design well-crafted written messages work hand in hand with eye-catching designs to engage the reader in the most effective, targeted and persuasive way. What you say is important! General Writing – Create content that gets your message across in the most effective way possible while shedding a positive light on your company and increasing credibility. Blog Writing – Blogs are a great tool to reach out to your customer base while establishing a company voice. Promote your business on a regular basis in a way that encourages lasting relationships. SEO Copywriting Services […]

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Posted in About Tingalls, Advertising, Copywriting & Blogging, Email Marketing, Print & Package Design, Search Engine Optimization, Website Design

Invest in Mail for 2011

By Dan Dettman, Wells Print & Digital Services Many businesses like the idea of direct mail because of its return on investment, ease of targeting an audience, and measurability. Direct mail is still one of the best ways to reach out to specific consumers. Mailing lists can include household income levels, ages, buying patterns, professions, and hobbies. Typically, the demographics chosen at this stage greatly influence the response rate of a mailing. When a direct mail campaign is completed, businesses usually like to recap and measure the return on investment. As long as the customer has a promotion to reference on a mailer, the sender can gather how many responses […]

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Posted in Print & Package Design

Are You Unintentionally Holding Back Your Online Marketing?

Have you heard people talk about marketing online and off-line (i.e. print ads) as if they were completely different animals? This might have been more common even just a few years ago, but now, of course, we know that the two can be connected, especially with the rise of social media and next-generation smart phones. Even though they might recognize this evolution on a conscious level, some business owners continue to treat their online and off-line promotions separately. This isn’t the biggest blunder in the world, but it is one that can hinder either marketing strategy from working to grow your business as effectively as they could. Here are three […]

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Posted in Email Marketing, Marketing, Print & Package Design, Social Media Marketing, Tips, Website Design

What’s in a Business Card?

“Wow, now that’s a great business card!” If you haven’t heard this about yours, what are you missing? Business cards are an invaluable opportunity to leave a lasting impression of your organization in the hands of a new contact. They create first impressions, start conversations, express your professional personality and serve as a reference for the future. So, with all the value that can come from a business card, why are so many professionals still using the same tired white cards? Can you remember the last GREAT white business card you’ve seen? Here are a few tips to incorporate into your business cards to make them memorable and effective for […]

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Posted in Branding, Networking, Print & Package Design, Tips

Value of Testimonials in your Marketing

Why are testimonials important on your website? Here’s what sales guru Jeffrey Gitomer has to say about the use of Testimonials in your marketing: “Testimonials are the only proof that your claims are valid. When you say it about yourself, it’s bragging, when they say it about you, it’s PROOF!” How true! When asking for testimonials from your customers, ask them to comment on something specific aside from price or general customer service. Ask them to comment on their first impression, follow-up, value-added services, what surprised them most about working with you, three adjectives to describe your experience, etc. These are the types of testimonials that make the most impact […]

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Posted in Marketing, Print & Package Design, Tips

12 Days of Christmas – Tingalls Style

On the 1st day of Christmas, Tingalls gave to me … ONE eye-catching logo! On the 2nd day of Christmas, Tingalls gave to me … TWO-sided informative business cards! On the 3rd day of Christmas, Tingalls gave to me … THREE colorful pieces of stationery! On the 4th day of Christmas, Tingalls gave to me … FOUR quarterly HTML email newsletters! On the 5th day of Christmas, Tingalls gave to me … FIVE Golden leads! On the 6th day of Christmas, Tingalls gave to me … SIX Professionally-designed panels in a tri-fold brochure! On the 7th day of Christmas, Tingalls gave to me … SEVEN Giving Tree Recipients! On the […]

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Posted in Logo Design, Print & Package Design, Tips

Words That Impact Your Business

By Sarah Sarbacker, Tingalls It’s simple; let your happy clients speak FOR you. They will be the best people to talk for your product or service, and the most believable! Testimonials-done right, can be incredibly useful when trying to get new business. Not only will it open the door to new clients, but also it will take the pressure off those who fear that a company is “bragging” or “tooting their horn” if you will. What Makes A Great Testimonial? 1) Specifics. Don’t stop at “they did a good job” or “the product made a difference in my life”. Really try to get the client to explain why the service […]

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Posted in Print & Package Design, Tips, Website Design


The measurement ppi (pixels per inch) is used to describe the resolution on an electronic viewing device like a computer monitor or digital camera. A pixel is a block of color. If there are very few pixels per inch, you will see the individual pixels and the image will appear to have jagged edges. An image that has smooth edges has more pixels per inch. DPI (dots per inch) is used to describe the potential print quality of an image. The higher the dpi, the better an image will print on press or on your desktop printer. The difference between the two is obviously inherent with the output device that […]

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Posted in Print & Package Design

Alternative Uses For Business Cards

Aggressive business card marketing isn’t about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas. Print something other than business card information on biz card-sized cardstock. You have seen loyalty cards for “buy 10 get one free” offers; why not print one of your own? Print a frequent buyer card or other promotional offer on a card. The whole card can be a coupon for a free consultation, a discount, or a free gift with purchase. Remember […]

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Posted in Networking, Print & Package Design

Do you have PMS colors for your branding guidelines?

McDonald’s Golden Arches™, Coca-Cola’s red logo, IKEA’s signature blue and yellow logo—all of these companies and many more use color to maintain a consistent and readily identifiable image. But, how does a global company like McDonald’s ensure that their trademarked logo printed on packaging in Japan matches the color used on signage here in the US? Enter the Pantone® Matching System®, known to many as PMS or simply Pantone colors. First created in 1963 by Lawrence Herbert, the Pantone system has become the worldwide trusted source for the art and science of color. According to www.pantone.com, Herbert was “fascinated by the challenge of developing a universal color specification system.” He […]

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Posted in Color, Logo Design, Print & Package Design, Tips

Raster vs. Vector in Design

Raster images are collections of pixels, blocks of color that are very small. These pixels are small enough that, to the naked eye, an image can appear to have smooth edges. The printing quality of raster images, also known as bitmaps, depends strongly on the resolution of the image. The width and height of this type of image is given in pixels. The more pixels per inch you have, the better the resolution of the image and the printing quality. Raster images include photographs, scanned images, and graphics created in software like Adobe Photoshop. Vector graphics are very different. These graphics are created through mathematical formulas that allow easily for […]

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Posted in Logo Design, Print & Package Design

Why You Must Market During a Recession

During the Great Depression that began in 1929, many companies we still know today kicked into high gear with aggressive marketing while their competitors cut the marketing budget. Proctor & Gamble is a prime example; even though shareholders screamed for less advertising, P&G increased it while their competitors cut back or discontinued it. As a result, P&G survived the Great Depression financially healthy. Almost 70 years later, P&G is still a well-known firm because during each recession that came after the Depression, they increased their advertising. You can bet they’re increasing their marketing now because they’ve proven to themselves that the strategy is smart. So how does this 70-year old […]

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Posted in Print & Package Design, Website Design

Why Go Freelance?

Freelance graphic designers like Tingalls Design are the perfect alternative to advertising agencies when you have the basic idea or message, you just need someone to execute it. Let’s say you need a basic advertisement designed for a magazine. Because freelancers use the most up-to-date desktop publishing software, what could take you hours to complete using Microsoft Word or Powerpoint, could take a freelancer a half hour and cost you less than $100 It’s important to ask yourself the following questions: (1) How valuable is my time? (2) What sales will be lost by spending hours on designing this ad? (3) Will it be professional and meet the requirements of […]

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Posted in Logo Design, Print & Package Design, Website Design