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Networking is Still a Viable Way to Grow a Business

There was a time when a handshake was our social media. Live conversation, awkward pauses, and the exchange of business cards were our means of disseminating information to each other. And although the Internet has permanently changed the business landscape, networking is still an excellent way for many businesses to be more involved in the community, and grow their business. That being said, you may not want to join the very first association or group you stumble upon. Doing some research to find a networking group that offers value to you and your business — either with educational opportunities, or potential to meet customers in your niche — can go […]

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Posted in Marketing, Networking, Tips

Creating a Successful LinkedIn Page, Part 3: Adding Connections

How many LinkedIn connections do you have? Did you know that the amount of connections on your LinkedIn account affects where LinkedIn ranks you? As a matter of fact, if you can attain 500+ connections, LinkedIn considers you a “power user,” which can give your page an immense boost in authority. Now just hold on, before you go and attempt to connect with everyone in your “people you may know” section, let’s examine legitimate ways to increase your connections so you can rise up in the LinkedIn algorithm while extending your reach on LinkedIn. 1. Search for colleagues you know (or knew) at your current job, as well as previous […]

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Posted in Networking, Social Media Marketing, Tips

Creating a Successful LinkedIn Page, Part 2: Skills & Endorsements

Have you ever received an email from LinkedIn stating you’ve been endorsed? It’s always a nice feeling to know that someone you know took the time to give you a shout-out for a specific skill. But what about when the skill is something irrelevant, or something you don’t want highlighted? The good news is that you now have much more control over the “Skills & Endorsements” section of your LinkedIn profile page. Even better news is that this section can have a positive effect on the value of your LinkedIn page, which means you’ll rank higher when people are looking for what you do. Let’s take a look at how […]

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Posted in Networking, Social Media Marketing, Tips

Creating a Successful LinkedIn Page, Part 1: Your Profile

Are you on LinkedIn? If you’re a business owner, do you have a company page? LinkedIn can be a powerful tool for connecting with others, and for acquiring business leads — but setting up a page and connecting with a few colleagues isn’t enough. You’ll need to polish your page so it meet’s LinkedIn’s best practices if you want to achieve “All-star” status. In this installment of our LinkedIn series, we’ll take a look at how to populate the first two sections of your profile page — specifically your “masthead” at the top of the page, and the “Experience” section. This is relevant to business owners and individuals, alike. Populating […]

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Posted in Marketing, Social Media Marketing, Tips

The Importance of Your Website’s Title Tags, H1 Headlines & Meta Descriptions

Have you ever seen anyone using a metal detector on the beach? When they get close to a metal object, the device starts making noise because it can actually sense the metal. Search engines like Google and Bing function in a similar manner, but instead of looking for treasure, they’re searching for keywords. Two of the main areas search engines look for keywords are in your website’s title tags and “H1” headlines. If these areas are populated correctly, search engines have a better chance of detecting you, which can lead to higher page ranking on search results and increased traffic to your website. At Tingalls Graphic Design, part of our […]

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Posted in Marketing, Search Engine Optimization, Tips, Website Design

Is Your Website Design Aimed at High-Context or Low-context Customers?

The answer to this question can be a deciding factor in whether your website design is creating raving fans, or increasing your website’s bounce rate (the amount of people that leave your site in under 30 seconds). The theory of high-context and low-context cultures is a concept that was coined by Edward Hall in his 1976 book Beyond Culture. Now you might be thinking, back in 1976 there weren’t even personal computers, let alone an Internet, so how can an almost 40-year-old book have any relevance when it comes to websites? Good question. The answer lies in the underlying principals of Hall’s theory, which supposes that the culture of a […]

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Posted in Branding, Marketing, Tips, Website Design

When Social Media Becomes Antisocial

Many companies understand that social media is now an inherent part of running a business. But when it comes to understanding HOW to use social media effectively, they struggle. The whole point of social media is to engage with readers and hopefully start a discussion. But many companies are actually inhibiting discussion by disseminating content that looks more like an advertisement, or a one-sided sales pitch, that can easily be perceived as spam. Since none of us want to be antisocial, at least not with social media, let’s take a look at some best practices we follow here at Tingalls Graphic Design, which encourage readers to participate in a conversation […]

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Posted in Social Media Marketing, Tips

Blogging 101: Using SEO in Your Blog

Are you using Search Engine Optimization (SEO) on your blog? Whether you know it or not, you definitely are. The real question is, are you using SEO effectively? Many of the topics we’ve already covered in this series contribute to successful SEO on your blog. If you’ve missed any of the Blogging 101 installments, you can find links to all of them below. Let’s take a look at one more element that needs to be discussed: the use of keyword phrases. But first let’s take a step back and answer the question … What is SEO? Search Engine Optimization is a multi-step process designed to help increase traffic to your […]

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Posted in Copywriting & Blogging, Search Engine Optimization, Tips

Blogging 101: Original Content vs. Duplicate Content

In this installment of our Blogging 101 series we’ll be discussing content — which are the words we use in each of our blog posts. We’ve already talked about content length and quality, and now it’s time to take a look at original content vs. duplicate content. Original Content So, this one’s pretty straightforward. Original content is exactly what it sounds like: made from scratch, unique, one of a kind. It’s content that you’ve written yourself, even if that means you’ve drawn from other material (which you can site in your blog post) for the information. Google likes this type of content, and so do readers. Duplicate Content Remember when […]

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Posted in Copywriting & Blogging, Search Engine Optimization, Tips

Blogging 101: Blog Post Frequency & Length

In the fifth installment of our Blogging 101 series, we’re gong to cover optimal blog post frequency and length. These are two more pieces of the Search Engine Optimization (SEO) pie that need to be understood so they can be used effectively to reach more readers. Blog Post Frequency So, you’ve decided to start blogging and you’re wondering how many posts you should produce each week. And while one is better than none, and two is twice as good as that, the sweet spot for most businesses is three times per week. Why? Because it provides your blog with a good amount of fresh content each week, without producing too […]

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Posted in Copywriting & Blogging, Search Engine Optimization, Tips

Blogging 101: What are Tags & Categories?

In this installment of our Blogging 101 series, we’re going to talk about tags and categories —specifically what they are, and how to use them in your blog posts. Since tags and categories aren’t part of the actual writing of a blog post, they can easily be overlooked. But if you want to learn how to write a successful blog, you’ll want to make sure you include them in every post. Blog Tags Tags are keywords or keyword phrases that are placed in the tags region on the backend of your blog. Here’s what the input box looks like in WordPress: Tags are for search engines, and they let Google, […]

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Posted in Copywriting & Blogging, Search Engine Optimization, Tips

Blogging 101: The Art of Writing Awesome Blog Titles

In our last installment of Blogging 101: How to Write a Blog Post, we touched upon how to create good, clear blog titles — also known as headlines — for your blog. Your title is a critical element in helping your blog get read. When someone searches for a particular topic, and you are among the list of search engine results, your title — also referred to as a headline — is a deciding factor on whether or not someone clicks through to continue reading. Your headline is also what helps you get found by the search engines in the first place. Here are three factors that go into awesome […]

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Posted in Copywriting & Blogging, Tips

Blogging 101: How to Write a Blog Post

We’re often asked how to write a blog post in the most effective way. And although content will vary depending on your industry, customer base and company personality, there are certain contingencies you’ll want to meet to make sure each of your posts is awesome. How to Write a Blog in 6 Steps: Pick Your Topic This may sound obvious, but picking a topic in advance makes the process of writing a blog post more enjoyable, and less time consuming. We suggest creating a blog campaign for each month so you know all of your topics in advance. To do this, simply pick a topic for each post, create a […]

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Posted in Copywriting & Blogging, Tips

Creating Memorable Tradeshow Marketing

Imagine for a moment that you’ve just arrived home from a tradeshow or networking event. There’s a good chance you’ve accumulated a stack of business cards and marketing collateral from the people you met. You’ve also handed out your share of marketing materials at the tradeshow yourself — but were they memorable? Whether it’s your business card, a one sheet, or a tote bag — which are all the rage at tradeshows these days — what makes an impression is always something unique. Of course it’s easy for me to suggest that you make your marketing materials original, engaging, clear and well produced. It’s another story altogether to produce said material. […]

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Posted in Tips, Tradeshow Marketing

Are You Using Your Website to Build Customer Loyalty?

Although most of our clients come to us for website design to attract new buyers, don’t forget your website can be a powerful tool for strengthening existing relationships, too. This can be a more important goal than you might realize. After all, it takes a lot more time and effort to find new customers vs. maintaining genuine relationships which those companies who have already purchasd from you. So, how are you using your business website to build customer loyalty? Here are seven of our favorite tools that help you keep buyers coming back and boost your bottom line: 1. Coupons and discount codes for repeat customers. Nothing says “thank you” […]

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Posted in Tips, Website Design