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Link Architecture and Your Website

Link Architecture

Link Architecture


Link architecture is the way you link internally within your website.  If your goal is to create a website that is search engine friendly and easily found by people doing a search on Google, Yahoo, or Bing then your link architecture is important.
You may think the humans that visit your site would prefer a search box to navigate around your site, but the search spiders that crawl around your site do not stop to type in a search query. And ultimately you want those spiders to find your pages and rank them or you’ll never get human eyes at all. This means that your most important pages are either clickable right from the home page or very, very close.
It’s also easier for the search engine spiders to navigate through text links than some of the latest technologies. It may not be especially fancy or cutting edge, but your audience and the search engines understand what you’re trying to convey.
If you’re using text to embed links it’s important to do it in a way that is logical, informative and easy for humans and spiders to understand. Let’s say you’re selling lamps and you have eco-friendly ones you’d like to promote. You can say “Click here, to see our eco-friendly lamps.” and have the “click here” portion embedded with your link, but that’s not the best approach. A better way to embed that link would be to say something like, “We now carry eco-friendly lamps online and at our store.” In this bit of text you’d embed the link in the words “eco-friendly lamps”. And now your link is more informative, compact, and not repetitive, which the search spiders will love.
For all of your website design issues, contact Tingalls Graphic Design.