When it comes to writing the copy for your home page, you’re naturally eager to want to put your best foot forward, right? But so often (I’m speaking from 1st hand and client experience), you end up putting too many feet forward, and the result is you overwhelm and confuse your website visitor… so they leave.
The best way to write a great home page is just by following the classic K.I.S.S. rule – Keep It Simple Stupid (or Silly for those easily offended).
When visitors arrive at your site, they are in a hurry to find out if you have what they want. So your copy needs to communicate a great deal, quickly, and demand very little. In other words, don’t make your visitors work to find the information they want.
A key element of simple, fast communication is the simplicity of the language you use. Start your site with short words, short sentences, and short paragraphs. Don’t start with complex ideas or sentences that will make your readers scratch their heads and pause.
Win their hearts and minds on the first page, and you’ll have plenty of time to get into details on the next levels.
Obviously there’s a lot more that can be said about this very important topic, but because this rule is so often forgotten, or just plain unknown, I’ll leave this post the same – simple.
Guest Blog Written by Keith Gilmore