Blogging 101: Using SEO in Your Blog
Whether you know it or not, you definitely are. The real question is, are you using SEO effectively?
Many of the topics we’ve already covered in this series contribute to successful SEO on your blog. If you’ve missed any of the Blogging 101 installments, you can find links to all of them below. Let’s take a look at one more element that needs to be discussed: the use of keyword phrases. But first let’s take a step back and answer the question …
What is SEO?
Search Engine Optimization is a multi-step process designed to help increase traffic to your website through the use of optimal keywords, relevant content and in-depth web analysis. SEO can improve your website’s ranking in search results — which can lead to increased sales and broader overall reach.
Keywords, and keyword phrases, are an important component to successful SEO. Here’s an overview of how to identify the best keywords for your business, so you can use them effectively on your blog (and your website, too!).
1) Sit with your team and identify keywords that you use in your industry to describe your business, products and/or services. Then identify what you believe customers are searching for on Google or Bing when they’re looking for what you do.
2) Look at your blog’s Site Stats. This will give you a good idea of what keywords people are currently using to find you. If there are some keywords that have high numbers, you’ll certainly want to continue using them when applicable. If you’re using WordPress, you can always install the Site Stats plugin if you need to.
3) Sign up for a Google Analytics account. There’s a free tool within Google Analytics called Keyword Planner that you can access online. Keyword Planner helps you determine which keyword phrases are optimal, and which ones you might want to avoid. All you need to use the Keyword Planner tool is a Google account, which is pretty easy to sign up for. Once you sign up, the next step is learning how to use the Google Keyword Tool.
If you don’t have the time or the inclination to perform keyword research, contact Tingalls Graphic Design. We’re happy to help!