What is a brand? Marketing experts have struggled to wring every nuance from the word, for nearly a hundred years. Should your brand be re-booted?
Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else.
Does your business utilize email campaigns? Whether you’re an old pro at putting campaigns together, or your company is just embarking into the territory of email marketing, making sure you’re following these best practices can […]
There was a time when a handshake was our social media. Live conversation, awkward pauses, and the exchange of business cards were our means of disseminating information to each other. And although the Internet has […]
One of the current trends in marketing & web design is something called native ads, which is defined as “a form of paid media where the ad experience follows the natural form and function of […]
Are you on LinkedIn? If you’re a business owner, do you have a company page? LinkedIn can be a powerful tool for connecting with others, and for acquiring business leads — but setting up a […]
Have you ever seen anyone using a metal detector on the beach? When they get close to a metal object, the device starts making noise because it can actually sense the metal. Search engines like […]
The answer to this question can be a deciding factor in whether your website design is creating raving fans, or increasing your website’s bounce rate (the amount of people that leave your site in under […]
In a world where we’re berated with information, the last thing most people want is long-form copy that’s more metaphorical than understandable. Don’t get me wrong, there’s always room for a brand’s personality & style […]
How much of your business is affected by outside forces, rather than by internal passion? I’m not talking about listening and responding to customers — this is a cornerstone of any successful business. What I’m […]
Whether you have a website you’re looking to revamp, or are in the process of creating a new one, there are some best practices you’ll want to be aware of to make sure your website […]
Did you know that email marketing can be as much as 20 times more cost effective than other marketing methods when you’re trying to reach your customers? But how do you create emails that get […]
Did your first mobile phone come in a briefcase-sized carrying case that you kept under the seat of your car “in case of emergency?” If so, you – like me – are old enough to […]
A landing page is a web page that targets a particular audience and captures their information, typically through a lead form. A good landing page will be easy and comfortable to navigate and will quickly […]
The three circles above represent your marketing (digital or off-line) and your marketing’s ability to attract leads. Your marketing content – the actual messages you communicate and to whom you direct those messages as well […]
Getting a lead or a hit from a web visitor is a great first step in securing a new customer, but it is only a first step and certainly doesn’t guarantee you’re going to earn […]