Tingalls Blog - Marketing Tips & Tricks

Separating the Amateurs from the Professionals in Graphic Design

Sometimes too much of a good thing is actually a bad thing. This can happen in a lot of places, but we’re particularly sensitive to it when it comes to graphic design. At one point everyone held a crayon in their hand and realized that they could color and draw. It was exciting, rewarding and you needed more. Eventually, you packed as many crayons as you could into your pudgy little hand and tried coloring with all of them at once, with varying degrees of success. This is basically what happens when some people discover graphic design, and we’re all for it. We want people to experiment and learn how […]

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Posted in About Tingalls, Website Design

New Google Changes to Search Algorithm

Google has done it again, they’ve just announced another change to their algorithm but this one is expected to have a very significant impact, possibly affecting up to 35% of all searches. The new focus of the algorithm is on getting fresher and more-timely results for queries. Many Google searches are time sensitive and the people searching want the most recent news or cutting edge information and Google is now attempting to respond with up to the minute fresh information. What does this mean to website owners? It means that keeping current on your website and adding news or blogs will help your website appear fresh and packed with news. […]

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Posted in Advertising, Search Engine Optimization, Tips, Website Design

Are your PDFs SEO Friendly?

Some people shy away from using PDFs on their websites because they’re afraid that this format cannot be scanned by search engines. But rest assured, your PDF can and will be included in search engine rankings. This means that each and every PDF you use on your website should be optimized to take advantage of the content and to boost your rankings. So how do you make a PDF SEO friendly? Text Based PDF Search engines can crawl through content on text based PDFs, not on image based ones so you need to create your PDFs with text editing software, like MS Word, and not in image editing software, like […]

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Posted in Search Engine Optimization, Tips, Website Design

SEO 101: Selecting Your Company’s Keywords

The biggest driver of search engine optimization is keywords, it is the foundation that search engine optimization was built upon and is still pulling the search train. Just imagine how useful those little keywords are, you type in the words logo design and BAM! You’re given a list of businesses who do logo design, you’re given the definition of logo design, you find tools where you can make your own logos, etc. But notice how everything is related to logo design. Now, imagine you’re not optimizing your website for keywords and, although you do logo design, you never actually mention that phrase anywhere on your website. This means you will […]

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Posted in Copywriting & Blogging, Search Engine Optimization, Website Design

To Blog or Not to Blog

What is the first thing that you think of when you hear the word blog? In the beginning blogs were basically online diaries and many people began to chronicle their daily lives and broadcast it on the internet. Blogs have since evolved and today have become wonderful marketing tools for businesses, but they can also have a downside. It’s clear that blogging has become an important aspect of social media and it’s a way that many people today find information and entertainment online. On the positive side blogs can also be a tool that businesses can use to boost their reputation, establish a harmonious company voice, assert expertise, and climb […]

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Posted in Copywriting & Blogging, Search Engine Optimization, Social Media Marketing, Website Design

What are QR Codes and How to Use Them

Whether you don’t yet know what QR codes are or you’re a frequent user of them, be prepared because they’re going to become more popular than Justin Bieber and you’re going to see them everywhere you turn. QR codes stand for quick response codes and they’re basically barcodes that can be read by smart phones. This literally can bring your print material to life and allow even a simple business card to interact with your potential client’s phone, which is quickly becoming everyone’s lifeline. A QR code can be customized to include a variety of information including phone numbers, vCards, text messages, HTML links or regular text. When a phone […]

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Posted in Print & Package Design, Tradeshow Marketing, Website Design

Website Management: 3 Simple Organization Tips

By Gregg Murray, Website Blueprint When starting or revamping your small business website, there is one word that will save you the most time, money, and headaches. The word? Organization. Ready to take a simple, but giant leap toward making your business life a whole lot more efficient for yourself (and whoever you’re paying to help with your website)? Tip 1: Create a Special Folder in “My Documents” Your website information needs to have a single, designated folder on your computer. Go into your “My Documents” folder and create a new folder called “Website Stuff” or any other name you choose. Everything that has to do with your website, be […]

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Posted in Marketing, Tips, Website Design

Busy customers will appreciate website built for mobile devices

Article from The Capital Region Business Journal – June 2011 By Jonny Buroker, Internet Marketing Consultant, WSI – We Simplify the Internet The use of mobile devices to access the Web is growing exponentially and by 2015, many predict that Internet usage on mobile devices will surpass traditional desktops. That has companies everywhere scrambling to build mobile versions of their websites. Have you looked at your website using a mobile device? I mean, really looked at it? How well does the navigation work? Can you see the entire width of the page or do you have to scroll over in order to see the right side? Are the links easy […]

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Posted in Tips, Website Design

Professional Copywriting Services – NEW!

Tingalls Dzyn offers professional copywriting services for your website, emails, print, tradeshow and other materials. At Tingalls Graphic Design well-crafted written messages work hand in hand with eye-catching designs to engage the reader in the most effective, targeted and persuasive way. What you say is important! General Writing – Create content that gets your message across in the most effective way possible while shedding a positive light on your company and increasing credibility. Blog Writing – Blogs are a great tool to reach out to your customer base while establishing a company voice. Promote your business on a regular basis in a way that encourages lasting relationships. SEO Copywriting Services […]

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Posted in About Tingalls, Advertising, Copywriting & Blogging, Email Marketing, Print & Package Design, Search Engine Optimization, Website Design

Is your blog actually hurting your website's SEO?

When it comes to search engine optimization, I’m sure you’ve heard the adage “content is king.” And, what better way to add continual content than by using a blog.  We agreed! So we set up our own free blog at WordPress and posted weekly tips and news. All was going fine until we found out that our blog was actually ranking higher than our website… On no! What we decided to do is move all the tools and administrative ease that WordPress offers into our website in a section called “tips”: www.tingalls.com/tips/ The results? All the blog articles that we write now enhance our search engine optimization instead of hurting […]

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Posted in Search Engine Optimization, Tips, Website Design

Are You Unintentionally Holding Back Your Online Marketing?

Have you heard people talk about marketing online and off-line (i.e. print ads) as if they were completely different animals? This might have been more common even just a few years ago, but now, of course, we know that the two can be connected, especially with the rise of social media and next-generation smart phones. Even though they might recognize this evolution on a conscious level, some business owners continue to treat their online and off-line promotions separately. This isn’t the biggest blunder in the world, but it is one that can hinder either marketing strategy from working to grow your business as effectively as they could. Here are three […]

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Posted in Email Marketing, Marketing, Print & Package Design, Social Media Marketing, Tips, Website Design

What’s so Special About Google’s First Page?

If you are new to search engine optimization, or are looking over an SEO proposal and deciding if it’s worth the expense, you might be tempted to consider whether it’s actually that big of a deal to show up on the first page of Google’s search listings anyway. Could it really make that much of a difference to a company just to show up a little more often on the Internet? Believe it or not, it could – and probably more than you think. That’s because the average searcher, and especially one who’s looking for a particular product or service, doesn’t spend a lot of time on each particular query. […]

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Posted in Marketing, Search Engine Optimization, Tips, Website Design

Tingles vs. Tingalls

Doing some SEO research on my own company’s website today, I came across a design firm company called Tingle Design out of New Jersey. Just goes to show that you need to cover all areas of keyword search possibilities … especially when your company name is spelled uniquely.

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Posted in About Tingalls, Tips, Website Design

Words That Impact Your Business

By Sarah Sarbacker, Tingalls It’s simple; let your happy clients speak FOR you. They will be the best people to talk for your product or service, and the most believable! Testimonials-done right, can be incredibly useful when trying to get new business. Not only will it open the door to new clients, but also it will take the pressure off those who fear that a company is “bragging” or “tooting their horn” if you will. What Makes A Great Testimonial? 1) Specifics. Don’t stop at “they did a good job” or “the product made a difference in my life”. Really try to get the client to explain why the service […]

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Posted in Print & Package Design, Tips, Website Design

How can I increase my website ranking?

A colleague of mine from a company that specializes in search engine optimization (SEO) said one of the most important searchable pieces of your website is actually in the title tag – the description that appears at the top of the window when you’re browsing. I recently changed mine to include logo design and website design in addition to graphic design and am seeing some results from doing so. As far as meta tags go, just because you have a keyword listed in your source code, if you don’t have it in your content, it’s basically dropped by search engines (i.e. google.com). It’s their way of weeding out sites that […]

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Posted in Search Engine Optimization, Tips, Website Design

Why You Must Market During a Recession

During the Great Depression that began in 1929, many companies we still know today kicked into high gear with aggressive marketing while their competitors cut the marketing budget. Proctor & Gamble is a prime example; even though shareholders screamed for less advertising, P&G increased it while their competitors cut back or discontinued it. As a result, P&G survived the Great Depression financially healthy. Almost 70 years later, P&G is still a well-known firm because during each recession that came after the Depression, they increased their advertising. You can bet they’re increasing their marketing now because they’ve proven to themselves that the strategy is smart. So how does this 70-year old […]

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Posted in Print & Package Design, Website Design