Having a website is almost a professional prerequisite in today’s computer driven world, but there’s a big difference between having a good website and just having a website. While some companies need a huge web presence, other companies don’t need a lot of bells and whistles; for them simple is better. No matter what category you fall into, or if you’re somewhere in the middle of the spectrum, there are three key components to every good website design.
Everyone has heard the clichés about first impressions, but let’s be honest, they’re very important and oftentimes your website is your first impression on a potential customer. You want that impression to be a good one, especially since you’re not personally on hand to tailor that initial introduction. This is why you really need to think about your audience and develop an eye-catching design that is appealing. Once you’ve caught a viewer’s eye, you need to have a site that is easy to understand and navigate while maintaining that original feel that appealed to them in the first place.
Good Keyword Rich Content
What you say matters and how you say it may matter even more. Websites are basically at the mercy of the three major search engines (Google, Bing and Yahoo). If these search engines like your website they’re going to rank you higher than your competition and you’re going to be discovered by more potential customers. Quality, search engine optimized content that is legitimately stacked with well-researched keywords is one of the BEST ways to design an informative, useful and search engine friendly website.
Now that you’ve caught the eye of your audience and you’ve garnered the approval of the search engines, you’ve got to give those visitors to your website the information they’re after and prevent them from racing off to another website. What information do your customers ask for? What information do you want to give them? What information would they find helpful if they knew it existed? These are key questions to ask yourself, and then, make it easy for website visitors to find this information. Incorporate navigation buttons that bring you to videos, testimonials, case studies, a price sheet, FAQ, links to your social media, etc. Be their tour guide, taking them directly to what they want to see without confusing them with a lot of extras.
Basically, the goal of every website is to attract customers through eye-catching designs and a high search engine ranking, keep customers on that website by making it easy for them to get the information they want, then make them want to return again and again to soak up expert advice and information or to initiate contact for their business needs.
If you need a website or want to freshen your existing site up a bit, contact the design professionals at Tingalls to get the most out of your web presence.