It seems we’re constantly barraged with social media today, from friends to corporate marketing strategies and everything in between. Because of the wide use and acceptance of social media it has become a very valuable […]
Social media is becoming a huge part of company strategy and marketing, but it’s still a fairly novel invention, which means there are social media mistakes abound. So, just for fun, let’s take a look […]
Too many companies sign up for a tradeshow and then forget about it until a month before the show when they realize they’re going to need some material. Some companies don’t even put that much […]
Remember the good old days of tradeshows; people approached your booth, you shook hands and met and exchanged business cards. Maybe you gave them a pen as a parting gift. Now, with social media you […]
Pinterest is quite possibly the hottest thing to come along in social networking since Twitter, or perhaps even Facebook. As with any new social media venture, marketers are looking at it to see if it […]
Social media is changing the way people communicate, there is no question about it and it’s not going away. A decade ago we heard of people not having land line phones and only using cellular […]
Having a website is almost a professional prerequisite in today’s computer driven world, but there’s a big difference between having a good website and just having a website. While some companies need a huge web […]
LinkedIn is a social media website that helps professionals connect with each other and it provides a forum for people to find answers from experts in the field. It does seem a bit overwhelming and […]
Having contact information on every page of your website might seem redundant, especially when you’ve got an entire contact page, but you want it to be as easy as possible for customers to reach you. […]
If you’re considering replacing your company’s logo or you’re trying to come up with your first logo design, there are three key components to a good logo design that will help you find a logo […]
Have you ever considered outsourcing your marketing or design projects to a freelancer? Did you know it can actually increase your bottom line? By outsourcing, your business can continue marketing in tough economic times and avoid […]
Link architecture is the way you link internally within your website. If your goal is to create a website that is search engine friendly and easily found by people doing a search on Google, Yahoo, […]
Search engine optimization (SEO) is a dynamic field designed to make your website more appealing to both human searchers and search engines. By following the guidelines listed below you’re website will establish a firm SEO […]
You put a lot of thought into your company colors, the images or icons you’ll use to represent your company, the placement of elements on your website and print materials, but did you stop to […]
A quick search on Google and you’ll find a number of graphic design and marketing companies give you lists of reasons why you need a company logo. BUT not everyone needs a logo. Having a […]
Before comparing branding and logos let’s take a step back and define what each element is. A logo is a symbol that consumers can quickly recognize as belonging to a business, product(s) or service(s). A […]