Category Archives: About Tingalls

3 SEO Trends, What’s In and What’s Out

Ranking at the top of the search engines is the goal of many websites but not all of them know how to get to the top. There are a variety of different approaches you can take to improve your search engine optimization, some legitimate, others not so much. Tingalls Graphic Design stays on top of SEO trends and always recommends using best practices. To that end, we’ve come up with the latest SEO trends, what’s in and what’s out. IN – Good Content Content is king, especially in the world of websites. Targeting one or two keywords/keyphrases for each page and then using those keywords in content that is informative … Continue reading

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Posted in About Tingalls, Copywriting, Search Engine Optimization, Tips, Website Design

Royal Family is Expecting – Tingalls is Also Expecting

A new look! Today the royal family announced that Prince William and Kate Middleton are expecting a royal baby. It seems like the perfect opportunity to announce that Tingalls is also expecting a new look and much more! Currently, the office is under construction as we revamp our entrance and add a private conference room. In addition, we’ve changed the company name from Tingalls Dzyn to Tingalls Graphic Design, LLC. Check our Facebook Page to see the construction process and to see our new branding unroll. At the beginning of November the Tingalls Graphic Design team each unveiled a new look for the company branding and a few logo ideas. … Continue reading

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Posted in About Tingalls, Logo Design

Direct Mail Brings Home Charitable Donations

Charitable causes that aren’t reaching out to their donors through social media and direct mail may want to reconsider their fundraising efforts. A recent study from Campbell Rinker found that a direct mail appeal for donations was more than three times likely to receive an online gift as a response than an email was. The study also found that among donors that were aged 60 and above, online donations as a result of direct mail rose from 18% just two years ago to 30%, clearly showing that direct mail is hitting its target. Thirty percent of the younger set, donors under the age of 40, said that they contributed to … Continue reading

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Posted in About Tingalls, Advertising, Direct Mail, Email Marketing, Small Business Marketing

Logo Design Process at Tingalls Design

At Tingalls we understand how important a company logo is. Your logo will be instantly associated with your business, it represents you and needs to appropriately reflect your company goals, products and image. We have been helping our clients with logo design for more than 10 years and have handled more than 500 successful brands. Our approach is a little bit different than other logo design companies in that we provide all custom artwork (no clip-art), we charge hourly instead of flat rate pricing to be more affordable, and we offer a quick turn around with initial designs provided in 5 business days or less. Our approach is to partner … Continue reading

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Posted in About Tingalls, Logo Design

3 Key Components to a Good Website Design

Having a website is almost a professional prerequisite in today’s computer driven world, but there’s a big difference between having a good website and just having a website. While some companies need a huge web presence, other companies don’t need a lot of bells and whistles; for them simple is better. No matter what category you fall into, or if you’re somewhere in the middle of the spectrum, there are three key components to every good website design. Eye-Catching Design Everyone has heard the clichés about first impressions, but let’s be honest, they’re very important and oftentimes your website is your first impression on a potential customer. You want that … Continue reading

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Posted in About Tingalls, Copywriting, Search Engine Optimization, Website Design

Outsourcing Can Increase Your Bottom Line

Have you ever considered outsourcing your marketing or design projects to a freelancer? Did you know it can actually increase your bottom line? By outsourcing, your business can continue marketing in tough economic times and avoid the expense and commitment of hiring additional staff. Remember, the best outsourcing arrangements are partnerships. Ideally at Tingalls Graphic Design, we work with you, not for you. It’s a win-win relationship for both of us. As a business owner and/or decision-maker, consider the following benefits of outsourcing: Controlled Costs Cutting costs may not be the only reason to outsource, but it’s definitely a big one. By outsourcing, money is more readily available for use in … Continue reading

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Posted in About Tingalls, Advertising, Copywriting, Logo Design, Small Business Marketing, Tradeshow Marketing

Separating the Amateurs from the Professionals in Graphic Design

Sometimes too much of a good thing is actually a bad thing. This can happen in a lot of places, but we’re particularly sensitive to it when it comes to graphic design. At one point everyone held a crayon in their hand and realized that they could color and draw. It was exciting, rewarding and you needed more. Eventually, you packed as many crayons as you could into your pudgy little hand and tried coloring with all of them at once, with varying degrees of success. This is basically what happens when some people discover graphic design, and we’re all for it. We want people to experiment and learn how … Continue reading

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Posted in About Tingalls, Website Design

Brochure vs. Palmcard: Picking the Right Print Advertising

Once upon a time every company believed they needed to have a brochure so they rushed out to have one printed that included a ton of information about their company and possibly a few pictures. Quite often not a lot of thought went into the creation of a company brochure, it was just something you had to have. Today that’s changed and many businesses are trying to be more streamlined in their marketing approach and gathering clients. For some companies a trifold brochure still makes the most sense but for other companies a smaller palmcard with only two sides is the better choice. And, in some cases, a company may … Continue reading

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Posted in About Tingalls, Direct Mail, Print Design

5 Reasons to Continue with Print Marketing

Social media is growing daily with more and more outlets for businesses as well as individuals and more people embracing the technology as a way of life. But will electronic media ever swallow up print marketing? We don’t think so and here are our top 5 reasons why. There’s Credibility in Print Anyone can publish anything online, accuracy and reliability aren’t necessarily inherent in information found on the internet. But print carries a sense of credibility which boosts the reliability of a company. It’s Tangible There is something to be said about a piece of advertising that is tangible, one that you can hold in your hands, tuck in your … Continue reading

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Posted in About Tingalls, Advertising, Direct Mail, Print Design

Professional Copywriting Services – NEW!

Tingalls Dzyn offers professional copywriting services for your website, emails, print, tradeshow and other materials. At Tingalls Graphic Design well-crafted written messages work hand in hand with eye-catching designs to engage the reader in the most effective, targeted and persuasive way. What you say is important! General Writing – Create content that gets your message across in the most effective way possible while shedding a positive light on your company and increasing credibility. Blog Writing – Blogs are a great tool to reach out to your customer base while establishing a company voice. Promote your business on a regular basis in a way that encourages lasting relationships. SEO Copywriting Services … Continue reading

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Posted in About Tingalls, Advertising, Copywriting, Email Marketing, Print Design, Search Engine Optimization, Website Design

Tingalls Joins Dane Buy Local

For more than ten years, Tingalls has served Madison and surrounding communities with quality, affordable graphic design and marketing services. In addition to helping Madison-area businesses achieve their branding goals, we’ve also aligned ourselves with local companies to offer a full package of marketing, website design and branding services. Just last month we cemented our commitment to supporting local business by joining Dane Buy Local! What drew us to Dane Buy Local? At Tingalls, the idea of supporting local business is not just a passing trend; it’s a core philosophy we’ve practiced since 2001. Tara began as a small start-up business with a few local clients. Ten years later, we … Continue reading

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Posted in About Tingalls, Networking Tips

An Interview with Tara, Owner of Tingalls Graphic Design

By Krista Steele, student My interview with Tara was wonderful. She was very informative about the ins and outs of her firm, which consists of her, 2 designers (soon to be 3), a marketing specialist, and  project manager. It may sound like a small firm, but they manage to do big things with an unheard of 5-day design turnover. Her firm specializes in logo design, business branding, and website design, with small business and non-profit work making up 80% of the business’s client base. Tara and her team work with clients such as Klinke Cleaners, Schmitt Technical Services and the Dane County Cytology Center and do non-profit work through the … Continue reading

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Posted in About Tingalls

Tingles vs. Tingalls

Doing some SEO research on my own company’s website today, I came across a design firm company called Tingle Design out of New Jersey. Just goes to show that you need to cover all areas of keyword search possibilities … especially when your company name is spelled uniquely.

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Posted in About Tingalls, Tips, Website Design