Are Brochures Still Effective Marketing?
Your digital media simply won’t work by itself. Creating a targeted campaign using both traditional and digital is a winning strategy for your brand.
Posted in Branding, Print & Package Design
Case Study – Creating a Promotional Marketing Guide
Sun Prairie Area School District reached out to Tingalls Graphic Design to design a full-size magazine-style marketing brochure in this week’s case study.
Posted in Branding
Using an Infographic to Tell Your Story
Getting your message out these days requires more than just some text or just an image. A well-constructed infographic is a better way to tell your story.
Posted in Branding, Print & Package Design
When Outsourcing Your Marketing Makes Sense
Many businesses can’t afford an internal marketing department so when is outsourcing your marketing the better approach?
Posted in Branding
Can Your Web Design Pass the Five Second Test?
You know the saying; you never get a second chance to make a first impression. It’s logic that also applies to your company’s website. Wouldn’t you like to know right away people’s first impression when […]
Posted in Branding, Tips, Website Design
Why Infographics Work So Well as Marketing Tools
Looking for a new way to get your marketing message out there or highlight a case study? Your best bet might be to put together an infographic.
Posted in Branding, Print & Package Design
Effective Non-Profit Design: 7 Things to Consider
In our 20+ years as a leading Wisconsin graphic design firm, we have had the privilege to work with a number of amazing nonprofit organizations. Through those experiences we have learned that doing design for […]
Posted in Branding, Nonprofit Design
Why Your Business Needs a Logo Branding Guide
Does your company have a logo branding guide? If you’re scratching your head, probably not. A branding guide is basically what it says, it’s a manual with specific “rules” for how your company logo is […]
Posted in Branding, Logo Design
5 Ways You Can Be Your Own Brand Ambassador
What is the value of brand storytelling? A connection with your consumer possesses infinite value. You are your own brand. Own it. Wear it inside out, turned backward, or tied around your head but never […]
Posted in Branding
Want To Be Taken Seriously? Use Professional Stationery
Sometimes, new clients come to us with a question that seems all-too-familiar in the digital age: do we still need professional letterhead and envelopes? In our opinion, you absolutely do. That’s true even if you […]
Posted in Branding, Print & Package Design, Tips
Choosing Colors and Fonts That Fit Your Brand
How do you choose the right colors and fonts for your logo, website, and other branding pieces? A lot of business owners will tell you they simply choose “what they like,” and that’s not a […]
Posted in Branding, Logo Design
Why Brand Consistency Matters
For a lot of business owners, branding can seem like a vague topic that involves market research, focus groups, and the kinds of conversations people have in Fortune 500 boardrooms. But what they might not […]
Posted in Branding, Marketing, Nonprofit Design, Start-ups
How to Get Subscribers to Open Your Emails
It’s not easy to find and keep subscribers to your email newsletter. That makes it all the more frustrating when the majority of them don’t actually open your messages. You can’t get results from your […]
Posted in Branding, Email Marketing, Marketing, Tips
Love Your Logo
The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think about the word “brand.” The term your brand comes from ranchers […]
Posted in Branding, Logo Design
Branding Trends
Tingalls Graphic Design is super-excited to be the first agency in Madison to offer to latest in branding trends – The Rock.
Posted in Advertising, Branding, Tips, Tradeshow Marketing
Brand Re-Boot
Last week we talked about what a brand is and how your corporate culture and mission statement protect and promote that brand. In short, your brand is your promise to the world, your pitch to strangers and your company’s values. Sometimes that’s not enough to save a brand. How do you know if your brand is failing? Here are a few tips:
Posted in Advertising, Branding