I recently attended an SMBA meeting with representatives from the local Google office. The topic of the day was Google Places and why your business should register with Google Places. Google designed its Place Pages […]
Let’s be completely honest for a minute, we often judge by appearances. Look at the old cliché…how many times have you actually selected a book because the cover looked interesting. Take it a step further, […]
A recent study by the Pivot Conference discovered that 37% of marketers plan to be more active in their social media campaigns in 2012. Why the push for social media? It appears as though people […]
A website is the foundation of a good, solid online strategy and in today’s digital environment, having an online presence is almost necessary to reach buyers. But having a website and having an effective, quality […]
A trade show is a major investment in time and money for a business, but it can also be one of the most valuable marketing opportunities around. The challenge is to really create an impression […]
A “GOLD NUGGET“ from the WWE Panel Discussion on “Marketing Your Message Through Social Media“. Thank you to the Panelists: Cathy Yerges, PEAK PROFITS, LLC; Rena Ripp, Hummingbird Social Media LLC, & Barbara Samuel, ALL WRITE, […]
While most people feel that they can confidently find the information they’re looking for on Google, they’re often doing it in a haphazard way that can waste valuable time. This is why we’ve come up […]
It seems we’re constantly barraged with social media today, from friends to corporate marketing strategies and everything in between. Because of the wide use and acceptance of social media it has become a very valuable […]
Social media is becoming a huge part of company strategy and marketing, but it’s still a fairly novel invention, which means there are social media mistakes abound. So, just for fun, let’s take a look […]
Too many companies sign up for a tradeshow and then forget about it until a month before the show when they realize they’re going to need some material. Some companies don’t even put that much […]
Remember the good old days of tradeshows; people approached your booth, you shook hands and met and exchanged business cards. Maybe you gave them a pen as a parting gift. Now, with social media you […]
Pinterest is quite possibly the hottest thing to come along in social networking since Twitter, or perhaps even Facebook. As with any new social media venture, marketers are looking at it to see if it […]
Social media is changing the way people communicate, there is no question about it and it’s not going away. A decade ago we heard of people not having land line phones and only using cellular […]
Having a website is almost a professional prerequisite in today’s computer driven world, but there’s a big difference between having a good website and just having a website. While some companies need a huge web […]
LinkedIn is a social media website that helps professionals connect with each other and it provides a forum for people to find answers from experts in the field. It does seem a bit overwhelming and […]
Having contact information on every page of your website might seem redundant, especially when you’ve got an entire contact page, but you want it to be as easy as possible for customers to reach you. […]