Pinterest is quite possibly the hottest thing to come along in social networking since Twitter, or perhaps even Facebook. As with any new social media venture, marketers are looking at it to see if it […]
Social media is changing the way people communicate, there is no question about it and it’s not going away. A decade ago we heard of people not having land line phones and only using cellular […]
Having a website is almost a professional prerequisite in today’s computer driven world, but there’s a big difference between having a good website and just having a website. While some companies need a huge web […]
LinkedIn is a social media website that helps professionals connect with each other and it provides a forum for people to find answers from experts in the field. It does seem a bit overwhelming and […]
Having contact information on every page of your website might seem redundant, especially when you’ve got an entire contact page, but you want it to be as easy as possible for customers to reach you. […]
If you’re considering replacing your company’s logo or you’re trying to come up with your first logo design, there are three key components to a good logo design that will help you find a logo […]
Have you ever considered outsourcing your marketing or design projects to a freelancer? Did you know it can actually increase your bottom line? By outsourcing, your business can continue marketing in tough economic times and avoid […]
Link architecture is the way you link internally within your website. If your goal is to create a website that is search engine friendly and easily found by people doing a search on Google, Yahoo, […]
Search engine optimization (SEO) is a dynamic field designed to make your website more appealing to both human searchers and search engines. By following the guidelines listed below you’re website will establish a firm SEO […]
You put a lot of thought into your company colors, the images or icons you’ll use to represent your company, the placement of elements on your website and print materials, but did you stop to […]
A quick search on Google and you’ll find a number of graphic design and marketing companies give you lists of reasons why you need a company logo. BUT not everyone needs a logo. Having a […]
Before comparing branding and logos let’s take a step back and define what each element is. A logo is a symbol that consumers can quickly recognize as belonging to a business, product(s) or service(s). A […]
Sometimes too much of a good thing is actually a bad thing. This can happen in a lot of places, but we’re particularly sensitive to it when it comes to graphic design. At one point […]
This is a question that haunts many companies, the all important Google page rank, the standard by which all is measured in your industry. Or is it? Let’s first clear up one misconception. Having a […]
Once upon a time every company believed they needed to have a brochure so they rushed out to have one printed that included a ton of information about their company and possibly a few pictures. […]
Too many companies design their own company logos and then end up with a product that is unreadable, confusing and doesn’t portray them in the best light possible. Your logo should stand on its own […]