Category Archives: Branding

Why WordPress Templates Aren’t Such a Great Deal After All

Looking to build a business website without having to pay a professional creative team? A quick look around the web will reveal several different ways you can buy a template, plug in your own content, and create a web presence in just a few hours. Sounds like a fantastic deal, right? It would be, if creating a fully-functional website were actually that easy. Take a closer look and you’ll see there are a number of important drawbacks to a template-built site that are hard to spot with the naked eye. In fact, you might not notice the shortcomings at all until they show up on your bottom line when you’re … Continue reading

Posted in Branding, Google, Graphic Design, Website Design

Choosing Colors and Fonts That Fit Your Brand

How do you choose the right colors and fonts for your logo, website, and other branding pieces? A lot of business owners will tell you they simply choose “what they like,” and that’s not a bad starting point. But, if you really want to establish and maintain an identity that’s going to help you connect with customers over many years, there are a few things you should consider before making a final decision… Go for emotion first – Every color elicits a different kind of emotion or response. Some are softer and cooler, while others feel more hot and engaging. Think about the tone you want to set (professional, exciting, … Continue reading

Posted in All about Color, Branding, Color in Marketing, Fonts & Fontography, Logo Design

Why Brand Consistency Matters

For a lot of business owners, branding can seem like a vague topic that involves market research, focus groups, and the kinds of conversations people have in Fortune 500 boardrooms. But what they might not realize is that branding is just as important—or maybe even more important—for smaller companies. In particular, small businesses need brands that are consistent from one communication or campaign to the next. The reason is simple: If branding isn’t consistent, then customers won’t necessarily recognize that a communication is coming from your business right away. And, given that smaller companies have fewer chances to make an impression than bigger ones, they have to make each point … Continue reading

Posted in Branding, Small Business Marketing

Love Your Logo

The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think about the word “brand.” The term your brand comes from ranchers who branded their cattle – a mark of ownership or representation of a product. Did you know? Carolyn Davidson, who designed Nike’s swoosh in 1971 was originally paid $35 for her work. The brand was a simple mark, widely spaced characters that were typically the owner’s initials.Leaping back further in time, to medieval Europe, the personal brand was elaborate, but also printed much larger for quicker identification. Heraldry, an individual’s personal standard, varied greatly, but … Continue reading

Posted in Branding, Logo Design

Branding Trends

Tingalls Graphic Design is super-excited to be the first agency in Madison to offer to latest in branding trends – The Rock. Continue reading

Posted in Advertising, Branding, Creativity, Tips, Tradeshow Marketing

Brand Re-Boot

Last week we talked about what a brand is and how your corporate culture and mission statement protect and promote that brand. In short, your brand is your promise to the world, your pitch to strangers and your company’s values. Sometimes that’s not enough to save a brand. How do you know if your brand is failing? Here are a few tips: Continue reading

Posted in Advertising, Branding, Corporate Culture

The Creative Hurricane – Our Logo Design Process

When you think brainstorming, you probably think of a stuffy room, some paper, a handful of people and maybe some Mountain Dew. That’s cool. Maybe it’s not your specialty. But here at Tingalls, creative is our bread and butter. Continue reading

Posted in About Tingalls, Branding, Corporate Culture, Creativity, Logo Design, Tips

Where’s your blog?

How to Write a Blog Post

It’s 2015 and the New Year is a great time to make some resolutions about your website, arguably your most effective marketing tool. You’ve been thinking a blog for a while now, but is it really worth the effort? The answer to that is a resounding yes! Continue reading

Posted in Advertising, Blogging, Branding, Copywriting, Search Engine Optimization, Small Business Marketing, Social Media Marketing, Tips