Category Archives: Copywriting

5 Reasons Why You Should be Blogging

If your company isn’t blogging regularly, you may want to reconsider the blogging option. Below, Tingalls Graphic Design has collected five good reasons why you should have a company blog on your website and how it can help you promote your company, products, and/or services. SEO – Blogs help enhance your company’s search visibility or search engine optimization (SEO) in a couple of ways. Blogs give you a chance to use those all-important keywords in a legitimate way more frequently. Blogs should be touched regularly, showing that your website is current and still valid. Authority – Blogging about your industry and your products and  sometimes about topics that are only … Continue reading

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Posted in Copywriting, Social Media Marketing, Tips

The Right Words Win

Words are so important in everything we do — they’re a vehicle for communication to drive shared understanding with someone else to build a platform to grow a relationship (learn more about this in GrowLoop’s free ebook). I recently read Rework (Amazon affiliate) by Jason Fried and David Heinemeier Hansson, the founders of 37signals.  I really enjoyed this book because of the authors’ philosophies and approach to business, but also because of its straightforward concise communication  — no extraneous words, everything in there is purposefully written. One idea that stood out was that companies should hire great writers vs. those overly talented in their specific area of skill — unless … Continue reading

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Posted in Advertising, Copywriting, Tips

#1 Rule to Writing a Great Home Page

When it comes to writing the copy for your home page, you’re naturally eager to want to put your best foot forward, right?  But so often (I’m speaking from 1st hand and client experience), you end up putting too many feet forward, and the result is you overwhelm and confuse your website visitor… so they leave. The best way to write a great home page is just by following the classic K.I.S.S. rule – Keep It Simple Stupid (or Silly for those easily offended). When visitors arrive at your site, they are in a hurry to find out if you have what they want.  So your copy needs to communicate … Continue reading

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Posted in Copywriting, Website Design

Localized Search Engine Optimization (LSEO)

Some of you may have noted that when you’re doing a Google search the results seem to be more localized. If you type the query “Mexican restaurant” into Google you’ll get results from your area, not from all over the country or the world. You may also be aware of Google Places; which is something to look into and sign your company up if you haven’t already. These small changes show that there is a larger change underfoot, the change to localized search engine optimization. For some companies this is very important, for others it’s not very important at all. If you’re a company that feels your location is important, … Continue reading

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Posted in Advertising, Copywriting, Search Engine Optimization, Website Design

3 Key Components to a Good Website Design

Having a website is almost a professional prerequisite in today’s computer driven world, but there’s a big difference between having a good website and just having a website. While some companies need a huge web presence, other companies don’t need a lot of bells and whistles; for them simple is better. No matter what category you fall into, or if you’re somewhere in the middle of the spectrum, there are three key components to every good website design. Eye-Catching Design Everyone has heard the clichés about first impressions, but let’s be honest, they’re very important and oftentimes your website is your first impression on a potential customer. You want that … Continue reading

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Posted in About Tingalls, Copywriting, Search Engine Optimization, Website Design

Outsourcing Can Increase Your Bottom Line

Have you ever considered outsourcing your marketing or design projects to a freelancer? Did you know it can actually increase your bottom line? By outsourcing, your business can continue marketing in tough economic times and avoid the expense and commitment of hiring additional staff. Remember, the best outsourcing arrangements are partnerships. Ideally at Tingalls Graphic Design, we work with you, not for you. It’s a win-win relationship for both of us. As a business owner and/or decision-maker, consider the following benefits of outsourcing: Controlled Costs Cutting costs may not be the only reason to outsource, but it’s definitely a big one. By outsourcing, money is more readily available for use in … Continue reading

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Posted in About Tingalls, Advertising, Copywriting, Logo Design, Small Business Marketing, Tradeshow Marketing

Writing for the Web is Different

We firmly believe that if Shakespeare was around today and trying to write for the web he’d fail miserably. And it’s not just Shakespeare that doesn’t translate well from print to the internet, it’s a challenge for most traditional print writers to overcome the differences between print and the web. Web writing is different for a number of reasons the biggest reason is that people want their web content to be found on search engines, so they’re tailoring their writing to use search engine optimization (SEO) strategies which will earn them a higher ranking on a search engine results page. Writing using best SEO practices is very different than writing … Continue reading

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Posted in Copywriting, Search Engine Optimization, Small Business Marketing

3 Reasons You Should Use a Professional Writer

We often hear people say they can handle their company’s copywriting needs, or someone in the office can do it. This may be true but by using a professional writer you’re getting a better finished product that will grab the attention you want for all the right reasons and accurately convey your message.  Here are three reasons why our clients choose Tingalls’ copywriting services. Audience Perspective It’s easy to get so ensconced in your industry that you forget the outside world may not know all the terms and jargon you take for granted. A professional writer discovers who your targeted audience is and tailors the content to fit their industry … Continue reading

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Posted in Copywriting

Google Analytics: The Next Step

Once you’ve installed Google Analytics and played around with the basic features you can see how it can become a little addicting. Everyone loves feedback and Google is willing to give you tons of it. If you can devote the time to learn how to gather it and then turn it into working information you can gain some really valuable marketing data. Analytics Intelligence Monitor trends in your customer’s viewing habits to see what is driving their visits to your website. Maximize this information by tailoring the reports to suit your company image and marketing efforts to see what’s working for you. Advanced Segmentation With advanced segmentation you can pull … Continue reading

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Posted in Copywriting, Search Engine Optimization, Small Business Marketing, Tips

SEO 101: Selecting Your Company’s Keywords

The biggest driver of search engine optimization is keywords, it is the foundation that search engine optimization was built upon and is still pulling the search train. Just imagine how useful those little keywords are, you type in the words logo design and BAM! You’re given a list of businesses who do logo design, you’re given the definition of logo design, you find tools where you can make your own logos, etc. But notice how everything is related to logo design. Now, imagine you’re not optimizing your website for keywords and, although you do logo design, you never actually mention that phrase anywhere on your website. This means you will … Continue reading

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Posted in Copywriting, Search Engine Optimization, Website Design

What should I blog about?

By Tara Ingalls, owner Tingalls Graphic Design, LLC I’m often asked by clients what I blog, tweet and post about in social media. Here’s a short list we refer to on a daily basis: – support your clients! post news clips or accolades of your clients – share industry tips & tricks; be the first to comment on a new technique – introduce new employees or promotions in your company – help others by posting a simple solution to a common problem – note customer’s FAQs – boast your company’s successes, milestones, vision, mission – share client testimonials; When you say it about yourself it’s bragging, when they say it … Continue reading

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Posted in Copywriting, Social Media Marketing

To Blog or Not to Blog

What is the first thing that you think of when you hear the word blog? In the beginning blogs were basically online diaries and many people began to chronicle their daily lives and broadcast it on the internet. Blogs have since evolved and today have become wonderful marketing tools for businesses, but they can also have a downside. It’s clear that blogging has become an important aspect of social media and it’s a way that many people today find information and entertainment online. On the positive side blogs can also be a tool that businesses can use to boost their reputation, establish a harmonious company voice, assert expertise, and climb … Continue reading

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Posted in Copywriting, Search Engine Optimization, Social Media Marketing, Website Design

Professional Copywriting Services – NEW!

Tingalls Dzyn offers professional copywriting services for your website, emails, print, tradeshow and other materials. At Tingalls Graphic Design well-crafted written messages work hand in hand with eye-catching designs to engage the reader in the most effective, targeted and persuasive way. What you say is important! General Writing – Create content that gets your message across in the most effective way possible while shedding a positive light on your company and increasing credibility. Blog Writing – Blogs are a great tool to reach out to your customer base while establishing a company voice. Promote your business on a regular basis in a way that encourages lasting relationships. SEO Copywriting Services … Continue reading

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Posted in About Tingalls, Advertising, Copywriting, Email Marketing, Print Design, Search Engine Optimization, Website Design