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How Graphic Designers Can Up their Credibility Factor — Part 1

Have you ever met someone who was obviously an expert at something? Probably. But have you ever met an expert that you would absolutely never work with because you had no respect for them, or they were so un-together they had no actual credibility? As a graphic designer, in order to reach your highest potential, being an expert isn’t enough. That’s why Tingalls Graphic Design has put together the following list of things you can do to improve your credibility and gain more respect from customers. Be Yourself Don’t try and be someone you’re not, or match some perception of what you think a graphic designer should be. Let your […]

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Posted in Graphic Design, Tips

Triumphing with Twitter

To many, Twitter is quite the strange bird. Trying to figure out how to successfully use it can feel like attempting to get all the sides of your Rubik’s Cube (remember those?) to be the same color. The good news? It’s not as hard as it seems, but you’ll need to make a significant time investment if you want to triumph on Twitter. Let’s take a look at some of the best practices you can take to accomplish this, as well as whether or not Twitter is the right social media platform for your business to be on in the first place. Is Twitter Right for You? The easiest way […]

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Posted in Social Media Marketing, Tips

The Best Way to Set Up Your Blog: Subpage vs. Subdomain

In our previous series, Blogging 101, we talked extensively about many of the best practices associated with writing a blog. But what about the hierarchy of how your blog is set up? In other words, is it set up as a subpage or a subdomain of your website? If you’re not a web designer or copywriter, you’re probably scratching your head wondering what the difference is between the two. Have no fear! Tingalls Graphic Design is going to define each of them, as well as let you know which one is the better choice when you have a blog associated with a website. Your Blog as a Subdomain In a […]

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Posted in Copywriting and Blogging, Search Engine Optimization, Tips

The Best Way to Set Up a Facebook Fan Page

For many business owners, a Facebook Fan page can be a great asset in connecting with customers, sharing products or services, or stating your opinion on a topic that’s relevant to your audience. Setting up this page correctly is a critical factor in how successful it can become. We’ve seen Facebook Fan Pages set up in a way that actually hurts a business. That’s why Tingalls Graphic Design is sharing some best practices that you can act upon today. Step 1: Begin with Your Personal Facebook Page Since most people already have a personal Facebook page, we’re not going to dive into how to create one in this article. If […]

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Posted in Social Media Marketing, Tips

A New Breed of Social Media Management Tools

In a recent post, Tingalls Graphic Design reviewed three very good social media management tools. But being the geek that I am, I recently decided to do some additional research to see if the landscape for these niche products had changed. Sure enough, it has. In this article, I’d like to share two of my favorite new social media management tools — Sendible and Sprout Social — reviewing the positive and negative aspects of each. SENDIBLE I’ve been using Sendible on a weekly basis for a little over a month. I first came across this app because I was looking for a social media scheduling tool that worked with Pinterest. […]

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Posted in Social Media Marketing, Tips

Is an Exhausted Brain More Creative?

I recently stumbled upon an article at Inc.com called 6 Surprising Ways to Become More Creative. It got me thinking about how the creative process is affected by internal and external influences. One thing the article suggests is that exhaustion is a catalyst to creativity. But does exhaustion really get your creative juices flowing? Or is the research behind this statement all fluff? According to the article, optimal productivity is attained when you’re most awake and alert. Morning people do best at dawn, while night owls do better after the sun goes down. “But when it comes to creativity, you should just throw this conventional wisdom out the window.” Research […]

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Posted in Creativity, Tips

Tracking Your Networking Success (or Lack Thereof)

In our recent blog post, Networking is Still a Viable Way to Grow a Business, we talked about five tips to help determine what types of networking groups are best for you to join. But once you find groups that are a good fit for you and your business, how do you track the actual effectiveness of the group to see if it’s generating business leads, or business insights, on a regular basis? Assuming that you are a regular attendee of the group, is it really worth your while? To answer these questions, you’ll first need to determine your intention for joining the group in the first place (which hopefully […]

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Posted in Networking Tips, Tips

Networking is Still a Viable Way to Grow a Business

There was a time when a handshake was our social media. Live conversation, awkward pauses, and the exchange of business cards were our means of disseminating information to each other. And although the Internet has permanently changed the business landscape, networking is still an excellent way for many businesses to be more involved in the community, and grow their business. That being said, you may not want to join the very first association or group you stumble upon. Doing some research to find a networking group that offers value to you and your business — either with educational opportunities, or potential to meet customers in your niche — can go […]

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Posted in Marketing, Networking Tips, Tips

Creating a Successful LinkedIn Page, Part 3: Adding Connections

How many LinkedIn connections do you have? Did you know that the amount of connections on your LinkedIn account affects where LinkedIn ranks you? As a matter of fact, if you can attain 500+ connections, LinkedIn considers you a “power user,” which can give your page an immense boost in authority. Now just hold on, before you go and attempt to connect with everyone in your “people you may know” section, let’s examine legitimate ways to increase your connections so you can rise up in the LinkedIn algorithm while extending your reach on LinkedIn. 1. Search for colleagues you know (or knew) at your current job, as well as previous […]

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Posted in Networking Tips, Social Media Marketing, Tips

Creating a Successful LinkedIn Page, Part 2: Skills & Endorsements

Have you ever received an email from LinkedIn stating you’ve been endorsed? It’s always a nice feeling to know that someone you know took the time to give you a shout-out for a specific skill. But what about when the skill is something irrelevant, or something you don’t want highlighted? The good news is that you now have much more control over the “Skills & Endorsements” section of your LinkedIn profile page. Even better news is that this section can have a positive effect on the value of your LinkedIn page, which means you’ll rank higher when people are looking for what you do. Let’s take a look at how […]

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Posted in Networking Tips, Social Media Marketing, Tips

Creating a Successful LinkedIn Page, Part 1: Your Profile

Are you on LinkedIn? If you’re a business owner, do you have a company page? LinkedIn can be a powerful tool for connecting with others, and for acquiring business leads — but setting up a page and connecting with a few colleagues isn’t enough. You’ll need to polish your page so it meet’s LinkedIn’s best practices if you want to achieve “All-star” status. In this installment of our LinkedIn series, we’ll take a look at how to populate the first two sections of your profile page — specifically your “masthead” at the top of the page, and the “Experience” section. This is relevant to business owners and individuals, alike. Populating […]

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Posted in Marketing, Social Media Marketing, Tips

The Importance of Your Website’s Title Tags, H1 Headlines & Meta Descriptions

Have you ever seen anyone using a metal detector on the beach? When they get close to a metal object, the device starts making noise because it can actually sense the metal. Search engines like Google and Bing function in a similar manner, but instead of looking for treasure, they’re searching for keywords. Two of the main areas search engines look for keywords are in your website’s title tags and “H1” headlines. If these areas are populated correctly, search engines have a better chance of detecting you, which can lead to higher page ranking on search results and increased traffic to your website. At Tingalls Graphic Design, part of our […]

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Posted in Marketing, Search Engine Optimization, Tips, Website Design

Is Your Website Design Aimed at High-Context or Low-context Customers?

The answer to this question can be a deciding factor in whether your website design is creating raving fans, or increasing your website’s bounce rate (the amount of people that leave your site in under 30 seconds). The theory of high-context and low-context cultures is a concept that was coined by Edward Hall in his 1976 book Beyond Culture. Now you might be thinking, back in 1976 there weren’t even personal computers, let alone an Internet, so how can an almost 40-year-old book have any relevance when it comes to websites? Good question. The answer lies in the underlying principals of Hall’s theory, which supposes that the culture of a […]

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Posted in Branding, Marketing, Tips, Website Design

When Social Media Becomes Antisocial

Many companies understand that social media is now an inherent part of running a business. But when it comes to understanding HOW to use social media effectively, they struggle. The whole point of social media is to engage with readers and hopefully start a discussion. But many companies are actually inhibiting discussion by disseminating content that looks more like an advertisement, or a one-sided sales pitch, that can easily be perceived as spam. Since none of us want to be antisocial, at least not with social media, let’s take a look at some best practices we follow here at Tingalls Graphic Design, which encourage readers to participate in a conversation […]

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Posted in Social Media Marketing, Tips

Blogging 101: Using SEO in Your Blog

Are you using Search Engine Optimization (SEO) on your blog? Whether you know it or not, you definitely are. The real question is, are you using SEO effectively? Many of the topics we’ve already covered in this series contribute to successful SEO on your blog. If you’ve missed any of the Blogging 101 installments, you can find links to all of them below. Let’s take a look at one more element that needs to be discussed: the use of keyword phrases. But first let’s take a step back and answer the question … What is SEO? Search Engine Optimization is a multi-step process designed to help increase traffic to your […]

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Posted in Copywriting and Blogging, Search Engine Optimization, Tips

Blogging 101: Original Content vs. Duplicate Content

In this installment of our Blogging 101 series we’ll be discussing content — which are the words we use in each of our blog posts. We’ve already talked about content length and quality, and now it’s time to take a look at original content vs. duplicate content. Original Content So, this one’s pretty straightforward. Original content is exactly what it sounds like: made from scratch, unique, one of a kind. It’s content that you’ve written yourself, even if that means you’ve drawn from other material (which you can site in your blog post) for the information. Google likes this type of content, and so do readers. Duplicate Content Remember when […]

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Posted in Copywriting and Blogging, Search Engine Optimization, Tips