Website Design Archives - Page 6 of 8 - Tingalls Graphic Design

10 Reasons Why Your Website Might be Under-Performing

There are a lot of reasons why websites don’t quite live up to your expectations but, by addressing the following issues you can help boost the popularity of your website, the number of visits you get, your leads and future customers/clients. 1) You’re not taking advantage of social media – Social media is the modern version of word of mouth advertising and it’s a very important way to reach new audiences and promote loyalty among your current fans. 2) You don’t have a Search Engine Optimization (SEO) framework built into your site – SEO is constantly changing, but defining your keywords, writing informative and engaging content, and entering your meta […]

Posted in Advertising, Search Engine Optimization, Social Media Marketing, Website Design

3 SEO Trends, What’s In and What’s Out

Ranking at the top of the search engines is the goal of many websites but not all of them know how to get to the top. There are a variety of different approaches you can take to improve your search engine optimization, some legitimate, others not so much. Tingalls Graphic Design stays on top of SEO trends and always recommends using best practices. To that end, we’ve come up with the latest SEO trends, what’s in and what’s out. IN – Good Content Content is king, especially in the world of websites. Targeting one or two keywords/keyphrases for each page and then using those keywords in content that is informative […]

Posted in About Tingalls, Copywriting & Blogging, Search Engine Optimization, Tips, Website Design

6 Website Best Practices to Attract Viewers

Most website are designed to attract viewers and yet there are sites that aren’t putting website best practices into use and are instead turning off customers or not drawing them in in the first place. Tingalls Graphic Design has pulled together six website best practices to help you attract and keep visitors to your website. 1) Compelling content. The content on your website is meant to attract people and keep them there. If you’re writing for search engines or trying to be too clever with your content you may be turning away visitors in droves. Tell people what they want to know in a straight forward, succinct manner and only […]

Posted in Advertising, Copywriting & Blogging, Search Engine Optimization, Website Design

Creating an Effective Landing Page That Leads to More Conversions

A landing page is a web page that targets a particular audience and captures their information, typically through a lead form. A good landing page will be easy and comfortable to navigate and will quickly give visitors what they want. And, in theory, this will increase the number of conversions you have because the process is easier for them. Tingalls Graphic Design has come up with some suggestions to help you make a more effective landing page so you encourage more conversions. 1) Be clear and concise both visually and with your content 2) Make sure there is a value to them and that it’s clearly stated 3) Keep your […]

Posted in Marketing, Tips, Website Design

Boost Your Business through Lead Nurturing

Getting a lead or a hit from a web visitor is a great first step in securing a new customer, but it is only a first step and certainly doesn’t guarantee you’re going to earn that person’s business. And beyond getting their business, don’t you want to keep their business or have them as a repeat customer in the future and then make them an ambassador of your company, spreading the word to their friends and family and turning them into customers too. Lead nurturing is something every business should focus on to get new customers, keep old customers, and convince them to refer others. Hubspot says that “78% of […]

Posted in Advertising, Email Marketing, Marketing, Website Design

Simple Way to Get Buyers to Take Action

If you’re wondering why your website visitors aren’t taking action and clicking on your links, then you may want to consider making a small simple change to how you’re leading them through your sales funnel. A common mistake in designing web pages is to use an underlined word or phrase as the hyperlink to lead the visitor to the page you want them to go. A much more effective method is to simply change the hyperlink into a button. Buttons are much more intuitively click-friendly. Oh, and color makes a difference. The Mequoda group reports a split test where the only variable on the landing page was the order button […]

Posted in Advertising, Color, Website Design

#1 Rule to Writing a Great Home Page

When it comes to writing the copy for your home page, you’re naturally eager to want to put your best foot forward, right? But so often (I’m speaking from 1st hand and client experience), you end up putting too many feet forward, and the result is you overwhelm and confuse your website visitor… so they leave. The best way to write a great home page is just by following the classic K.I.S.S. rule – Keep It Simple Stupid (or Silly for those easily offended). When visitors arrive at your site, they are in a hurry to find out if you have what they want. So your copy needs to communicate […]

Posted in Copywriting & Blogging, Website Design

Website Trends from Tingalls Graphic Design

Tingalls Graphic Design has seen the web play a more important part in our business and in yours over the years. Web design is one of those ever changing fields that is often dictated by trends and public demand and acceptance. While some trends are absolutely spot on and important for the evolution of your website, others are exactly the opposite and can turn off your target audience. And some trends are just like fashion; your look doesn’t affect performance, but your customers may find you outdated. We’ve looked at our web design projects for the last few years and made note of a few […]

Posted in Advertising, Branding, Search Engine Optimization, Website Design

Localized Search Engine Optimization (LSEO)

Some of you may have noted that when you’re doing a Google search the results seem to be more localized. If you type the query “Mexican restaurant” into Google you’ll get results from your area, not from all over the country or the world. You may also be aware of Google Places; which is something to look into and sign your company up if you haven’t already. These small changes show that there is a larger change underfoot, the change to localized search engine optimization. For some companies this is very important, for others it’s not very important at all. If you’re a company that feels your location is important, […]

Posted in Advertising, Copywriting & Blogging, Search Engine Optimization, Website Design

5 Big SEO Mistakes

We’ve covered SEO tips in the past, but what about SEO mistakes? What are you doing, or not doing, that can actually be harming your website’s ranking on the search engines? 1) Keywords – you’ll repeatedly hear how important keywords or keyphrases are to your SEO, similarly, using the wrong ones can hurt your company. Take the time to know what terms people are using to search for your company or your competition. For example, more people search with the phrase “Real Estate” than “Home for Sale”; so you want to optimize for the keyword “real estate”. 2) Click Here – How often have you seen “Click Here” on a […]

Posted in Search Engine Optimization, Tips, Website Design

Why You Should Have a Professionally Designed Website

Let’s be completely honest for a minute, we often judge by appearances. Look at the old cliché…how many times have you actually selected a book because the cover looked interesting. Take it a step further, which cookbook is more likely to succeed, the one with a mouthwatering photo of a delectable delight or the one with a picture of cooking utensils. You get the picture (sorry – bad pun intended). So why wouldn’t you want to put your best foot forward when it comes to your first impression with potential customers on the internet? When appearances matter and your competition is just a mouse click away, having a professionally designed […]

Posted in Advertising, Search Engine Optimization, Website Design

3 Key Components to a Good Website Design

Having a website is almost a professional prerequisite in today’s computer driven world, but there’s a big difference between having a good website and just having a website. While some companies need a huge web presence, other companies don’t need a lot of bells and whistles; for them simple is better. No matter what category you fall into, or if you’re somewhere in the middle of the spectrum, there are three key components to every good website design. Eye-Catching Design Everyone has heard the clichés about first impressions, but let’s be honest, they’re very important and oftentimes your website is your first impression on a potential customer. You want that […]

Posted in About Tingalls, Copywriting & Blogging, Search Engine Optimization, Website Design

3 Reasons to Repeat Your Contact Information

Having contact information on every page of your website might seem redundant, especially when you’ve got an entire contact page, but you want it to be as easy as possible for customers to reach you. But beyond this reason, there are some search engine specific reasons why you should include your contact information on every page of your website. Location Searches Local searches have become very important to search engines lately as they’re trying to tailor the user experience. You can contribute to the latest trend by including your address, making it easier for users to instantly know where you are located, no matter what page they land on. *Boost […]

Posted in Search Engine Optimization, Website Design

Link Architecture and Your Website

Link architecture is the way you link internally within your website. If your goal is to create a website that is search engine friendly and easily found by people doing a search on Google, Yahoo, or Bing then your link architecture is important. You may think the humans that visit your site would prefer a search box to navigate around your site, but the search spiders that crawl around your site do not stop to type in a search query. And ultimately you want those spiders to find your pages and rank them or you’ll never get human eyes at all. This means that your most important pages are either […]

Posted in Search Engine Optimization, Website Design

The Importance of Font

You put a lot of thought into your company colors, the images or icons you’ll use to represent your company, the placement of elements on your website and print materials, but did you stop to consider the font style you’d use to convey your message? Font selection is just as important, if not more important, than all of the other elements combined. The wrong font and your company message (or even the name) could be confusing, even downright unreadable. Sometimes the font choice is pretty obvious, a construction firm won’t be represented well by a font that looks like a calligraphy master created it. Likewise, a wedding planner probably won’t […]

Posted in Advertising, Branding, Logo Design, Print & Package Design, Website Design

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