What is a brand? Marketing experts have struggled to wring every nuance from the word, for nearly a hundred years. Should your brand be re-booted?
It’s not your Spidey-Sense tingling, you’re feeling Project Success. It’s what we at Tingalls Graphic Design call “The Awesome Index.” At Tingalls we deal with awesome all day, so we’re not willy-nilly with the term Project Success. It’s a direct result of our creative process.
When you think brainstorming, you probably think of a stuffy room, some paper, a handful of people and maybe some Mountain Dew. That’s cool. Maybe it’s not your specialty. But here at Tingalls, creative is our bread and butter.
Our talented designers here at Tingalls Graphic Design are always making something creative. Whether it’s on their Mac, a sketchpad or the back of a napkin, their ability to create beautiful art is astounding. One theme that often gets discussed is fonts and custom letters. One issue with custom, hand-drawn letters is that there can be inconsistencies in a family of letters. But a super-cool technique that we found at Lynda.com eradicates this problem, while offering an interesting marriage of tech and old-school lettering. Here’s a link to a video by a gentleman named Deke McClelland, who details how the technique works. He details work originally drafted out with a […]
Do you sketch with a pencil and pad or on your computer? In our digital world, more and more people are opting for sketching apps, but is something being lost in the process? The answer to this question depends on many factors, including your preferred art tools, as well as if you’re working on your own or with a group of designers. We recently ran across an article on the YouTheDesigner blog that inspired us to share some of our design process on our own blog. At Tingalls, our graphic design team uses both pencil & digital sketching to create our clients’ designs — but we always begin with our […]
Our minds are inherently programmed to respond to color. It shapes our thoughts and emotions. And according to studies, color affects more than mood – it has the ability to change our buying habits. Save
For some reason some entrepreneurs think that if they’re engaging in online digital marketing they don’t really need a logo to help visually define their brand. However, these are the same entrepreneurs that also have varied and scattered brand messaging across all their digital media. They don’t have any elements that cohesively bring their brand value and message together. I’m not saying a logo is the end all be all to bring a brand together, however, it is a visual representation of one’s brand that can easily help prospective clients, current clients and anyone on the Internet recognize and quickly understand what your brand is about. Online a few seconds […]
Like it or not, people form opinions about your brand every day based of one simple thing: color. In fact, color can increase logo and brand recognition by up to 80 percent! Here are some reasons not to overlook the role of color in your branding efforts. Colors are seen by different age groups, genders and nationalities in many different ways. For instance, orange is highly accepted by young people, while people tend to dislike orange and green the older they get. Even men and women react differently to color. Females generally respond to red better than blue, while men prefer blue over red. Yellow has a higher effective value […]
A new look! Today the royal family announced that Prince William and Kate Middleton are expecting a royal baby. It seems like the perfect opportunity to announce that Tingalls is also expecting a new look and much more! Currently, the office is under construction as we revamp our entrance and add a private conference room. In addition, we’ve changed the company name from Tingalls Dzyn to Tingalls Graphic Design, LLC. Check our Facebook Page to see the construction process and to see our new branding unroll. At the beginning of November the Tingalls Graphic Design team each unveiled a new look for the company branding and a few logo ideas. […]
Tingalls Graphic Design is often asked to update cover images for our clients on Facebook and we’re more than happy to help you reinforce your brand, increase customer loyalty and recognition. We feel it’s important to share Facebook’s guidelines for cover images so you can get the most out of your social media banner on Facebook and so you don’t “get in trouble”. Remember, Facebook reserves the right to reject a page at any time for any reason, so you want to play by their rules. No pricing information in the cover photo. This means you can’t advertise your sale price, you can’t post the percent off or even […]
The logo creation process is unique to every company logo. At Tingalls Graphic Design we have a set procedure for designing logos but, as we sometimes find, the ideas can come at anytime and anywhere, which got us talking recently about iconic logos and how they were created. We found this so interesting we thought we’d share the stories of how some famous logos came to be. Nike The Nike Swoosh is recognized around the world and hasn’t changed much since its inception, but what is the history of the Nike Swoosh? In 1971 a graphic design student, Carolyn Davidson, agreed to do some freelance work for Blue Ribbon Sports, […]
At Tingalls we understand how important a company logo is. Your logo will be instantly associated with your business, it represents you and needs to appropriately reflect your company goals, products and image. We have been helping our clients with logo design for more than 10 years and have handled more than 500 successful brands. Our approach is a little bit different than other logo design companies in that we provide all custom artwork (no clip-art), we charge hourly instead of flat rate pricing to be more affordable, and we offer a quick turn around with initial designs provided in 5 business days or less. Our approach is to partner […]
If you’re considering replacing your company’s logo or you’re trying to come up with your first logo design, there are three key components to a good logo design that will help you find a logo that best suits your company image. Simple Logos In a very practical sense, a complicated logo isn’t easy to reproduce. What may look great on a sheet of paper becomes a bit more blurry when printed on a small business card and suddenly resembles a smudge when printed on a pen. A complicated logo is also more difficult for your customers, current and potential, to remember. Think of the most famous logos that instantly pop […]
Have you ever considered outsourcing your marketing or design projects to a freelancer? Did you know it can actually increase your bottom line? By outsourcing, your business can continue marketing in tough economic times and avoid the expense and commitment of hiring additional staff. Remember, the best outsourcing arrangements are partnerships. Ideally at Tingalls Graphic Design, we work with you, not for you. It’s a win-win relationship for both of us. As a business owner and/or decision-maker, consider the following benefits of outsourcing: Controlled Costs Cutting costs may not be the only reason to outsource, but it’s definitely a big one. By outsourcing, money is more readily available for use in […]
You put a lot of thought into your company colors, the images or icons you’ll use to represent your company, the placement of elements on your website and print materials, but did you stop to consider the font style you’d use to convey your message? Font selection is just as important, if not more important, than all of the other elements combined. The wrong font and your company message (or even the name) could be confusing, even downright unreadable. Sometimes the font choice is pretty obvious, a construction firm won’t be represented well by a font that looks like a calligraphy master created it. Likewise, a wedding planner probably won’t […]
A quick search on Google and you’ll find a number of graphic design and marketing companies give you lists of reasons why you need a company logo. BUT not everyone needs a logo. Having a little mark that symbolizes your company is sort of cool and a lot of people just simply want one, but how do you decide if you actually need one or not. The first thing you need to do is ask yourself why do you need a logo. There are no set rules to determine if you need a logo but a basic review of your company, your customers, your competition and your market may help […]