Tingalls Blog - Marketing Tips & Tricks

Writing for the Web is Different

We firmly believe that if Shakespeare was around today and trying to write for the web he’d fail miserably. And it’s not just Shakespeare that doesn’t translate well from print to the internet, it’s a challenge for most traditional print writers to overcome the differences between print and the web. Web writing is different for a number of reasons the biggest reason is that people want their web content to be found on search engines, so they’re tailoring their writing to use search engine optimization (SEO) strategies which will earn them a higher ranking on a search engine results page. Writing using best SEO practices is very different than writing […]

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Posted in Copywriting & Blogging, Marketing, Search Engine Optimization

How to Create “Link Juice”

Link juice is a search engine optimization (SEO) term you might hear thrown about, but the most basic definition of link juice is link building or sharing the links for companies you recommend and them, in turn, sharing your website link. Link juice is the life blood of search engines and it is something most websites covet. So how do you create link juice and become a part of this search circulatory system? Create content that people will want to link to, that they’ll post, recommend, and refer others to. Basically, the more people that recommend you, the more authoritative or useful you appear to the little “spiders” sent out […]

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Posted in Marketing, Search Engine Optimization

What is Link Building and Why is it Important?

A link on a website is a direct connection that when clicked hops the reader directly from your website over to somebody else’s. It’s something most of us use every day when we’re online, even just Googling something and following that link to the company we want is taking advantage of this little bit of technology. Having other websites add a link to your company on their site is considered a rave review by the search engines. Adding more outbound links to your site typically helps your link building but it’s the incoming links that really give you an advantage over your competition. Link building is a proven and verified […]

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Posted in Marketing, Search Engine Optimization

3 Reasons You Should Use a Professional Writer

We often hear people say they can handle their company’s copywriting needs, or someone in the office can do it. This may be true but by using a professional writer you’re getting a better finished product that will grab the attention you want for all the right reasons and accurately convey your message.  Here are three reasons why our clients choose Tingalls’ copywriting services. Audience Perspective It’s easy to get so ensconced in your industry that you forget the outside world may not know all the terms and jargon you take for granted. A professional writer discovers who your targeted audience is and tailors the content to fit their industry […]

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Posted in Copywriting & Blogging

Are your PDFs SEO Friendly?

Some people shy away from using PDFs on their websites because they’re afraid that this format cannot be scanned by search engines. But rest assured, your PDF can and will be included in search engine rankings. This means that each and every PDF you use on your website should be optimized to take advantage of the content and to boost your rankings. So how do you make a PDF SEO friendly? Text Based PDF Search engines can crawl through content on text based PDFs, not on image based ones so you need to create your PDFs with text editing software, like MS Word, and not in image editing software, like […]

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Posted in Search Engine Optimization, Tips, Website Design

10 SEO Tips for Small Businesses

1)    DON’T Get Banned – It seems weird to start a list of things to do with a “don’t” but betting banned from a search engine is the number one thing you do NOT want to happen. Learn the difference between legitimate keyword placement and link usage and the stuffing that spammers use to “trick” search engines to rank them highly. Search engines are cracking down on this and banning repeated violators so it’s key to use SEO techniques as a tool and not to abuse them. 2)    Blog! – There is a catchphrase you’ll constantly hear when talking about websites and search engines and that is “content is king” […]

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Posted in Advertising, Marketing, Search Engine Optimization, Tips

Google Analytics: The Next Step

Once you’ve installed Google Analytics and played around with the basic features you can see how it can become a little addicting. Everyone loves feedback and Google is willing to give you tons of it. If you can devote the time to learn how to gather it and then turn it into working information you can gain some really valuable marketing data. Analytics Intelligence Monitor trends in your customer’s viewing habits to see what is driving their visits to your website. Maximize this information by tailoring the reports to suit your company image and marketing efforts to see what’s working for you. Advanced Segmentation With advanced segmentation you can pull […]

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Posted in Copywriting & Blogging, Marketing, Search Engine Optimization, Tips

Google Analytics Basics

Now that your website is live, you’ve seen customers interact with you through it and you know that people have found your business after doing an online search and landing on your webpage, then what? Are you getting as much value out of your webpage as you could be? And how do you know what people are responding to when they discover your online presence? Google Analytics is one great way to see deeper into your website and uncover more about the traffic and your marketing effectiveness. Armed with the following information you can find through Google Analytics you’re better able to target your audience, strengthen marketing initiatives and convert […]

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Posted in Marketing, Search Engine Optimization

The Most Important SEO Component

Search Engine Optimization (SEO) is really a complex field that changes almost daily so if you’re a little confused, don’t worry almost everyone else is too. The key thing to remember is that SEO is crucial in today’s computer driven world, and here’s why. The three big search engines (Google, Bing, Yahoo) are where most commercial traffic finds websites. If these search engines cannot find your website then almost no one else can find you as well. By optimizing your site to “play nice” with the major search engines you’re more likely to get found by them and by potential customers. In a nutshell, that’s why SEO is important. Why […]

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Posted in Advertising, Marketing, Networking, Search Engine Optimization, Social Media Marketing, Tips

Social Media Networking

Everyone has heard the adage that it’s not what you know but who you know.  Now, while what you know is important, it is true that in business who you know is critical. You could be the best hair stylist around, but if no one knows you and what you do, how will you ever get any business. Networking with other professionals and people in the community not only gets your company name out there, it creates a personal connection that is more appealing to people than simply a listing in a telephone book or on the internet. Today we’re in the midst of a networking revolution with the rapid […]

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Posted in Networking, Social Media Marketing, Tips

3 Key Components to a Good Postcard/Brochure Design

If you’re handing out print materials to your customers there are three key components that will help you create good print marketing materials. It doesn’t matter whether you are considering a simple postcard or a more complicated brochure; these tips will make your material more inviting and informative to the public. Defined Purpose The very first question you should ask yourself before designing a postcard or a brochure is what is your goal or your purpose. What are you trying to tell your audience? What action do you want them to take? You may find that you actually have a couple goals; perhaps you want to tell them about a […]

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Posted in Advertising, Print & Package Design

SEO 101: Selecting Your Company’s Keywords

The biggest driver of search engine optimization is keywords, it is the foundation that search engine optimization was built upon and is still pulling the search train. Just imagine how useful those little keywords are, you type in the words logo design and BAM! You’re given a list of businesses who do logo design, you’re given the definition of logo design, you find tools where you can make your own logos, etc. But notice how everything is related to logo design. Now, imagine you’re not optimizing your website for keywords and, although you do logo design, you never actually mention that phrase anywhere on your website. This means you will […]

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Posted in Copywriting & Blogging, Search Engine Optimization, Website Design

B2B Facebook Tips

Social media is changing the way people communicate with each other and businesses, receive information, make purchases, and interact daily with the internet. But does your business need a Facebook page? The short answer is yes, in fact the answer is a resounding YES! Why your Business to Business Company (B2B) needs a Facebook page? A Facebook page improves your company’s chance of being found by search engines Free advertising that reaches people who “like” you already Establish a top of mind position with your Facebook community Another communication channel between customers and your business Potential clients ARE on Facebook What ways to improve Facebook interaction? Enable comments, friends cant […]

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Posted in Advertising, Marketing, Social Media Marketing

Tips for Small Companies to Increase Business

Being a small business, you don’t have the resources your bigger competition does but you do have the advantage of being more directly connected to your clients so how do you turn this into your biggest asset and use it to increase business? Give Them More than They Expect If you promise a client the moon and the stars and fall short of your promises you’re going to look bad and the client may never return. But if you promise them a reasonable and adequate job for a fair price and then end up giving them the moon and the stars that client is not only going to come back […]

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Posted in Marketing, Networking, Tips

Create Your Own QR Code

Below are instructions on creating your own QR Code: 1. Visit a QR code-generating website, i.e. Delivr 2. Add your website address, text message, calendar event, facebook link, etc. using the fields provided and voila! 3.  Download the file and add it to your marketing or promotional items. We also found a really neat website that allows you to watch  a QR Code as it’s being built. Check it out – www.qrstuff.com

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Posted in Tips

Saying “I Do” to Your Logo

Are you married to your logo? You should be. It might sound silly, but committing to a logo for your business is a lot like committing to a life partner or spouse. It can leave a good or bad impression on your friends, family and clients. It can speak on your behalf when you’re unavailable. It can be a positive, rewarding and life changing partnership or end in disaster and debt. Anything worth doing, whether cultivating a relationship or developing your business, is worth doing right. So why do some business owners settle for mediocre logo design? For the same reasons some individuals settle for a less desirable partner. They’re […]

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Posted in Logo Design