Keep It Short: The Benefits of Brief, Clear Content
In a world where we’re berated with information, the last thing most people want is long-form copy that’s more metaphorical than understandable.
Don’t get me wrong, there’s always room for a brand’s personality & style to shine through. But we have to be as clear, brief & impactful as possible when broadcasting our messages — both electronically & in print — while making sure we connect on an emotional level with our audience.
Some great examples of this are “Just do it,” from Nike, and “Think Different,” from Apple.
Even this blog post is designed to be incredibly short. It’s a great exercise for our minds, which trains us to say more with less words.