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Category Archives: Website Design
Case Study: Find A Wrench Website
This month’s Tingalls case study highlights Find A Wrench website. View what we’ve designed, how the process works and the results Continue reading
Posted in Logo Design, Print Design, Website Design
How to Use SEO Keywords on Your Website
Want to learn how to use SEO keywords to get your website found and drive more traffic to your site? We’ve got the information you need plus a handy SEO checklist to get you started. Continue reading
Can Your Web Design Pass the Five Second Test?
You know the saying; you never get a second chance to make a first impression. It’s logic that also applies to your company’s website. Wouldn’t you like to know right away people’s first impression when they hop onto it? Luckily, there’s a short test (five seconds short to be exact) that can do just that. The five-second test is a method that’s easy to conduct without a lot of setup and gives you valuable results fast. Acting on the results this logical method offers could be the difference between an engaged audience that goes on to gather more information on your website or one that bounces off to another site … Continue reading
Posted in Branding, Tips, Website Design
5 Smart Ways to Optimize Your Website for Google
By Catherine Bell, Copywriter To be successful, your website has to be more than just a pretty face. Your site also needs to provide a great user experience and attract the attention of the Google search engine. This means that the SERP (search engine results page) is critical to the success of your site. Luckily, we have five easy ways to get your SERP looking and feeling great. 1) Keep It Fresh Your website content should be relevant, well-written and original. Keep your content fresh with regular updates and posts that engage with your readers. Including testimonials and reviews will create user-generated copy that will be on target and interesting … Continue reading
Does the New European General Data Protection Regulation (GDPR) affect my Business?
By: Paloma Kennedy, Attorney with Boardman & Clark, LLP Have you noticed lately how many websites have sent you an email or requested you to agree to their new, updated privacy policy or terms of service? This is due to a new EU regulation that was passed May of 2018, called the General Data Protection Regulation (GDPR). The GDPR affects any business that collects or processes EU resident information, which includes an EU resident’s name; address; IP address; cookies; health, racial and ethnic data; political opinions; and sexual orientation – regardless of whether the collection or processing of this data is intentional. The regulation requires business owners to implement safeguards … Continue reading
Posted in Website Design
Tingalls Collects 4th Consecutive Award for Madison’s Best Website Developer from InBusiness Magazine
Tingalls Graphic Design is wrapping up 2018 on a high note with the announcement that, for the fourth consecutive year, they’ve been voted the area’s best website development company in InBusiness Magazine’s Annual Executive Choice Awards. The winners are determined by majority vote of write-in ballots from 1,000 Madison executives, business owners and decision makers and honor businesses across a variety of industries for excellence and proven success. Tingalls Owner and Creative Director Tara Ingalls says this kind of acknowledgement is what fuels her passion every day. “We’ve served well over 1,000 clients since I founded the firm in 2000, and we strive to bring energy and creativity to projects … Continue reading
Posted in About Tingalls, Website Design
7 Ways to Ninja the Hackers Away From Your WordPress Website
Are you worried about hackers getting into your WordPress business website? If so, you certainly aren’t alone. Cyber threats are a much bigger concern than they used to be, and with so many large organizations being affected by online attacks, smaller businesses are paying more attention to online security than ever before. While it’s true that a lot of smaller companies and organizations are susceptible to cyber hacking, it’s generally because they don’t follow basic online security best practices. To help you avoid being an easy target for thieves on the internet, here are seven ways you can keep hackers at bay from your WordPress site… #1 Use Strong Passwords … Continue reading
Posted in Tips, Website Design
Why Choosing the Right Website Platform is Crucial to You
When it comes to web design for your business, which details are important to you? If you’re like most of the business owners we meet with, you’re probably concerned about the look of your website, and whether you can use the layout and content to attract new customers from Google and Facebook. What business owners tend not to think about is the platform their new websites will be built upon. Most have heard of WordPress, Drupal, Magento, and Shopify, but they don’t get concerned with the specifics. They want a good website, and good results, but don’t have the time or technical expertise to worry about the various applications involved. … Continue reading
Posted in Marketing, Website Design
6 Reasons Why DIY Websites Are Not Effective
Have you ever watched one of those do-it-yourself shows on television? They don’t just make it look easy to renovate a bathroom or a kitchen, they make it seem like fun! Of course, the reality feels just a little bit different when you’re knee-deep in broken tiles. The same analogy could easily be used for DIY websites. No matter where you look these days, there is a new service offering you a set of ready-made designs and templates at virtually no cost. It makes you wonder why you would spend your money hiring a professional web designer when you could just make a website on your own. Here are 6 … Continue reading
Posted in Website Design
It’s a Hat Trick – Tingalls Voted Madison’s Top Website Development Company for 3rd Consecutive Year
For the third year in a row, local Madison business leaders have voted Tingalls Graphic Design the area’s best website development company in InBusiness Magazine’s 2017 Executive Choice Awards. The firm also took top honors in the same category in 2015 and 2016. Winners are chosen by fill-in-the-blank majority vote by Madison executives, business owners and decision makers, having achieved top-of-mind awareness in the business community and representing the best of the best in local professional services. Tingalls Graphic Design, under the leadership of Owner and Creative Director Tara Ingalls, achieved another major milestone in 2017: During their 17th year in business, the firm celebrated serving its 1,000th client. “At … Continue reading
Posted in About Tingalls, Website Design
Tingalls Design vs. “The nephew’s girlfriend’s brother’s best friend” Website Designer
Your website will most likely be the largest investment you make to round out your company’s marketing efforts. Do you really want to leave the success of your online presence in the hands of someone who’ll design it for a six-pack of beer? Below are five important factors to consider with your website design that will push Tingalls Graphic Design to the top of your list. 1. Experience. How many professional and successful websites has your nephew created? Since 2000, our firm has designed and developed 100s of websites. We stay on top of current design trends, coding platforms, and know the ins and outs when it comes to what … Continue reading
Posted in Website Design
Your New Website is Live…Now What?
There are few things more exciting than watching a brand-new website launch. That beautiful, eye-catching homepage you worked so hard to perfect is finally ready to start impressing customers and pay back your investment. As you bask in your excitement and enthusiasm, though, please remember the launch of your new website is just the beginning. In order for customers to find your new website and appreciate it, you need to promote it to ensure you are positioned for online success. Here are six quick-and-easy tips to get you the results that you want. #1 Announce Your New Website to the World You’re excited about your new web presence. But your … Continue reading
Posted in Tips, Website Design
Google, Madison Web Design, and Mobile Devices
While it’s our job to design websites, we also work to educate the men and women that we work with about the finer points of maintaining their websites and attracting customers from the Internet. That’s why we’re making sure businesses know just how important it is to upgrade to a responsive web design. It’s our job as a leading Madison web design team to remind them that the mobile market is bigger than you might think. In case you aren’t sure why it’s such a big deal to upgrade to a responsive website, let us walk you through web design and mobile devices… There are no excuses for not having … Continue reading
Posted in Google, Website Design
Do You Want the Cheapest… or the Best Website Design?
Most business owners don’t have the time to scout and select a new web designer. Instead, they need to find a stable team who can build and maintain a successful online presence that will be useful and profitable for their company for years to come. However, web design is not an area where most businesses have a lot of expertise, so they go with what they think is most efficient and most profitable. We can easily compare the website design process with another situation where the average consumer has to make a huge buying decision that they’ll have to live with for a few years – the process of buying … Continue reading
Posted in Search Engine Optimization, Website Design
10 Google Analytics Stats You Should Be Watching
Do you ever wish you could have your customers tell you exactly what they want from your website? Wouldn’t it be nice if they would let you know in advance which articles they would read, offers they would respond to, and ads they would find compelling? While you’re not likely to get these kinds of insights in an email or survey, the information isavailable to you if you know where to look. The only problem is that most business owners and marketers ignore the one reliable source of data they have on customers and behaviors: Google Analytics. Completely free and immensely valuable, Google Analytics can tell you a great deal about where your … Continue reading
Posted in Tips, Website Design
Price and Value in Website Design
There are a lot of companies out there offering unbelievably low rates on business website design—both here in Madison, Wisconsin and around the world. You certainly could hire one of them to design your online presence, and you’ll probably save lots of money in the process. But, you might end up getting a lot less than you bargained for… The reason for this comes down to one simple fact: When you invest in a new business website design, you aren’t looking for a new design, or set of pages. Instead, you’re trying to get a tool that will help you reach new customers and make a great impression on the … Continue reading
Posted in Website Design
What Makes a Great Website?
Lots of business owners who meet with us know they need a website, but they don’t necessarily know what that website should look like, or what it has to include. What they want to know, really, is what makes a great website design? Which elements make your online presence stand out? The answer is going to differ a bit depending on the business and situation, but here are a few things your website simply must have to be exceptional: A killer first impression – When someone looks at your website for the first time, they need to know that it’s for a great company, and to get an instant sense … Continue reading
Posted in Copywriting and Blogging, Website Design
7 Reasons to Add Video to Your Website in 2017
There are a lot of things you can add to your website to generate more sales leads, but few are as simple or effective as introducing online video. If you haven’t given video marketing a try yet, here are seven reasons we think you should make it a focus in 2017… #1 Video is Engaging Psychological studies have shown what we all recognize intuitively – that video captures attention in a way that still images and text can’t. Video engages us on an emotional level, making it more memorable and harder to ignore. #2 Video Clips Drive Conversions Because it is emotionally engaging, video can help drive decision-making by web … Continue reading
Posted in Videography, Website Design