Social media is growing daily with more and more outlets for businesses as well as individuals and more people embracing the technology as a way of life. But will electronic media ever swallow up print marketing? We don’t think so and here are our top 5 reasons why.
There’s Credibility in Print
Anyone can publish anything online, accuracy and reliability aren’t necessarily inherent in information found on the internet. But print carries a sense of credibility which boosts the reliability of a company.
There is something to be said about a piece of advertising that is tangible, one that you can hold in your hands, tuck in your purse, tack up on the refrigerator and refer to later.
A study by Sequent Partners and Yankelovich found that people are more likely to be positively impacted by advertising in print than digital media.
Print marketing can be tailored to reach a targeted audience with a message that appeals directly to them.
The best marketing approach is an integrated one that uses both electronic media and print to reinforce a company message.
With more and more people turning to online newsletters and blogs as their only way to reach their clients a good old fashioned print newsletter from your company can send an entirely different message. The impact you make will not get lost in email clutter – or worse, deleted.
Contact Tingalls Graphic Design for all of your print marketing needs, we’d be more than happy to help.