Category Archives: Copywriting

Blogging 101: Original Content vs. Duplicate Content

In this installment of our Blogging 101 series we’ll be discussing content — which are the words we use in each of our blog posts. We’ve already talked about content length and quality, and now it’s time to take a look at original content vs. duplicate content. Original Content So, this one’s pretty straightforward. Original content is exactly what it sounds like: made from scratch, unique, one of a kind. It’s content that you’ve written yourself, even if that means you’ve drawn from other material (which you can site in your blog post) for the information. Google likes this type of content, and so do readers. Duplicate Content Remember when … Continue reading

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Posted in Blogging, Copywriting, Search Engine Optimization, Tips

Blogging 101: Blog Post Frequency & Length

In the fifth installment of our Blogging 101 series, we’re gong to cover optimal blog post frequency and length. These are two more pieces of the Search Engine Optimization (SEO) pie that need to be understood so they can be used effectively to reach more readers. Blog Post Frequency So, you’ve decided to start blogging and you’re wondering how many posts you should produce each week. And while one is better than none, and two is twice as good as that, the sweet spot for most businesses is three times per week. Why? Because it provides your blog with a good amount of fresh content each week, without producing too … Continue reading

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Posted in Blogging, Copywriting, Search Engine Optimization, Tips

Blogging 101: What are Tags & Categories?

In this installment of our Blogging 101 series, we’re going to talk about tags and categories —specifically what they are, and how to use them in your blog posts. Since tags and categories aren’t part of the actual writing of a blog post, they can easily be overlooked. But if you want to learn how to write a successful blog, you’ll want to make sure you include them in every post. Blog Tags Tags are keywords or keyword phrases that are placed in the tags region on the backend of your blog. Here’s what the input box looks like in WordPress: Tags are for search engines, and they let Google, … Continue reading

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Posted in Blogging, Copywriting, Search Engine Optimization, Tips

Blogging 101: The Art of Writing Awesome Blog Titles

In our last installment of Blogging 101: How to Write a Blog Post, we touched upon how to create good, clear blog titles — also known as headlines — for your blog. Your title is a critical element in helping your blog get read. When someone searches for a particular topic, and you are among the list of search engine results, your title — also referred to as a headline — is a deciding factor on whether or not someone clicks through to continue reading. Your headline is also what helps you get found by the search engines in the first place. Here are three factors that go into awesome … Continue reading

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Posted in Blogging, Copywriting, Tips

Blogging 101: How to Write a Blog Post

We’re often asked how to write a blog post in the most effective way. And although content will vary depending on your industry, customer base and company personality, there are certain contingencies you’ll want to meet to make sure each of your posts is awesome. How to Write a Blog in 6 Steps: Pick Your Topic This may sound obvious, but picking a topic in advance makes the process of writing a blog post more enjoyable, and less time consuming. We suggest creating a blog campaign for each month so you know all of your topics in advance. To do this, simply pick a topic for each post, create a … Continue reading

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Posted in Blogging, Copywriting, Tips

Blogging 101: What is the Purpose of a Blog?

A blog is a fantastic way for a business, individual or group to communicate with their readers quickly and easily. It also offers an opportunity for readers to provide instant feedback in a virtual venue — creating a two-way conversation. Blogs were originally called “web logs,” and they’ve redefined how we communicate online. Blogs have also altered the very fabric of the marketing model, moving us away from a selling philosophy and into an era of building relationships. In a nutshell, building relationships is the purpose of a blog. HOW BLOGS BUILD RELATIONSHIPS A blog can go a long way in making you a trusted, relevant resource. It has the … Continue reading

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Posted in Blogging, Copywriting

3 SEO Trends, What’s In and What’s Out

Ranking at the top of the search engines is the goal of many websites but not all of them know how to get to the top. There are a variety of different approaches you can take to improve your search engine optimization, some legitimate, others not so much. Tingalls Graphic Design stays on top of SEO trends and always recommends using best practices. To that end, we’ve come up with the latest SEO trends, what’s in and what’s out. IN – Good Content Content is king, especially in the world of websites. Targeting one or two keywords/keyphrases for each page and then using those keywords in content that is informative … Continue reading

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Posted in About Tingalls, Copywriting, Search Engine Optimization, Tips, Website Design

6 Website Best Practices to Attract Viewers

Most website are designed to attract viewers and yet there are sites that aren’t putting website best practices into use and are instead turning off customers or not drawing them in in the first place. Tingalls Graphic Design has pulled together six website best practices to help you attract and keep visitors to your website. 1)      Compelling content. The content on your website is meant to attract people and keep them there. If you’re writing for search engines or trying to be too clever with your content you may be turning away visitors in droves.  Tell people what they want to know in a straight forward, succinct manner and only … Continue reading

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Posted in Advertising, Copywriting, Search Engine Optimization, Website Design

5 Reasons Why You Should be Blogging

If your company isn’t blogging regularly, you may want to reconsider the blogging option. Below, Tingalls Graphic Design has collected five good reasons why you should have a company blog on your website and how it can help you promote your company, products, and/or services. SEO – Blogs help enhance your company’s search visibility or search engine optimization (SEO) in a couple of ways. Blogs give you a chance to use those all-important keywords in a legitimate way more frequently. Blogs should be touched regularly, showing that your website is current and still valid. Authority – Blogging about your industry and your products and  sometimes about topics that are only … Continue reading

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Posted in Copywriting, Social Media Marketing, Tips