You are your own brand. Own it. Wear it inside out, turned backward, or tied around your head but never take it off. How did you come to this idea that you were going to offer the world your unique product or service? Understanding what your brand can do for others and by laying it all out there can provide consumers with the knowledge they need to consume your product or service.
Web design and graphic design are simple yet effective ways to get your brand off the ground.
- How is a product different? Connect people with a product that fulfills needs. Take, for instance, the stay at home mom that needs the grocery delivery service? Will it be the dad that is looking to find a mechanic to fix up his old high school hot rod?
- Evoke emotion. How did your product solve their life problems? Did this save ten minutes off their daily routine so they could go out and save the world another day?
- Does your product evolve with change? The needs and desires of consumers constantly change. A once booming market can start to feel a slump as fads come and go. Schedules fluctuate. In today’s economy, a desire for convenience ebbs and flows with the desire to be healthy. Stay ahead of the game and always anticipate the changes.
- Have your best brand ambassadors out there. Brand ambassadors for your company can be your well-informed and professional staff and even a well-done professional website can be a brand ambassador. In order for these to work simultaneously, work with your staff to get to know your website and reference to it when you need to provide portfolio pieces, testimonials, additional information and contact information. Web sites that are professional, up-to-date and informative provide consumers with a reassurance that your brand is going to be attentive to their needs and accessible.
- Infiltrate. Is your company in the news a lot? Show off your achievements. Have you created ads for your industry? Graphic design that is appealing, creative, and laid out nicely generates a great first impression towards your company.
Being a powerful brand is not easy. It requires a strong brand presence in the market. Once you establish the right marketing mix, make sure that your brand is professionally developed by industry leaders with a good eye towards website design and graphic design. Do your homework. Ask for referrals and seek out examples.
Need inspiration on branding? Check out Tingalls design portfolio here.