Ranking at the top of the search engines is the goal of many websites but not all of them know how to get to the top. There are a variety of different approaches you can take to improve your search engine optimization, some legitimate, others not so much. Tingalls Graphic Design stays on top of SEO trends and always recommends using best practices. To that end, we’ve come up with the latest SEO trends, what’s in and what’s out.
IN – Good Content
Content is king, especially in the world of websites. Targeting one or two keywords/keyphrases for each page and then using those keywords in content that is informative and compelling to your audience is a great way to score SEO points.
OUT – Jibberish
Keyword stuffing and spinning or just plain stealing content is a sure fire way to get noticed for all the wrong reasons and hurt your SEO.
IN – Link Juice
Are you linking to websites that provide valid information or that you trust and are affiliated with? Are these websites linking back to you? Links from one website to another are basically a referral, the more sites that refer your site, the better it is for your SEO.
OUT – Link Farming
Link farming or the practice of buying links that will refer to your site is not only out but is easily spotted by the search engines and can get your website banned.
IN – Keyword Rich Title Tags
Tailor your title tags so they mention your company name and the function or main keyword of the page they’re representing. Take advantage of this important tag to push your most important keyword/keyphrase.
OUT – Uninformative Title Tags
Too many companies still ignore the value of a title tag and label their home page as “home”. There is absolutely no SEO value in this label and you’re missing out on some prime SEO real estate.
Tingalls Graphic Design not only stays on top of the trends in the SEO world, we will implement these SEO tools into your website. Contact Tingalls if you want to boost your SEO the right way.