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Why You Need a Professional Business Card

Given that websites, emails, and social media are everywhere these days, clients sometimes ask: Do business cards still matter? Not only are they still relevant, but it’s actually more important than ever to have a professionally designed and printed business card ready to use. There are a few good reasons for this. The first is that humans are visual creatures, and we are prone to making snap decisions. When you have a crisp, sharp, and creative business card, it says something about your credibility as a professional. It tells another person, subconsciously, that you can be trusted. It also suggests that you take your work and your image seriously. Another […]

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Posted in Graphic Design, Print & Package Design, Tips

Email Virus Alert: "Ransomware"

An article shared by our partner Shawn Nesbitt, Owner of Simple Network Consulting in Madison, WI As a service to our clients, Simple Network Consulting shares updates on critical issues impacting organizations and businesses. These alerts are directed to everyone in an effort to raise awareness about current viruses or malware that are affecting businesses and home end users alike. This Alert focuses on a particular malware attack that can and will cause significant downtime and has a direct impact an organization’s ability to service customers and cause financial harm. Ransomware is where a virus (malware) gets secretly loaded on your computer or into your computer systems. It locks files, […]

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Posted in Tips

Content that Counts: The Golden Nugget

Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else.

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Posted in Copywriting & Blogging, Marketing, Tips, Website Design

How Graphic Designers Can Up their Credibility Factor — Part 2

In the first installment of this series, we discussed six ways a graphic designer can improve their credibility factor. In part two, we’re serving up five more tips on the subject. And although we’re talking specifically about graphic designers here, these strategies really apply to any profession. No matter how much of an expert you are at your craft, these strategies will help improve your credibility, as well as your bottom line … Crystalize Your Process Set up an “external” processes with the customer that’s easy to understand. Timeline, milestones, what you need from them, etc., are all good things to flesh out upfront. Remember, for expectations to be met […]

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Posted in Tips

How Graphic Designers Can Up their Credibility Factor — Part 1

Have you ever met someone who was obviously an expert at something? Probably. But have you ever met an expert that you would absolutely never work with because you had no respect for them, or they were so un-together they had no actual credibility? As a graphic designer, in order to reach your highest potential, being an expert isn’t enough. That’s why Tingalls Graphic Design has put together the following list of things you can do to improve your credibility and gain more respect from customers. Be Yourself Don’t try and be someone you’re not, or match some perception of what you think a graphic designer should be. Let your […]

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Posted in Graphic Design, Tips

Triumphing with Twitter

To many, Twitter is quite the strange bird. Trying to figure out how to successfully use it can feel like attempting to get all the sides of your Rubik’s Cube (remember those?) to be the same color. The good news? It’s not as hard as it seems, but you’ll need to make a significant time investment if you want to triumph on Twitter. Let’s take a look at some of the best practices you can take to accomplish this, as well as whether or not Twitter is the right social media platform for your business to be on in the first place. Is Twitter Right for You? The easiest way […]

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Posted in Social Media Marketing, Tips

The Best Way to Set Up Your Blog: Subpage vs. Subdomain

In our previous series, Blogging 101, we talked extensively about many of the best practices associated with writing a blog. But what about the hierarchy of how your blog is set up? In other words, is it set up as a subpage or a subdomain of your website? If you’re not a web designer or copywriter, you’re probably scratching your head wondering what the difference is between the two. Have no fear! Tingalls Graphic Design is going to define each of them, as well as let you know which one is the better choice when you have a blog associated with a website. Your Blog as a Subdomain In a […]

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Posted in Copywriting & Blogging, Search Engine Optimization, Tips

The Best Way to Set Up a Facebook Fan Page

For many business owners, a Facebook Fan page can be a great asset in connecting with customers, sharing products or services, or stating your opinion on a topic that’s relevant to your audience. Setting up this page correctly is a critical factor in how successful it can become. We’ve seen Facebook Fan Pages set up in a way that actually hurts a business. That’s why Tingalls Graphic Design is sharing some best practices that you can act upon today. Step 1: Begin with Your Personal Facebook Page Since most people already have a personal Facebook page, we’re not going to dive into how to create one in this article. If […]

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Posted in Social Media Marketing, Tips

A New Breed of Social Media Management Tools

In a recent post, Tingalls Graphic Design reviewed three very good social media management tools. But being the geek that I am, I recently decided to do some additional research to see if the landscape for these niche products had changed. Sure enough, it has. In this article, I’d like to share two of my favorite new social media management tools — Sendible and Sprout Social — reviewing the positive and negative aspects of each. SENDIBLE I’ve been using Sendible on a weekly basis for a little over a month. I first came across this app because I was looking for a social media scheduling tool that worked with Pinterest. […]

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Posted in Social Media Marketing, Tips

Is an Exhausted Brain More Creative?

I recently stumbled upon an article at Inc.com called 6 Surprising Ways to Become More Creative. It got me thinking about how the creative process is affected by internal and external influences. One thing the article suggests is that exhaustion is a catalyst to creativity. But does exhaustion really get your creative juices flowing? Or is the research behind this statement all fluff? According to the article, optimal productivity is attained when you’re most awake and alert. Morning people do best at dawn, while night owls do better after the sun goes down. “But when it comes to creativity, you should just throw this conventional wisdom out the window.” Research […]

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Posted in Tips