Tingalls Blog - Marketing Tips & Tricks

Why Hiring a Marketing Coach is the Perfect Fit for Your Business

Marketing can be a lot like shopping for a new car – you want to make sure you’re getting the most bang for your buck but still need it to have four wheels and GPS. After all, nobody wants to spend a ton of money on a car that doesn’t meet their needs long-term. That’s where working with our owner Tara Ingalls as your marketing coach comes in. With her help, you’ll get clarity on where to spend your marketing dollars with the highest return and lowest investment. Plus, her team’s design services will also make sure your branding services stand out in a crowded marketplace.

Here are a few reasons why working with a marketing coach is the perfect fit for any business looking to get more out of their hard-earned marketing dollars:

  1. Setting Goals Up Front: It’s hard to measure success if you don’t know what you’re working towards. One of the first things Tara will help her clients with is setting specific goals for your marketing campaigns and measuring their success along the way. This will ensure that you’re investing your marketing dollars in campaigns that are actually making a difference for your business and bringing new clients through the door.
  2. Identifying What Makes You Unique: In a sea of businesses all vying for attention, it can be tough to stand out. Tara will walk you through her “4 P’s Approach” to help you discern differentiation in your company’s people, products, pricing, and process. Maybe you have a secret sauce ingredient that nobody else has, or your customer service is out of this world. Whatever it is, a marketing coach can help you share it with the world to attract more customers.
  3. Defining Your Target Audience: If you’re not sure who your target audience is, how do you know where to market to them? A marketing coach can help you identify exactly who your target audience is and the best way to reach them. By understanding your audience’s needs and interests, you’ll be able to create marketing campaigns that resonate with them and drive sales.
  4. Having Fun Along the Way: Let’s face it – there are so many marketing options, it can be quite overwhelming. With Tara’s guidance and engaging (and fun!) methods, her clients leave each session with clarity on what strategies will move their business forward.

Hiring Tingalls as your marketing coach will help you get more out of your marketing dollars by being strategic and also by defining your target audience, identifying what makes you unique, setting goals up front, and having a little fun along the way. So why not slip into a new pair of marketing shoes with the help of a marketing coach? You never know – they might just be the perfect fit for your business. Learn more about personalized coaching sessions.