Tingalls Blog - Marketing Tips & Tricks

Separating the Amateurs from the Professionals in Graphic Design

Sometimes too much of a good thing is actually a bad thing. This can happen in a lot of places, but we’re particularly sensitive to it when it comes to graphic design. At one point everyone held a crayon in their hand and realized that they could color and draw. It was exciting, rewarding and you needed more. Eventually, you packed as many crayons as you could into your pudgy little hand and tried coloring with all of them at once, with varying degrees of success. This is basically what happens when some people discover graphic design, and we’re all for it. We want people to experiment and learn how […]

Read More
Posted in About Tingalls, Website Design

Why Isn’t My Website #1 on Google?

This is a question that haunts many companies, the all important Google page rank, the standard by which all is measured in your industry. Or is it? Let’s first clear up one misconception. Having a high ranking website isn’t the end-all-be-all-crowning-accomplishment of a website. Higher ranking websites on Google can bring you additional traffic, but if you have a bad website that doesn’t offer a good user experience you won’t get conversions anyway. The lesson here – focus on creating a great website with a good user experience that converts those viewers into customers. That said – you still want that #1 Google position. So why does your competition rank […]

Read More
Posted in Search Engine Optimization

Brochure vs. Palmcard: Picking the Right Print Advertising

Once upon a time every company believed they needed to have a brochure so they rushed out to have one printed that included a ton of information about their company and possibly a few pictures. Quite often not a lot of thought went into the creation of a company brochure, it was just something you had to have. Today that’s changed and many businesses are trying to be more streamlined in their marketing approach and gathering clients. For some companies a trifold brochure still makes the most sense but for other companies a smaller palmcard with only two sides is the better choice. And, in some cases, a company may […]

Read More
Posted in About Tingalls, Print & Package Design

Changes to Google Analytics: i.e. Organic Keywords

Sometimes it seems as if Google changes more often than the weather in Wisconsin and all we can do is bring an umbrella and prepare for the downfall. Many of our clients like using the Google Analytics tool because it’s a free analysis of their website, providing them with detailed information on how many people are visiting their pages, which pages are most popular, what days attract more customers, how many more customers came during a promotional event, what keywords people are using to find the website – oh wait! Google Analytics will no longer be providing keyword information. For avid fans of analytics this will come as a big […]

Read More
Posted in Search Engine Optimization, Tips

New Google Changes to Search Algorithm

Google has done it again, they’ve just announced another change to their algorithm but this one is expected to have a very significant impact, possibly affecting up to 35% of all searches. The new focus of the algorithm is on getting fresher and more-timely results for queries. Many Google searches are time sensitive and the people searching want the most recent news or cutting edge information and Google is now attempting to respond with up to the minute fresh information. What does this mean to website owners? It means that keeping current on your website and adding news or blogs will help your website appear fresh and packed with news. […]

Read More
Posted in Advertising, Search Engine Optimization, Tips, Website Design

5 Reasons to Continue with Print Marketing

Social media is growing daily with more and more outlets for businesses as well as individuals and more people embracing the technology as a way of life. But will electronic media ever swallow up print marketing? We don’t think so and here are our top 5 reasons why. There’s Credibility in Print Anyone can publish anything online, accuracy and reliability aren’t necessarily inherent in information found on the internet. But print carries a sense of credibility which boosts the reliability of a company. It’s Tangible There is something to be said about a piece of advertising that is tangible, one that you can hold in your hands, tuck in your […]

Read More
Posted in About Tingalls, Advertising, Print & Package Design

Play by Search Engine Rules

Almost every website is hoping for that coveted #1 position on Google and there are a variety of ways to get there, legitimate and not-so-honest methods. The important thing to remember is legitimate search engine optimization (SEO) is an integral part of your website and will help you throughout the site’s lifespan. Spammy or SEO trickery will harm your website in the long run and can even get you booted off of a search engine. Tingalls Graphic Design always plays by search engine rules and would love to help you with your SEO strategy. No Keyword Stuffing Keywords and keyphrases are very important to your website, using them frequently and […]

Read More
Posted in Search Engine Optimization, Tips

Beware of SEO Scams

You’ll notice that Tingalls Graphic Design has added some Search Engine Optimization (SEO) services to our roster and we’re proud to announce that our clients have seen results in the placement of their website on search engines, especially the coveted Google. But we’ll never guarantee that you’ll get a first place placement on Google or even that you’ll reach the first page because this is something no one can ensure. That’s right, whether you’re using good, legitimate SEO techniques or if you’re trying every dirty trick in the book you still cannot guarantee placement on the search engines. We felt it was important to point out this fact because lately […]

Read More
Posted in Search Engine Optimization, Tips

Negative Space in Logo Design

Negative space is the area around and between the subject of an image. It’s often an overlooked principle of design but it’s almost as important as the subject itself as it gives the eye a place to rest and can increase the overall effectiveness of the composition. Sometimes negative space is referred to as white space, but this can be confusing as it’s often not white. Using negative space in your logo design is important as it creates aesthetic composition and a general feel to the logo itself. A very busy logo with little negative space may be perceived as active, exciting or cluttered. A logo that features a lot […]

Read More
Posted in Logo Design, Print & Package Design

Using Social Media for Trade Shows

Trade shows are unique marketing opportunities, you get access to a large group of people who are there because they’re interested in some aspect of your industry, but your competition might be literally right next to you. So how do you maximize your presence at a trade show and make the most out of your exposure? By using a multipronged social media approach you can touch people before during and after the event and work to establish relationships rather than just brief encounters. Types of Social Media There are a number of social media outlets that can be brought into your trade show marketing plan, each has its own strengths […]

Read More
Posted in Social Media Marketing, Tradeshow Marketing

Getting Friendly with QR Codes

A while back we introduced you to QR codes, but what do you do with this new found friend? Well, if you use your QR codes well and take advantage of the benefits their friendship has to offer you can quickly turn them into your business’s BFF. If you’re still asking, “What is a QR code?” we’ll briefly explain. A QR code is a barcode that is adapted for use with smart phones. Basically, that’s all a QR code is. But what makes QR codes special and a wonderful tool for marketing and branding is that it can be tailored to bring a smart phone user to any website you […]

Read More
Posted in Social Media Marketing

An Easy Way to Incorporate Social Media

Too many people shy away from using social media as a business marketing tool because they feel it’s too difficult or it will take too much time. We think that social media should be an important part of your marketing plan and will be even more important in the future, so we’ve come up with a quick and easy way to check your social media marketing regularly without wasting a lot of time. Facebook Add a post about your company, a link to your blog, breaking industry news, a consumer tip, a contest, sale announcement – anything that readers will be interested in and might encourage participation. If you belong […]

Read More
Posted in Marketing, Social Media Marketing, Tips

What is Google +1

Google +1 is different than Google Plus, although they both were rolled out at roughly the same time. The +1 is a way to “like” or recommend a website or business to others while Google Plus is a new social media outlet that is designed to function in a manner similar to Facebook. If you have a Google account, typically this is an email or Gmail account, then you can begin recommending your favorite websites and businesses. Do a simple Google search, of the results that appear you’ll see a small box with a +1 in it to the right of the company name. This is where you click to […]

Read More
Posted in Marketing, Search Engine Optimization, Tips