Tingalls Blog - Marketing Tips & Tricks

Top 10 Checklist: Selecting the Right Design Professional for Your Small Business

selecting the right marketing agency - a checklist by tingalls graphic designChoosing the right design professional for your small business is like finding the perfect dance partner. You want someone who understands your rhythm, shares your vision, and can move seamlessly with you toward your company’s goals.

Whether you’re refreshing your brand, launching a new website, or developing marketing strategies, picking the right firm is crucial. To help you navigate this decision, we’ve put together a top 10 checklist to guide you through the key steps to ensure you find a design professional who’s just the right fit for your business’s unique needs.

1. Responsiveness: How quickly do they respond to your inquiries? Good and constant communication will avoid misunderstandings.

2. Review their Portfolio: Check their past design work to ensure their style and quality align with your company’s needs.

3. Check Recent References: Ask for at least three references, especially for work done in the last 90 days. Speaking to past clients will gauge their reliability and work ethic.

4. Define the Scope and Budget: Be upfront about what your project involves and what you can afford. This helps find a partner who can work within your parameters

5. Get it in Writing: Ensure a detailed contract is in place and signed by both parties, covering project scope, timelines, ownership of artwork, and payment terms.

6. Consider the Long-Term Potential: Maybe they’re perfect for this immediate project, but do they have the capacity for ongoing work? A reliable, multi-service agency can be a valuable long-term partner.

7. Understand their Process: Ask about their approach from concept to final product. This reveals how they’ll manage your project.

8. Flexibility and Problem-Solving: Inquire how they handle change requests and ask if they foresee any challenges with your project. Are they able to quickly adapt and provide solutions?

9. Personalized Solutions: Will they take the time to learn about you, your company, how you are unique in the marketplace, and who you’re targeting with this project?

10. Look for Enthusiasm: A team that is genuinely excited about working with your business on this project will bring an extra spark of creativity and dedication.

We hope this checklist helps as you begin to interview design firms and agencies to help market your small business.

Of course, we’d be remiss not to mention that we’d love to work with you! Set up an initial consult today to see if we’re the right design professional who not only fits your project needs but also aligns with your business’s long-term goals.