Category Archives: Mobile Optimization

Google, Madison Web Design, and Mobile Devices

While it’s our job to design websites, we also work to educate the men and women that we work with about the finer points of maintaining their websites and attracting customers from the Internet. That’s why we’re making sure businesses know just how important it is to upgrade to a responsive web design. It’s our job as a leading Madison web design team to remind them that the mobile market is bigger than you might think. In case you aren’t sure why it’s such a big deal to upgrade to a responsive website, let us walk you through web design and mobile devices… There are no excuses for not having … Continue reading

Read More
Posted in Best Practices, Google, Google Mobile Update 4/21/15, Mobile Optimization, Website Design

What Makes a Great Website?

Lots of business owners who meet with us know they need a website, but they don’t necessarily know what that website should look like, or what it has to include. What they want to know, really, is what makes a great website design? Which elements make your online presence stand out? The answer is going to differ a bit depending on the business and situation, but here are a few things your website simply must have to be exceptional: A killer first impression – When someone looks at your website for the first time, they need to know that it’s for a great company, and to get an instant sense … Continue reading

Read More
Posted in Blogging, Mobile Optimization, Search Engine Optimization, Website Design

The 3 Biggest Website Design Mistakes

As the web has gotten to be bigger and more important, web design has become more crucial to the success of small businesses everywhere. And yet, we continually see business owners (and the creative teams they hire) make a number of unfortunate mistakes again and again. To help you avoid them, here are three of the biggest website design blunders we are still seeing in 2016. #1 Creating a Template Website – Your website should not be created from a template. If it is, it will have a generic look, contain lots of unnecessary code, and probably won’t make an impression on buyers. What’s more, you won’t own the design … Continue reading

Read More
Posted in Mobile Optimization, Search Engine Optimization, Website Design

Tingalls Free SEO Seminar on Thursday April 9th

April 9th, at 12:00 PM, Tingalls Graphic Design is hosting a Munch-and-Learn! Continue reading

Read More
Posted in Google, Google Mobile Update 4/21/15, Mobile Optimization, Search Engine Optimization

Ask the Expert: Google Mobile Search Update … More Mobilegeddon!

In our ongoing efforts to keep clients and friends up to date, here are the latest questions from our FAQ file: Continue reading

Read More
Posted in Google, Google Mobile Update 4/21/15, Mobile Optimization, Search Engine Optimization, Small Business Marketing, Website Design

Important Google Search Update: Rumor Control

Typically, Google releases their updates as a sort of sneak attack – it’s very rare that they give any warning to webmasters and site owners. This is because historically Google updates are designed to improve Search Engine Results Pages (SERPs). Continue reading

Read More
Posted in Google, Google Mobile Update 4/21/15, Mobile Optimization, Search Engine Optimization, Website Design

The Value of Outsourcing

Does your business outsource? Depending on the size of your company, you may outsource lots work to or you might currently have no partners you outsource to. Either way, we’ve got a question for you: what is your perceived value of outsourcing? Outsourcing can have an immense impact on the quality of your products or services, as well as the overall success of your company. When you alleviate difficult, time-consuming tasks that you might not be the best at (I have an immense shortcoming with accounting myself), you free up time to build your business. Being able to spend more time on improving sales, products or services means your company … Continue reading

Read More
Posted in Mobile Optimization, Search Engine Optimization, Website Design

Is Your Website Mobile Friendly?

People are using their mobile devices more and more to search the web, which beckons the question: is your website mobile friendly? If you’re not sure, the easiest way to answer this question is to simply view your website on a mobile device. If all the sections on your homepage load properly, you should be in good shape. If you’re finding that your site has overlapping boxes, is missing text areas, or you’re unable to access all the pages in your drop down menu, your website might need to be recoded or enhanced for mobile devices. There are a few options when it comes to making your site mobile friendly, including creating a “parallel” … Continue reading

Read More
Posted in Mobile Optimization, Website Design

Do You Really Need a Logo in Digital Marketing

For some reason some entrepreneurs think that if they’re engaging in online digital marketing they don’t really need a logo to help visually define their brand. However, these are the same entrepreneurs that also have varied and scattered brand messaging across all their digital media. They don’t have any elements that cohesively bring their brand value and message together. I’m not saying a logo is the end all be all to bring a brand together, however, it is a visual representation of one’s brand that can easily help prospective clients, current clients and anyone on the Internet recognize and quickly understand what your brand is about.  Online a few seconds … Continue reading

Read More
Posted in Branding, Logo Design, Mobile Optimization

Are You Effectively Using Your Mobile Marketing Budget

The phone, or mobile device, has evolved so much that people now carry their photos, their calendars, their personal data with them at all times and constantly refer to it to stay connected with loved ones and the world around them. Obviously, this hasn’t gone unnoticed and marketing to people on mobile devices has become a huge business. In 2012 mobile ad spending in the United States is expected to hit $2.6 billion and by 2015 it’s predicted to be slightly less than twice that amount. But is this money being spent effectively? Many people are having a hard time adapting to this new technology and are approaching it as … Continue reading

Read More
Posted in Advertising, Email Marketing, Mobile Optimization, Small Business Marketing, Tips

Google Analytics Basics

Now that your website is live, you’ve seen customers interact with you through it and you know that people have found your business after doing an online search and landing on your webpage, then what? Are you getting as much value out of your webpage as you could be? And how do you know what people are responding to when they discover your online presence? Google Analytics is one great way to see deeper into your website and uncover more about the traffic and your marketing effectiveness. Armed with the following information you can find through Google Analytics you’re better able to target your audience, strengthen marketing initiatives and convert … Continue reading

Read More
Posted in Mobile Optimization, Search Engine Optimization, Small Business Marketing

What are QR Codes and How to Use Them

Whether you don’t yet know what QR codes are or you’re a frequent user of them, be prepared because they’re going to become more popular than Justin Bieber and you’re going to see them everywhere you turn. QR codes stand for quick response codes and they’re basically barcodes that can be read by smart phones. This literally can bring your print material to life and allow even a simple business card to interact with your potential client’s phone, which is quickly becoming everyone’s lifeline. A QR code can be customized to include a variety of information including phone numbers, vCards, text messages, HTML links or regular text. When a phone … Continue reading

Read More
Posted in Mobile Optimization, Print Design, QR Codes, Tradeshow Marketing, Website Design

Busy customers will appreciate website built for mobile devices

Article from The Capital Region Business Journal – June 2011 By Jonny Buroker, Internet Marketing Consultant, WSI – We Simplify the Internet The use of mobile devices to access the Web is growing exponentially and by 2015, many predict that Internet usage on mobile devices will surpass traditional desktops. That has companies everywhere scrambling to build mobile versions of their websites. Have you looked at your website using a mobile device? I mean, really looked at it? How well does the navigation work? Can you see the entire width of the page or do you have to scroll over in order to see the right side? Are the links easy … Continue reading

Read More
Posted in Mobile Optimization, Tips, Website Design